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TEAM USA MEN'S HOCKEY WIN OVER SLOVAKIA RANKS AS NBCSN'S MOST WATCHED LATE-NIGHT HOCKEY GAME IN 4 YEARS
NBC/NBCSN's 18.5 Million Viewers for Monday Night Winter Games Coverage Nearly Triples Primetime's #2 Show
U.S. Men's Hockey Team Faces Czech Republic in Quarterfinals TONIGHT at 10 p.m. ET on CNBC
STAMFORD, Conn. - February 20, 2018 - The U.S. men's hockey team's 5-1 victory over Slovakia last night on NBCSN averaged 1.62 million viewers, to rank as NBCSN's most-watched late-night (10 p.m. ET or later) hockey game in four years, and is the second-most watched hockey game in the late time slot in NBCSN history, according fast national live plus same day data from Nielsen.
Last night's game trails only the Minnesota Wild-Chicago Blackhawks NHL Stanley Cup Playoff game on May 2, 2014 (1.95 million viewers) among full late-night hockey games in the network's history (since 2005).
With the victory, Team USA advanced to tonight's Olympic quarterfinal game against the Czech Republic, which Kenny Albert, Mike Milbury, and Pierre McGuire are scheduled to call live at 10 p.m. ET on CNBC.
PYEONGCHANG OLYMPICS PRIMETIME DOMINANCE CONTINUES
Monday's NBC Olympics' primetime coverage delivered a Total Audience Delivery (TAD) average of 18.6 million viewers, according to live plus same day fast national data released today by Nielsen, and digital data from Adobe Analytics.
The NBC/NBCSN average last night of 18.5 million viewers dominated the TV competition - nearly tripling the audience of the #2 show in primetime (6.2 million viewers for The Bachelor). NBC Sports Digital delivered an average minute audience of 192,000 for Monday night's coverage.
NOTABLE...
· Last night's Total Audience Delivery provided an increase of 14% over the NBC broadcast viewership (TAD chart below) - marking the 10th consecutive night of double-digit TAD lift. NBC Olympics' Total Audience Delivery measures broader consumption by calculating average minute viewing across broadcast, cable, and digital.
· Last night's NBC/NBCSN viewership peaked at 19.3 million viewers from 9-9:15 p.m. ET, highlighted by women's freestyle skiing on NBC and ice dance on NBCSN.
· NBC's PyeongChang Olympics primetime broadcast last night (8-11:25 p.m. ET) averaged 16.3 million viewers and posted a 9.5/17 household rating. Viewership includes the West Coast primetime encore.
PRIMETIME TOTAL AUDIENCE DELIVERY FOR PYEONGCHANG OLYMPICS
Date Total Audience Delivery NBC-only viewership TAD Lift
Thur. 2/8 17.2 million 16.0 million 8%
Fri. 2/9* 28.3 million 27.8 million 2%
Sat. 2/10 24.2 million 21.4 million 13%
Sun. 2/11 26.0 million 22.7 million 15%
Mon. 2/12 22.3 million 20.3 million 10%
Tues. 2/13 22.6 million 20.5 million 10%
Wed. 2/14 19.2 million 17.0 million 13%
Thurs. 2/15 19.3 million 16.2 million 19%
Fri. 2/16 19.2 million 16.6 million 16%
Sat. 2/17 16.1 million 14.5 million 11%
Sun. 2/18 18.2 million 16.3 million 12%
Mon. 2/19 18.6 million 16.3 million 14%
Average 21.1 million 18.9 million 12%
*Opening Ceremony (no competition & no NBCSN side-by-side coverage)
WINTER OLYMPICS PRIMETIME TOTAL AUDIENCE DELIVERY
PYC 2018 Sochi 2014** PYC 2018 Sochi 2014**
Day Viewership Viewership HH Rating HH Rating
Opening Thurs. 17.2 million 20.0 million 9.7 rating 11.3 rating
First Fri.* 28.3 million 31.7 million 14.9 rating 17.0 rating
First Sat. 24.2 million 25.1 million 13.1 rating 13.9 rating
First Sun. 26.0 million 26.3 million 14.2 rating 14.4 rating
First Mon. 22.3 million 22.4 million 12.7 rating 12.8 rating
First Tues. 22.6 million 23.7 million 13.0 rating 13.7 rating
First Wed. 19.2 million 20.8 million 11.2 rating 12.1 rating
Mid. Thurs. 19.3 million 22.9 million 11.4 rating 13.4 rating
Mid. Fri. 19.2 million 19.2 million 10.9 rating 11.0 rating
Mid. Sat. 16.1 million 17.1 million 9.0 rating 9.6 rating
Mid. Sun. 18.2 million 21.3 million 10.2 rating 12.1 rating
2nd Mon. 18.6 million 23.5 million 10.9 rating 13.8 rating
Average 21.1 million 23.0 million 11.9 rating 13.0 rating
*Opening Ceremony (no competition & no NBCSN side-by-side coverage)
**NOTE: The 2014 Sochi Olympics had no simultaneous live streaming and no competing primetime Olympic cable coverage. Both of those platforms are included in Total Audience Delivery for the 2018 PyeongChang Olympics.
TOP 10 METERED MARKETS FOR NBC/NBCSN MONDAY PRIMETIME:
1. Salt Lake City 21.4/37
2. Denver 20.6/33
3. San Diego 18.4/31
4. Minneapolis 17.4/30
5. Austin 16.5/28
6. Milwaukee 16.1/25
7. Sacramento 15.9/27
8. West Palm Beach 15.5/24
9. Buffalo 15.3/24
10. Providence 15.2/25
Local metered market data represents NBC/NBCSN in primetime and includes the NBC West Coast encore and excludes sustainers.
ABOUT NBC OLYMPICS
A division of NBC Sports Group, NBC Olympics is responsible for producing, programming and promoting NBCUniversal's Olympic Games coverage. It is renowned for its unsurpassed Olympic heritage, award-winning production, and ability to aggregate the largest audiences in U.S. television history. NBCUniversal owns the U.S. media rights on all platforms to all Olympic Games through 2032.
- PYEONGCHANG 2018 -
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