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DISNEY XD'S 'STAR WARS REBELS' RETURNS FOR ITS
FINAL EPISODES WITH SEASON HIGHS ACROSS
KEY KID AND BOYS DEMOGRAPHICS
"Star Wars Rebels" (2/19/18)
On Monday, Feb. 19, 2018, Disney XD's "Star Wars Rebels" began a six-episode arc that leads to the series finale on Monday, March 5. The one-hour programming event, two back-to-back episodes, scored season highs in Kids 6-11 (81,000/0.4 rating), Boys 6-11 (51,000/0.4 rating), Boys 9-14 (68,000/0.6 rating), Kids 6-14 (117,000/0.4 rating) and Boys 6-14 (83,000/0.5 rating).
Airing two back-to-back episodes from 9:00-10:00 p.m., "Star Wars Rebels" grew by double digits from its first to its second half-hour across all target demographics: Kids 6-11 (+42%), Boys 6-11 (+46%), Tweens 9-14 (+19%), Boys 9-14 (+19%), Kids 6-14 (+22%) and Boys 6-14 (+23%).
On digital platforms, "Star Wars Rebels" generates 2.1 million video starts on the Disney XD App + DisneyNOW and over 2.8 million VOD transactions in its 4th season.
During 4Q17, "Star Wars Rebels" reached 6.5 million Total Viewers, including 1.4 million Kids 6-11, 1.0 million Boys 6-11 and 2.5 million Adults 18-49.
The epic 90-minute conclusion of "Star Wars Rebels" airs Monday, March 5 (8:30 p.m. EST) on Disney XD.
Source: The Nielsen Company, Live + 3, U.S. ratings, 2/19/18. Reach: NPower, 9/25/17-12/31/17, 6-minute qualifier. Omniture: App: Rentrak: VOD, 10/15/17-2/19/18.
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