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[04/28/18 - 08:29 AM]
Friday's Broadcast Ratings: CBS Dramas Continue Their Reign
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks last night (4/27/18):

CBS (7.305 million viewers, #1; adults 18-49: 0.8, #1) was still the network to beat on Friday with its trio of "MacGyver" (6.264 million viewers, #3; adults 18-49: 0.7, #T3), "Hawaii Five-0" (7.649 million viewers, #2; adults 18-49: 0.9, #1) and "Blue Bloods" (8.003 million viewers, #1; adults 18-49: 0.8, #2).

Second place then went to NBC (3.695 million viewers, #2; adults 18-49: 0.6, #T2) with originals from "Blindspot" (2.862 million viewers, #5; adults 18-49: 0.5, #T6) and "Dateline NBC" (4.111 million viewers, #4; adults 18-49: 0.7, #T3).

Sharing the silver among adults 18-49 was FOX (2.037 million viewers, #3; adults 18-49: 0.6, #T2) with its coverage of the "2018 NFL Draft - Rounds 2-3" (2.037 million viewers, #7; adults 18-49: 0.6, #5).

Meanwhile, ABC (1.949 million viewers, #4; adults 18-49: 0.4, #4) offered up fresh installments of "Once Upon a Time" (2.013 million viewers, #8; adults 18-49: 0.5, #T6), "Marvel's Agents of SHIELD" (1.626 million viewers, #9; adults 18-49: 0.4, #T8) and "20/20" (2.207 million viewers, #6; adults 18-49: 0.4, #T8).

And finally, a new "Dynasty" (0.781 million viewers, #10; adults 18-49: 0.2, #10) and the relocated "Life Sentence" (0.495 million viewers, #11; adults 18-49: 0.1, #11) on The CW (0.638 million viewers, #5; adults 18-49: 0.1, #5) rounded out the night.

Week-to-week changes (adults 18-49):
+25.00% - Once Upon a Time
0.00% - Hawaii Five-0
0.00% - Blue Bloods (vs. 4/13/18)
0.00% - Dateline NBC
0.00% - Blindspot
0.00% - 20/20
0.00% - Marvel's Agents of SHIELD
0.00% - Dynasty
-12.50% - MacGyver
-50.00% - Life Sentence (vs. 4/4/18)

Year-to-year changes (adults 18-49):
+20.00% - 2018 NFL Draft - Rounds 2-3 (vs. Rosewood/Lethal Weapon (Repeat))
0.00% - Hawaii Five-0
0.00% - Blue Bloods
-12.50% - Dateline NBC
-12.50% - MacGyver (vs. Undercover Boss)
-16.67% - Once Upon a Time (vs. The Toy Box)
-28.57% - Blindspot (vs. First Dates)
-33.33% - 20/20 (vs. Let It Fall: LA 1982-1992)
-33.33% - Marvel's Agents of SHIELD (vs. Let It Fall: LA 1982-1992)
-33.33% - Dynasty (vs. The Originals)
-50.00% - Life Sentence (vs. Reign)

In late-night metered market ratings (via NBC's press release):

Friday metered-market results are currently unavailable.


Here are the highlights of the 11 ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/28/17):

CBS (7.230 million viewers, #1; adults 18-49: 0.8, #T1) was the top overall draw on Friday with the return of "Undercover Boss" (5.353 million viewers, #3; adults 18-49: 0.8, #T2) followed by new episodes of "Hawaii Five-0" (7.871 million viewers, #2; adults 18-49: 0.9, #1) and "Blue Bloods" (8.468 million viewers, #1; adults 18-49: 0.8, #T2).

NBC (3.838 million viewers, #2; adults 18-49: 0.8, #T1) then shared in the demo crown with its lineup of "First Dates" (3.224 million viewers, #5; adults 18-49: 0.7, #5) and "Dateline NBC" (4.145 million viewers, #4; adults 18-49: 0.8, #T2).

Next up was ABC (2.547 million viewers, #3; adults 18-49: 0.6, #3) with a new "The Toy Box" (2.690 million viewers, #7; adults 18-49: 0.6, #T6) and its special "Let It Fall: LA 1982-1992" (2.476 million viewers, #8; adults 18-49: 0.6, #T6).

Meanwhile, FOX (2.406 million viewers, #4; adults 18-49: 0.5, #4) offered up the season finale of "Rosewood" (2.898 million viewers, #6; adults 18-49: 0.5, #8) and a repeat "Lethal Weapon" (1.914 million viewers, #9; adults 18-49: 0.4, #9).

And finally on The CW (0.827 million viewers, #5; adults 18-49: 0.2, #5), new episodes of "The Originals" (0.961 million viewers, #10; adults 18-49: 0.3, #10) and "Reign" (0.694 million viewers, #11; adults 18-49: 0.2, #11) rounded out the night.

Week-to-week changes (adults 18-49):
0.00% - First Dates
0.00% - The Toy Box
0.00% - Reign
-10.00% - Hawaii Five-0 (vs. 4/14/17)
-16.67% - Rosewood
-20.00% - Blue Bloods (vs. 4/14/17)
-20.00% - Dateline NBC
-25.00% - The Originals (vs. 4/14/17)
-27.27% - Undercover Boss (vs. 1/18/17)

Year-to-year changes (adults 18-49):
0.00% - First Dates (vs. Caught on Camera with Nick Cannon)
0.00% - Rosewood (vs. Hell's Kitchen (Repeat))
-11.11% - Undercover Boss (vs. The Amazing Race)
-15.79% - Dateline NBC (vs. Grimm/Dateline NBC)
-18.18% - Hawaii Five-0
-25.00% - The Toy Box (vs. Shark Tank (Repeat))
-25.00% - The Originals (vs. The Vampire Diaries)
-33.33% - Blue Bloods
-50.00% - Reign (vs. The Originals)
-53.85% - Let It Fall: LA 1982-1992 (vs. Shark Tank/20/20)

In late-night metered market ratings (via NBC's press release):

· In Nielsen's 56 metered markets, household results were: "The Tonight Show Starring Jimmy Fallon," 2.2/5; "Late Show with Stephen Colbert," 2.7/7; and ABC's "Jimmy Kimmel Live," 1.3/3 with an encore.

· In the 25 markets with Local People Meters, adult 18-49 results were: "The Tonight Show Starring Jimmy Fallon," 0.7/4; "Late Show," 0.4/2; and "Jimmy Kimmel Live," 0.4/2 with an encore.

· From 12:35-1:05 a.m. ET, ABC's "Nightline" averaged a 1.0/3 in metered-market households and a 0.3/2 in 18-49 in the Local People Meters.

· From 12:35-1:35 a.m. ET, ratings were: "Late Night with Seth Meyers," 1.2/4 in metered-market households with an encore; CBS's "Late Late Show," 1.5/4 with an encore. In the 25 markets with Local People Meters, averages were: "Late Night," 0.4/3 in 18-49 with an encore; "Late Late Show," 0.2/1 with an encore.

· At 1:35 a.m., "Last Call with Carson Daly" averaged a 0.7/3 in metered-market households with an encore and a 0.2/2 in adults 18-49 in the 25 markets with local people meters.

Source: Nielsen Media Research





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