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[07/08/18 - 08:40 AM]
Saturday's Broadcast Ratings: NASCAR Pushes NBC to Top Honors
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks last night (7/7/18):

NBC (4.225 million viewers, #1; adults 18-49: 0.8, #1) staked its claim to the top spot on Saturday with its primetime coverage of the "Monster Energy NASCAR Cup Series: Daytona" (4.225 million viewers, #1; adults 18-49: 0.8, #1).

FOX (1.859 million viewers, #3; adults 18-49: 0.4, #2) then claimed the silver with its weekly presentation of "FOX Sports Saturday Presents Major League Baseball" (1.859 million viewers, #4; adults 18-49: 0.4, #T2).

Next up was ABC (1.995 million viewers, #2; adults 18-49: 0.3, #3) and encores of "America's Funniest Home Videos" (2.697 million viewers, #2; adults 18-49: 0.4, #T2) and "Truth and Lies: Waco" (1.645 million viewers, #5; adults 18-49: 0.3, #T4).

And finally, CBS (1.617 million viewers, #4; adults 18-49: 0.2, #4) rounded out the night with the return of "Me, Myself & I" (1.413 million viewers, #6; adults 18-49: 0.2, #T6), a second "Me, Myself & I" (1.117 million viewers, #9; adults 18-49: 0.2, #T6), the return of "Living Biblically" (1.175 million viewers, #8; adults 18-49: 0.2, #T6), a second "Living Biblically" (1.235 million viewers, #7; adults 18-49: 0.2, #T6) and a repeat "48 Hours" (2.380 million viewers, #3; adults 18-49: 0.3, #T4).

In late-night metered market ratings (via NBC's press release):

Accurate Saturday late-night metered-market ratings are currently unavailable.


Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks one year ago (7/8/17):

NBC (3.063 million viewers, #1; adults 18-49: 0.5, #T1) was the top draw on Saturday with a repeat "Little Big Shots: Forever Young" (2.210 million viewers, #5; adults 18-49: 0.3, #T4) followed by a two-hour "Dateline Saturday Night Mystery" (3.489 million viewers, #1; adults 18-49: 0.6, #1).

Sharing the demo crown was FOX (2.354 million viewers, #2; adults 18-49: 0.5, #T1) with its "FOX Sports Saturday Presents Major League Baseball" (2.354 million viewers, #4; adults 18-49: 0.5, #2) coverage.

Next up was ABC (2.089 million viewers, #3; adults 18-49: 0.3, #3) with a new "20/20: In an Instant" (2.650 million viewers, #2; adults 18-49: 0.4, #3) and the relocated "Still Star-Crossed" (0.969 million viewers, #8; adults 18-49: 0.2, #T6).

And finally, a new "Doubt" (1.650 million viewers, #6; adults 18-49: 0.2, #T6), a second "Doubt" (1.553 million viewers, #7; adults 18-49: 0.2, #T6) and a repeat "48 Hours" (2.570 million viewers, #3; adults 18-49: 0.3, #T4) rounded out the night on CBS (1.924 million viewers, #4; adults 18-49: 0.2, #4).

In late-night metered market ratings (via NBC's press release):

· A July 8 encore of "Saturday Night Live," with host John Cena and musical guest Maren Morris, has averaged a 2.4 rating, 6 share in households in Nielsen's 56 metered markets and a 0.8/4 in 18-49 in the 25 markets with local people meters.

· Last night's "Saturday Night Live" encore was the #1 show of the night on the broadcast networks in 18-49 in the local people meters, outrating every Saturday primetime telecast on those nets in that key measure.

· Versus what the show averaged last year with July encores, last night's "Saturday Night Live" is up +4% in metered-market households (2.4 vs. a 2.3 rating).

Source: Nielsen Media Research





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