or


[08/07/18 - 10:31 AM]
Freeform's "The Bold Type" Series Ratings Grow 14% Year-to-Year
Freeform further spins the numbers for the season to date.

[via press release from Freeform]

FREEFORM'S 'THE BOLD TYPE' SERIES RATINGS GROW 14% YEAR-TO-YEAR

THE HIT SHOW IS THE #1 MOST SOCIAL IN-SEASON CABLE PROGRAM

SEASON TWO FINALE OF THE FREEFORM DRAMA TO AIR TUESDAY

'THE BOLD TYPE' RETURNS FOR SEASON THREE IN SPRING 2019

Freeform's "The Bold Type" will end its second season with a first-class trip to Paris for Kat, Sutton and Jane. The breakout drama, which has seen an impressive growth in ratings year-over-year, will air its season finale TUESDAY, AUGUST 7, at 8:00 p.m. EDT/PDT. The critically acclaimed drama will return to Freeform for a third season in spring 2019.

"We knew we had something special with 'The Bold Type' - powerful female leads with incredibly compelling stories and heartfelt journeys - and we love that it has attracted more viewers along the way who relate to their experiences," said Karey Burke, executive vice president, Programming and Development at Freeform. "Each episode continues to spark conversations among viewers, critics and across social media, and we're proud to continue to deliver these stories to our audiences, however they want to watch."

"The Bold Type" has increased its viewership by 14% (Adults 18-49) over its first season across linear, digital and STB VOD platforms through 35 days, bucking a television trend that sees viewership decline for the majority of second season shows. Freeform continues to break boundaries, adapting to the viewing habits of its young adult viewers, and thereby significantly growing its non-linear audience. In fact, season two of "The Bold Type" has seen an increase of 126% over its first season on Hulu among A18-49 in its first 7 days. Additionally, the two most recent telecasts of Freeform's popular drama marked the series' two strongest telecasts yet in the multiplatform+35 day numbers, delivering 1.1 million viewers each (Adults 18-49) for the first time ever. "The Bold Type" is also the #1 most social in-season cable program and has grown its social engagement by 31% since last year.

In the season finale, "We'll Always Have Paris," Sutton's professional dreams come true when she jets off to Paris for Fashion Week, but while there she gains a new perspective on her situation. Jane moves forward with her fertility plan, until she learns surprising news about her options and is faced with Ben and Pinstripe's different solutions. Kat faces pressure from Jacqueline to make their Paris party a success while attempting to reset her relationship with Adena.

"The Bold Type" stars Katie Stevens, Aisha Dee, Meghann Fahy, Sam Page, Matt Ward, Nikohl Boosheri, Stephen Conrad Moore and Melora Hardin as Jacqueline, editor in chief of Scarlet Magazine. "The Bold Type" is executive produced by Amanda Lasher, Sarah Watson, David Bernad, Joanna Coles and Ruben Fleischer. Holly Whidden is co-executive producer. The series is a co-production between Freeform, Universal Television and The District production.

About Freeform

Part of Disney|ABC Television, Freeform connects to audiences and goes beyond entertainment with bold, original programming and immersive social engagement. As Disney's young adult television and streaming network, it delivers a unique mix of quality original and acquired series, plus fan-favorite movies and the holiday events "31 Nights of Halloween," "Kick Off to Christmas" and "25 Days of Christmas." The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.





  [august 2018]  
S
M
T
W
T
F
S
   


· BOLD TYPE, THE (FREEFORM)





most recent ratings | view all posts
[10/26/26 - 11:32 AM]
ESPN's NBA Opening Week Delivered Its Largest Audience Since 2014
The Philadelphia 76ers' victory over the Cleveland Cavaliers averaged 2.5 million viewers, up 26% from last year's comparable game.

[10/26/26 - 09:26 AM]
"CMA Presents I Will Always Love You: A Celebration of Dolly Parton" Scores Nearly 5 Million Total Viewers on ABC and Disney+
The special ranked No. 1 in Total Viewers from 9-11 p.m. (4.74 million), leading its closest competitors in the timeslot by double digits.

[10/23/26 - 03:54 PM]
ESPN's NBA Opening Wednesday Delivered Its Second-Largest Audience Ever
The Minnesota Timberwolves' victory over the Miami Heat averaged 2.52 million viewers, up 16% from last year's comparable game.

[10/23/26 - 03:25 PM]
USA Sports Delivers Most-Watched WNBA Finals Game 3 Since 1999, Best Ever on Cable
1.71 million viewers on average tuned into Wednesday night's Game 3 coverage across USA Sports' linear platforms (USA Network and CNBC) and streaming on Peacock.

[10/23/26 - 08:30 AM]
Record College Football Viewership Propels ESPN to Second Best Start Since 2011 with "College GameDay" on Track for Most-Watched Season Ever
ESPN networks are averaging 2.2 million viewers across 120 games on ABC, ESPN, ESPN2 and ESPNU - the second-best start for ESPN since 2011.

[10/22/26 - 04:01 PM]
ABC News Wins Across Friday Night, Sunday Morning and Late-Night
"20/20: The Suitcase Murders" ranked as Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49.

[10/22/26 - 04:00 PM]
CBS Dominates Its Premiere Week in Seven-Day Multiplatform Viewership, Up +14% from Last Year, with Six Series Topping 10 Million Viewers
Among its broadcast competition, CBS claimed eight of the top 10 series.

[10/22/26 - 02:50 PM]
NBC Sports Delivers Most-Watched NBA Tip-Off Primetime Game Ever with 76ers-Knicks
Viewership peaked at 9.1 million - an NBA Tip-Off record - from 9:45-10:00 pm ET as the 76ers clinched the victory.

[10/22/26 - 02:00 PM]
"Dancing with the Stars" Waltzes to Season High During Heartfelt "Dedication Night" with 7.36 Million Total Viewers
The October 20 episode hit a season high with the show's best non-finale episode in six years.

[10/21/26 - 04:01 PM]
USA Sports' Coverage of Dream-Valkyries Game 2 Is Most-Watched WNBA Finals Game 2 Ever on Cable
Monday night's coverage averaged 1.33 million viewers across USA Sports' linear platforms (USA Network, CNBC and E!).

[10/21/26 - 03:15 PM]
It's Back to School at "Abbott Elementary" as Show Returns with Over 6 Million Total Viewers
The premiere episode scored the show's best streaming performance since Season 4, based on views over seven days on Hulu and Hulu on Disney+.

[10/21/26 - 02:31 PM]
Commanders-49ers on "Monday Night Football" Delivers 17.9 Million Viewers
Six weeks into ESPN's Super Bowl LXI season, "Monday Night Football" is up 23% compared to the same point in 2025, averaging 19 million viewers.

[10/21/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of October 12
"Carrie," "Neagley," "Reacher," "Off Campus," and "Sterling Point" led all original series worldwide.

[10/21/26 - 06:39 AM]
NFL Network's London Slate Culminates with 6.4M Viewers for Jaguars-Texans
Season to date, through three games in London, NFL Network is averaging 6.9M viewers, up 15% vs. the network's six-game International Series average last season.

[10/21/26 - 06:30 AM]
NBC and Peacock Deliver Most-Watched WNBA Finals Game 1 Ever
Led by Gabby Williams' 26 points, Golden State's 68-64 win over Atlanta peaked at 3.0 million viewers for the game's exciting conclusion from 5:45 - 5:55 p.m. ET.