STARZ ORIGINAL SERIES "POWER" PREMIERE RANKS #1 FOR THE SUMMER AND #2 FOR PREMIUM CABLE SERIES IN 2019 AMONG TOTAL VIEWERS
THE SEASON SIX PREMIERE DROVE MORE THAN 40% RISE IN VIEWERSHIP ON STARZ OTT
OVER LAST SEASON
"Power" was the #1 Most Social Series of the Night, Trending in the U.S. and Worldwide on Twitter
Santa Monica, Calif. - August 27, 2019 - The season six premiere of the STARZ Original series "Power" delivered the largest audience for a scripted premium cable series premiere this summer with 2.3 million total viewers (P2+) on Sunday night. This also ranks as the second largest audience for a scripted premium series debut this year.
The premiere episode of "Power" was watched by 1.47M total viewers at 8 p.m., with subsequent airings making up the balance of viewing.
"Power" also drove over 40% higher viewership on OTT for premiere day compared to season five, with additional platforms still to report. All of this activity made the STARZ App the #1 entertainment app on IOS, ahead of Netflix, Hulu and Amazon, on Sunday, August 25.
On Sunday, "Power" was the #1 most social primetime series across all broadcast, cable, and syndicated networks according to Nielsen Social Ratings and ListenFirst Interest Score. #PowerTV trended organically at #1 in the US on Twitter, while other Power related hashtags trended worldwide throughout the day. The "Power" premiere celebration at Madison Square Garden last week generated over 1.43B potential Twitter impressions, up 40% from season five's premiere event. To date, the Power season 6 trailer has received over 21M views across social and digital platforms, up 130% from season 5.
"Power Confidential," the official "Power" after-show hosted by Terrence J made a solid debut retaining 55% of the "Power" audience. The premiere episode featured series star Lela Loren, whose fate as AUSA Angela Valdes was sealed in the season six premiere, Executive Producer Curtis "50 Cent" Jackson and writer Andre Ferguson.
In 2018, "Power" averaged 10.8 multiplatform viewers per episode and was the #1 rated premium series last summer in A18-49 and African American viewers.
Significant increases are expected with the addition of Live +3, Live +7, VOD and OTT viewing in the coming days.
Starz (www.starz.com), a Lionsgate company (NYSE: LGF.A, LGF.B), is a leading global media and entertainment company that produces and distributes premium streaming content to worldwide audiences across subscription television platforms. Starz is home to the flagship domestic STARZ(R) brand, STARZ ENCORE, 17 premium pay TV channels and the associated on-demand and online services, including the highly-rated STARZ app. With the launch of the STARZPLAY international premium streaming platform and STARZ PLAY Arabia, Starz is expanding its global footprint in a growing number of territories. Sold through multichannel video distributors, including cable operators, satellite television providers, telecommunications companies, and other online and digital platforms, Starz offers subscribers more than 7,500 distinct premium television episodes and feature films, including STARZ Original series, first-run movies and other popular programming.
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