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[06/26/20 - 01:23 PM]
"Yellowstone" Season Three Returns with 9.3 Million Total Viewers
Paramount Network further spins the numbers for Sunday, June 21.
[via press release from Paramount]

Yellowstone Season Three Returns With 9.3 Million Total Viewers

Triple digit increases with three-day playback viewing (Yellowstone S3 premiere):

P18-49 Rtg: +163% (2.56 vs. 0.97)

P25-54 Rtg +171% (3.56 vs. 1.31)

Total viewers (P2+ 000s) +164% (6.5 mil vs. 2.5 mil)

Double digit increases for S3 premiere vs. S2 premiere on L3:

P18-49 Rtg: +51% (2.56 vs. 1.70)

P25-54 Rtg +43% (3.56 vs. 2.49)

Total viewers (P2+ 000s) +30% (6.5 mil vs. 5.0 mil)

Most watched season premiere on cable in nearly two years with 6.5 million total viewers

Most watched cable telecast in over a year #1 season premiere of 2020 with target demos P18-49 and P25-54

Highest rated telecast in network history with P25-54

Most watched telecast in network history with total viewers Highest rated telecast with P18-49 in over 4 years

Source: Nielsen; L3 data unless noted; Yellowstone ssn 3 prem 6/21/20; playback % increase Live 3 vs. Live; competitive ranks include ad supported cable, exclude sports/news, ranked on 000s; total viewers = P2+; PAR-only claims based on coverage ratings unless noted, includes Spike & Paramount (2003 to present); total viewers in premiere night- PAR premiere + 2 encores, simulcasts on CMT, TVL, POP.

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