"SATURDAY NIGHT LIVE" BEATS 16 OF LAST SEASON'S 17 COMPARABLE ORIGINALS IN NIELSEN OVERNIGHTS, TRAILING ONLY THE HISTORIC EDDIE MURPHY-HOSTED TELECAST
VERSUS 2019-20 "SNL" LOCAL-MARKET AVERAGES, THE OCT. 10 EDITION IS UP +12% IN METERED-MARKET HOUSEHOLDS AND UP +22% IN 18-49 IN THE LOCAL PEOPLE METERS
WITH HOST BILL BURR AND MUSICAL GUEST JACK WHITE, LAST NIGHT'S "SNL" IS EASILY THE #1 SHOW OF THE NIGHT ON THE BIG 4 IN SATURDAY OVERNIGHTS
DELAYED VIEWING: LAST WEEK'S SEASON PREMIERE HAS ALREADY MORE THAN DOUBLED ITS 18-49 RATING WITH DIGITAL AND LINEAR DELAYED VIEWING, ALL THE WAY FROM A L+SD 1.84 TO A 3.70
DIGITAL / SOCIAL: "SNL" WAS LAST SEASON'S #2 MOST-VIEWED TV ENTERTAINMENT PROGRAM ON YOUTUBE; OFFICIAL VIDEO VIEWS CLIMBED +33% SEASON TO SEASON
The Oct. 10 telecast of "Saturday Night Live," with host Bill Burr and musical guest Jack White, has averaged a 4.7 rating in "live plus same day" household results from 44 local markets metered by Nielsen Media Research and a 2.2 rating in adults 18-49 in the 25 markets with local people meters.
Both figures top 16 of the 17 originals measured last season under Nielsen's current metered-market methodology (effective beginning Oct. 5, 2019), trailing over that span only the historic Dec. 21, 2019 telecast hosted by Eddie Murphy with musical guest Lizzo (6.7 in metered-market households, 3.4 in 18-49 in the 25 markets with local people meters, comparisons exclude the Sept. 28, 2019 "SNL" season premiere, which was not rated under current methodology). Last night's telecast also trails the week-ago high-rated 46th season premiere (5.6 in household, 2.9 in 18-49).
Versus "SNL's" 2019-20 averages since Oct. 5, last night's edition is up +12% in metered-market households (4.7 vs. 4.2) and up +22% in 18-49 in the local people meters (2.2 vs. 1.8).
Versus primetime programming on the Big 4 networks last night, "SNL" is easily the #1 show of the night in both metered-market households and in 18-49 in the local people meters, topping the #2 program, ABC's Miami-Clemson college football by +62% in households (4.7 vs. 2.9) and +38% in 18-49 (2.2 vs. 1.6).
Delayed Viewing: Last week's season premiere has already more than doubled in 18-49 rating with delayed viewing, growing by +101% with digital and linear viewership measured to date, all the way from a 1.84 in "live plus same day" Nielsens to a 3.70. That Oct. 3 premiere had also added +4.8 million viewers overall via delayed viewing, from 8.2 million in L+SD Nielsens to 13.0 million.
Also note last season's Sept. 28 premiere has tripled in 18-49 rating with digital and linear delayed viewing to date, increasing by +205% from a 1.33 to a 4.06, and by +6.5 million persons from 6.1 million to 12.6 million in total viewers.
The Dec. 21 telecast, with host Eddie Murphy and musical guest Lizzo, has grown to a 7.10 rating in 18-49 and 21.6 million viewers overall with delayed viewing on digital and linear platforms to date.
Official-national ratings for the Oct. 10 edition of "Saturday Night Live," including viewership numbers, are due from Nielsen on Tuesday, Oct. 13.
Digital / Social: "Saturday Night Live" ranked as last season's #2 most-viewed TV Entertainment program on YouTube, behind only "Tonight," generating 1.5 billion views on the platform (Source: ListenFirst Media Brand Rankings; LF//TV Universe // Episodic; Brand Type: TV Shows; New Video Views [YouTube]; 09/16/20-05/20/20 excludes WWE and Children's programs). Official YouTube video views were up +33% season to season.
Saturday Primetime Ratings:
Regarding today's Nielsens, keep in mind that the fast-affiliate ratings that came in at 11 a.m. ET/8 a.m. PT are not time zone-adjusted and are subject to change for live sports coverage.
NOTE: Primetime results are based on "fast affiliate time period" data from Nielsen Media Research. All ratings are "live plus same day" unless otherwise indicated.
Official Nationals for Saturday, Oct. 10, 2020
"SATURDAY NIGHT LIVE" IS THE #1 MOST-WATCHED ENTERTAINMENT TELECAST OF THE WEEK FOR A SECOND WEEK IN A ROW
IT'S THE #3 MOST-WATCHED EDITION OF "SNL" IN THE TWO YEARS SINCE THE FALL 2018 SEASON PREMIERE
L+7 FOR OCT. 3: "SNL'S SEASON PREMIERE IS THE SHOW'S #2 MOST-WATCHED SEASON DEBUT IN L+7 IN 26 YEARS
The Oct. 10 edition of "Saturday Night Live" with host Bill Burr and musical guest Jack White, has averaged a 1.41 rating in "live plus same day" adult 18-49 rating and 6.897 viewers overall, according to official national ratings from Nielsen Media Research.
"Saturday Night Live" ranks as the week's #1 most-watched entertainment telecast, ahead of #2 "The Masked Singer" (6.007 million) (excludes newsmagazines and live news and sports), while in adults 18-49, "SNL" is the #2 entertainment show of the week behind only the 1.53 of "Masked Singer."
It's the second week in a row "SNL" has ranked #1 among entertainment shows in total viewers and #2 in 18-49.
The 6.897 million viewers ranks behind only the prior week's premiere (8.235 million) and the Dec. 21, 2019 Eddie Murphy episode (9.986 million) as the show's #3 most-watched telecast since the Sept. 29, 2018 season premiere hosted by Adam Driver with musical guest Kanye West (6.956 million).
The Oct. 10 telecast is up +7% in 18-49 (1.41 vs. 1.32) and up +11% in total viewers (6.897 million vs. 6.240 million) versus last season's originals average.
L+7 for the Oct. 3 Season Premiere: In "live plus seven day" Nielsens (2.82 rating in 18-49, 11.855 million viewers overall), the Oct. 3 "SNL" achieved the show's #2 largest viewer delivery (behind 16.295 million for the Dec. 21, 2019 Eddie Murphy-hosted edition) since May 13, 2017 (14.236 million with host Melissa McCarthy and musical guest Haim).
Through 7 days, this is the show's largest premiere among total viewers since 2016 (12.194 million with host Margot Robbie and musical guest The Weeknd on Oct. 1, 2016) and the show's #2 largest premiere going back 26 years to 1994 (12.201 million with host Steve Martin and musical guest Eric Clapton on Sept. 24,1994).
In L+7 18-49 results, this stands as the show's #2 highest rating (behind only the 4.37 for last season's historic Eddie Murphy episode) since the 2018 season premier (2.96 with host Adam Driver and musical guest Kanye West on Sept. 29, 2018).
In total viewers, the show grew +3.603 million from L+SD to L+7 delivery, its #2 largest viewer growth (behind +6.309 million for the Eddie Murphy episode) since the Melissa McCarthy / Haim telecast on May 13, 2017 (+3.854 million). This stands as the show's #2 largest L+SD to L+7 lift for a premiere ever, behind only the 2016 debut (+3.897 million -- DVR measurement dates back to late 2005).
Digital / Social: This week's Oct. 10 "Saturday Night Live" accumulated 484,000 Total Interactions, making this the #1 most-social late-night broadcast airing of the week. The 484,000 Total Interactions is a +76% increase from last season's second episode (Source: Nielsen Social Content Ratings; Late Fringe Daypart; Linear Window; 10/5/20-10/11/20).
"SNL" accounted for eight of the ten most-viewed videos among all comedy programs on YouTube over the weekend, including the #1 most-viewed with the "VP Fly Debate Cold Open" with 7.3 million views (Source: ListenFirst Media Brand Rankings, LF // TV UNIVERSE // EPISODIC; Video Views; Comedy; Brand Type: TV Shows; 10/10/20-10/11/20).
Among all comedy programs across Facebook, Twitter, Instagram, and YouTube over the weekend, "SNL" generated the #1 most-commented on post, a YouTube video of Bill Burr's monologue (7,000 comments, Source: ListenFirst Media Brand Rankings, LF // TV UNIVERSE // EPISODIC; Content Comments; Comedy; Brand Type: TV Shows; 10/10/20-10/11/20).
Last season, "Saturday Night Live" ranked as the #2 most-viewed TV Entertainment program on YouTube, behind only "Tonight," generating 1.5 billion views on the platform (Source: ListenFirst Media Brand Rankings; LF//TV Universe // Episodic; Brand Type: TV Shows; New Video Views [YouTube]; 09/16/20-05/20/20 excludes WWE and Children's programs).