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[01/03/21 - 06:19 PM]
Saturday's Broadcast Ratings: NBC Leads Demos, CBS Tops Viewers
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (1/2/21):

NBC (1.706 million viewers, #3; adults 18-49: 0.3, #1) was the demo champ on a low key Saturday with its repeat lineup of "Ellen's Game of Games" (1.563 million viewers, #8; adults 18-49: 0.2, #T4), "The Wall" (1.634 million viewers, #7; adults 18-49: 0.3, #T1) and "SNL Vintage" (1.922 million viewers, #4; adults 18-49: 0.3, #T1).

CBS (2.297 million viewers, #1; adults 18-49: 0.2, #T2) was the top overall draw thanks to its mix of "Magnum P.I." (1.893 million viewers, #5; adults 18-49: 0.2, #T4), "Blue Bloods" (2.158 million viewers, #2; adults 18-49: 0.2, #T4) and a new "48 Hours" (2.841 million viewers, #1; adults 18-49: 0.3, #T1).

Next up was ABC (1.786 million viewers, #2; adults 18-49: 0.2, #T2) with repeats of "To Tell the Truth" (2.144 million viewers, #3; adults 18-49: 0.2, #T4), "Shark Tank" (1.696 million viewers, #6; adults 18-49: 0.2, #T4) and "The Rookie" (1.517 million viewers, #9; adults 18-49: 0.2, #T4).

And finally, FOX (1.289 million viewers, #4; adults 18-49: 0.2, #T2) closed out the night with its own repeats of "9-1-1" (1.256 million viewers, #11; adults 18-49: 0.1, #11) and "9-1-1: Lone Star" (1.323 million viewers, #10; adults 18-49: 0.2, #T4).

In late-night metered market ratings (via NBC's press release):

TBA


Here are the highlights of the nine ad-sustained programs that aired in primetime on the broadcast networks one year ago (1/4/20):

[Note: Fast affiliate ratings are inaccurate for live events.]

CBS (25.635 million viewers, #1; adults 18-49: 7.3, #1) dominated the competition on Saturday with its coverage of the "AFC Wild Card Game: Titans at Patriots" (25.635 million viewers, #1; adults 18-49: 7.3, #1).

A distant second went to ABC (4.120 million viewers, #2; adults 18-49: 1.0, #2) with its encore lineup of "Brad Paisley Thinks He's Special" (8.246 million viewers, #2; adults 18-49: 2.1, #2), "The Goldbergs" (1.961 million viewers, #5; adults 18-49: 0.5, #3), another "The Goldbergs" (1.313 million viewers, #7; adults 18-49: 0.3, #T6) and "20/20 Saturday" (2.476 million viewers, #4; adults 18-49: 0.4, #T4).

Next up was NBC (2.587 million viewers, #3; adults 18-49: 0.4, #3) with "Dateline Saturday Night Mystery" (2.970 million viewers, #3; adults 18-49: 0.4, #T4) and "SNL Vintage" (1.821 million viewers, #6; adults 18-49: 0.3, #T6).

And finally, rebroadcats of "Flirty Dancing" (0.725 million viewers, #9; adults 18-49: 0.1, #T8) and "Deputy" (0.898 million viewers, #8; adults 18-49: 0.1, #T8) closed out the night on FOX (0.811 million viewers, #4; adults 18-49: 0.1, #4).

In late-night metered market ratings (via NBC's press release):

TBA

Source: Nielsen Media Research





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