LIFETIME'S WENDY WILLIAMS MOVIE AND DOC EVENT RANKS AS CABLE'S #1 MOVIE AND DOCUMENTARY, MAKING LIFETIME TELEVISION'S #1 NETWORK FOR THE NIGHT
Salt-N-Pepa Follows as Second Top Movie of the Year in All of Cable
Wendy Williams and Salt-N-Pepa Content Deliver #1 Prime Telecasts on Consecutive Saturdays for Lifetime, Reaching 15.5 Million Total Viewers Across All Airings
Los Angeles - February 4, 2020 - Lifetime's Wendy Williams: The Movie is the new queen of cable movies, besting all titles in the last nine months among Adults 25-54 (1.2 million), Women 25-54 (893,000), Adults 18-49 (958,000) and Women 18-49 (682,000) in Live+3 ratings (according to Nielsen Media Research). The biopic about the life of the talk show host drew 2.9 million Total Viewers in Live+3 and was the #1 telecast in prime on Saturday, January 30 with W25-54 and W18-49.
Following Wendy Williams: The Movie, the documentary Wendy Williams: What a Mess! was Lifetime's best non-fiction telecast in more than two years among Total Viewers (2.6 million) and Women 25-54 (802,000) in Live+3. It currently ranks as cable's #1 documentary of the year among all key demos.
Thanks to the success of Wendy Williams: The Movie and the previous week's Salt-N-Pepa biopic, Lifetime is currently home to cable's top two non-holiday movies in the past nine months (since Lifetime's own The Clark Sisters: First Ladies of Gospel in April 2020). Salt-N-Pepa's January 23 premiere drew 1.9 million Total Viewers and 669,000 Women 25-54 in Live+3 ratings, making it the #1 telecast in prime that Saturday with W25-54 and W18-49 (505,000).
Across all telecasts, Lifetime's Wendy Williams and Salt-N-Pepa movies and documentaries have reached more than 15.5 million Total Viewers to date.*
On social, Wendy Williams: The Movie was the #1 most buzzed-about program in primetime against cable-national and was the #1 trending hashtag on Twitter on its premiere night. Salt-N-Pepa ranked #1 against all other cable and broadcast programming on premiere night.
Following these back-to-back weekends of revealing stories, Lifetime premieres Whitney Houston & Bobbi Kristina: Didn't We Almost Have It All on Saturday, February 6 at 8pm ET/PT.
Wendy Williams: What a Mess! will re-air on Saturday, February 6 at 11am ET/PT, followed by an encore of Wendy Williams: The Movie at 1pm ET/PT. Salt-N-Pepa will encore on Sunday, February 7 at 12pm ET/PT and is also available to stream on the Lifetime app through February 28.
*Source: Nielsen, Live+7 Most Current, 1/23/21-2/2/21, P2+ Reach (000s) with 1+ minute qualifier, among all Lifetime telecasts of the features Salt-N-Pepa and Wendy Williams: The Movie and docs Let's Talk about Salt-N-Pepa and Wendy Williams: What a Mess! (18 t/c total to-date)
Celebrating over 35 years of entertaining audiences, Lifetime is a premier entertainment destination for women dedicated to offering the highest quality original programming spanning award-winning movies, high-quality scripted series and breakout non-fiction series. Lifetime has an impressive legacy in public affairs, bringing attention to social issues that women care about with initiatives such as the long-running Stop Breast Cancer for Life, Stop Violence Against Women, and Broader Focus, a major global initiative dedicated to supporting and hiring female directors, writers and producers, including women of color, to make its content. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a subsidiary of A+E Networks. A+E Networks is a joint venture of the Disney-ABC Television Group and Hearst Corporation.