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[03/07/21 - 10:32 AM]
Saturday's Broadcast Ratings: "48 Hours" Tops Repeat Competition
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (3/6/21):

CBS (2.357 million viewers, #1; adults 18-49: 0.2, #T1) was the network to beat on another modest Saturday with "NCIS: New Orleans" (2.355 million viewers, #2; adults 18-49: 0.2, #T3), "Bull" (2.128 million viewers, #3; adults 18-49: 0.2, #T3) and a new "48 Hours" (2.588 million viewers, #1; adults 18-49: 0.3, #T1).

Second place went to NBC (1.683 million viewers, #2; adults 18-49: 0.2, #T1) with encores of "The Voice" (1.778 million viewers, #4; adults 18-49: 0.2, #T3), "Debris" (1.561 million viewers, #8; adults 18-49: 0.2, #T3) and "SNL Vintage" (1.710 million viewers, #5; adults 18-49: 0.3, #T1).

Next up was ABC (1.642 million viewers, #3; adults 18-49: 0.2, #T1) with second runs of "Shark Tank" (1.692 million viewers, #6; adults 18-49: 0.2, #T3) and "American Idol" (1.617 million viewers, #7; adults 18-49: 0.2, #T3).

And finally, repeats of "9-1-1" (0.891 million viewers, #10; adults 18-49: 0.1, #10) and "Name That Tune" (0.929 million viewers, #9; adults 18-49: 0.2, #T3) rounded out the night on FOX (0.910 million viewers, #4; adults 18-49: 0.2, #T1).


Here are the highlights of the eight ad-sustained programs that aired in primetime on the broadcast networks one year ago (3/7/20):

[Note: Fast affiliate ratings are inaccurate for live events.]

NBC (3.329 million viewers, #1; adults 18-49: 0.5, #1) was the top draw on Saturday with its mix of "Dateline Saturday Night Mystery" (3.417 million viewers, #3; adults 18-49: 0.4, #T3), "Dateline Saturday Night Mystery" (3.921 million viewers, #1; adults 18-49: 0.5, #T1) and "SNL Vintage" (2.650 million viewers, #5; adults 18-49: 0.5, #T1).

ABC (1.663 million viewers, #3; adults 18-49: 0.4, #2) was a close second with "NBA Saturday Primetime on ABC" (1.663 million viewers, #7; adults 18-49: 0.4, #T3).

Next up was CBS (2.900 million viewers, #2; adults 18-49: 0.3, #T3) with repeats of "FBI" (2.580 million viewers, #6; adults 18-49: 0.3, #T5) and "NCIS: Los Angeles" (2.660 million viewers, #4; adults 18-49: 0.3, #T5) plus a new "48 Hours" (3.461 million viewers, #2; adults 18-49: 0.3, #T5).And finally, "FOX PBC Fight Night" (1.299 million viewers, #8; adults 18-49: 0.3, #T5) on FOX (1.299 million viewers, #4; adults 18-49: 0.3, #T3) rounded out the night.

In late-night metered market ratings (via NBC's press release):

· The March 7 edition of "Saturday Night Live," with host Daniel Craig and musical guest The Weeknd, has averaged a 4.1 rating in "live plus same day" household results from 44 local markets metered by Nielsen Media Research and a 1.6 rating in adults 18-49 in the 25 markets with local people meters.

· Versus primetime programming on the Big 4 networks last night, "SNL" is the #1 show of the night in both metered-market households and in 18-49 in the local people meters.

· Note that current metered-market results are not compatible with data issued before Oct. 5 due to changes in Nielsen methodology.

Source: Nielsen Media Research, ShowBuzzDaily.com





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