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[04/25/21 - 10:06 AM]
Saturday's Broadcast Ratings: NBA Puts ABC on Top in Demos
By The Futon Critic Staff (TFC)

Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)

Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (4/24/21):

ABC (1.466 million viewers, #3; adults 18-49: 0.4, #1) was the demo victory on Saturday with the final weeks of "NBA Countdown" (1.330 million viewers, #8; adults 18-49: 0.3, #T2) and "NBA Saturday Primetime on ABC" (1.493 million viewers, #5; adults 18-49: 0.4, #1).

CBS (2.054 million viewers, #1; adults 18-49: 0.2, #T2) claimed most-watched honors with repeats of "FBI" (2.043 million viewers, #2; adults 18-49: 0.2, #T5) and "SWAT" (1.608 million viewers, #4; adults 18-49: 0.2, #T5) alongside a new "48 Hours" (2.511 million viewers, #1; adults 18-49: 0.3, #T2).

Next up was NBC (1.565 million viewers, #2; adults 18-49: 0.2, #T2) with encores of "Law & Order: Special Victims Unit" (1.445 million viewers, #T6; adults 18-49: 0.2, #T5), "Law & Order: Organized Crime" (1.445 million viewers, #T6; adults 18-49: 0.2, #T5) and "SNL Vintage" (1.805 million viewers, #3; adults 18-49: 0.3, #T2).

And finally, second runs of "The Masked Singer" (0.938 million viewers, #9; adults 18-49: 0.2, #T5) and "Game of Talents" (0.861 million viewers, #10; adults 18-49: 0.2, #T5) rounded out the night on FOX (0.900 million viewers, #4; adults 18-49: 0.2, #T2).


Here are the highlights of the seven ad-sustained programs that aired in primetime on the broadcast networks one year ago (4/25/20):

NBC (3.707 million viewers, #1; adults 18-49: 0.5, #1) was the network to beat on Saturday with its duo of "Dateline Saturday Night Mystery" (4.160 million viewers, #1; adults 18-49: 0.5, #T1) and "SNL Vintage" (2.800 million viewers, #3; adults 18-49: 0.5, #T1).

CBS (2.673 million viewers, #2; adults 18-49: 0.3, #T2) then opted for a rebroadcast of "Let's Go Crazy: The Grammy Salute to Prince" (2.250 million viewers, #5; adults 18-49: 0.3, #T4) and a new "48 Hours" (3.518 million viewers, #2; adults 18-49: 0.4, #3).

Next up was ABC (1.829 million viewers, #3; adults 18-49: 0.3, #T2) with encores of "Born Wild: The Next Generation" (2.255 million viewers, #4; adults 18-49: 0.3, #T4) and "American Idol" (1.616 million viewers, #6; adults 18-49: 0.3, #T4).

And finally, FOX (0.516 million viewers, #4; adults 18-49: 0.1, #4) closed out the evening with "Greatest Games - 2015 FIFA Women's World Cup Final: USA vs. Japan" (0.516 million viewers, #7; adults 18-49: 0.1, #7).

In late-night metered market ratings (via NBC's press release):

· The April 25 edition of "Saturday Night Live," with remote performances from self-isolating guests and members of the cast, has averaged a 4.0 rating in "live plus same day" household results from 44 local markets metered by Nielsen Media Research and a 1.8 rating in adults 18-49 in the 25 markets with local people meters.

· Versus primetime programming on the Big 4 networks last night, "SNL" is easily the #1 show of the night in both metered-market households and in 18-49 in the local people meters.

· In fact, "Saturday Night Live" more than doubled the #2 show of the night on the Big 4 in 18-49 in the local people meters (1.8 vs. 0.8 for the 10 p.m. "SNL Vintage" encore).

· Note that current metered-market results are not compatible with data issued before Oct. 5, 2019 due to changes in Nielsen methodology.

Source: Nielsen Media Research, ShowBuzzDaily.com





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