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Primetime Preliminary Fast National Nielsen Data
(includes all DVR playback through 3:00 am)
Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks last night (5/7/21):
FOX (2.157 million viewers, #4; adults 18-49: 0.6, #1) was back on top in demos on Friday thanks to "WWE SmackDown" (2.157 million viewers, #8; adults 18-49: 0.6, #1).
CBS (4.479 million viewers, #1; adults 18-49: 0.4, #T2) claimed top viewership honors with a rebroadcast of "Kids Say the Darndest Things" (2.993 million viewers, #5; adults 18-49: 0.3, #T7) followed by the season finale of "Magnum P.I." (4.778 million viewers, #2; adults 18-49: 0.4, #T3) and a new "Blue Bloods" (5.667 million viewers, #1; adults 18-49: 0.4, #T3).
Next up was ABC (3.117 million viewers, #2; adults 18-49: 0.4, #T2) with originals from "Shark Tank" (3.454 million viewers, #3; adults 18-49: 0.5, #2) and "20/20" (2.949 million viewers, #6; adults 18-49: 0.4, #T3) alongside NBC (2.852 million viewers, #3; adults 18-49: 0.4, #T2) with fresh installments of "The Blacklist" (3.100 million viewers, #4; adults 18-49: 0.3, #T7) and "Dateline NBC" (2.728 million viewers, #7; adults 18-49: 0.4, #T3).
And finally, The CW (0.355 million viewers, #5; adults 18-49: 0.1, #5) wrapped the night with the relocated "Charmed" (0.416 million viewers, #9; adults 18-49: 0.1, #9) and the season premiere of "Dynasty" (0.294 million viewers, #10; adults 18-49: 0.0, #10).
Week-to-week changes (adults 18-49):
+20.00% - WWE SmackDown
0.00% - Blue Bloods
0.00% - Magnum P.I.
0.00% - 20/20 (vs. 4/23/21)
0.00% - Dateline NBC
0.00% - The Blacklist
0.00% - Charmed (vs. 4/18/21)
-16.67% - Shark Tank (vs. 4/23/21)
Year-to-year changes (adults 18-49):
+20.00% - WWE SmackDown
0.00% - Charmed (vs. Masters of Illusion: Impossible Escapes)
-20.00% - 20/20
-28.57% - Shark Tank
-33.33% - Blue Bloods (vs. Magnum P.I.)
-33.33% - Dateline NBC
-40.00% - The Blacklist
-42.86% - Magnum P.I.
-100.00% - Dynasty
Here are the highlights of the 10 ad-sustained programs that aired in primetime on the broadcast networks one year ago (5/8/20):
CBS (6.184 million viewers, #1; adults 18-49: 0.6, #T1) was the network to beat on Friday with the season finale of "MacGyver" (5.775 million viewers, #3; adults 18-49: 0.6, #T3) followed by a new "Magnum P.I." (6.685 million viewers, #1; adults 18-49: 0.7, #T1) and the season finale of "Magnum P.I." (6.091 million viewers, #2; adults 18-49: 0.6, #T3).
ABC (4.093 million viewers, #2; adults 18-49: 0.6, #T1) and NBC (4.083 million viewers, #3; adults 18-49: 0.6, #T1) shared in the demo honors with the former offered up new episodes of "Shark Tank" (4.557 million viewers, #4; adults 18-49: 0.7, #T1) and "20/20" (3.860 million viewers, #7; adults 18-49: 0.5, #T6) and the latter with originals from "The Blacklist" (4.483 million viewers, #5; adults 18-49: 0.5, #T6) and "Dateline NBC" (3.882 million viewers, #6; adults 18-49: 0.6, #T3).
Meanwhile, FOX (2.040 million viewers, #4; adults 18-49: 0.5, #4) offered up its weekly "WWE SmackDown" (2.040 million viewers, #8; adults 18-49: 0.5, #T6).
And finally, closing out the evening were the special "Masters of Illusion: Impossible Escapes" (0.692 million viewers, #9; adults 18-49: 0.1, #T9) and the season finale of "Dynasty" (0.383 million viewers, #10; adults 18-49: 0.1, #T9) on The CW (0.537 million viewers, #5; adults 18-49: 0.1, #5).
Week-to-week changes (adults 18-49):
0.00% - Magnum P.I.
0.00% - MacGyver
0.00% - The Blacklist
0.00% - WWE SmackDown
0.00% - Dynasty
-12.50% - Shark Tank
-14.29% - Dateline NBC
-16.67% - 20/20 (vs. 4/3/20)
Year-to-year changes (adults 18-49):
+75.00% - Shark Tank (vs. Marvel's Agents of SHIELD)
+20.00% - Dateline NBC
0.00% - Magnum P.I. (vs. Hawaii Five-0)
0.00% - MacGyver
0.00% - Dynasty (vs. Whose Line Is It Anyway? (Repeats))
0.00% - 20/20
0.00% - Masters of Illusion: Impossible Escapes (vs. Dynasty)
-16.67% - The Blacklist
-16.67% - WWE SmackDown (vs. Various)
-25.00% - Magnum P.I. (vs. Blue Bloods)
Source: Nielsen Media Research, ShowBuzzDaily.com
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