or


[08/02/21 - 08:02 AM]
"Celebrity IOU" Delivers a Standout Sophomore Season Performance on HGTV
"'Celebrity IOU' consistently ranks as a top cable program among all of our key demos," said Jane Latman, president, HGTV.
[via press release from HGTV]

'CELEBRITY IOU' DELIVERS A STANDOUT SOPHOMORE SEASON PERFORMANCE ON HGTV

New York [Aug. 2, 2021] The sophomore season of HGTV's Celebrity IOU, which stars real estate and renovation experts Drew and Jonathan Scott as they help celebrities with life-changing home renovations for people who've made a lasting impact on their lives, averaged a .77 live plus three-day rating among P25-54 and a .99 L3 rating among W25-54-an 80 percent and 82 percent increase over the prior six weeks. The series, which aired in the Monday 9-10 p.m. timeslot, also garnered a .84 L3 rating among upscale P25-54, a 71 percent lift over the previous six weeks, and a 1.08 L3 rating among upscale W25-54, up 80 percent over the last six weeks. In addition, the season averaged a .97 L3 rating among P2+ and a 1.93 L3 household rating, a respective 91 percent and 88 percent increase over the prior six weeks.

Celebrity IOU's double-digit ratings gains across multiple demos, including P25-54, W25-54, upscale P25-54, upscale W25-54, P2+ and households, also led HGTV to rank as a top three non-news/sports cable premiere in its timeslot. The second season featured Zooey Deschanel; Justin Hartley; Allison Janney; Rainn Wilson; Kris Jenner, Kim Kardashian West and Kendall Jenner; LeAnn Rimes; Kevin Hart; Gwyneth Paltrow; Darren Criss; and Josh Groban. Fans can stream the first two seasons of Celebrity IOU now on discovery+.

"Celebrity IOU consistently ranks as a top cable program among all of our key demos," said Jane Latman, president, HGTV. "Its appeal is universal because fans love seeing inspiring stories of gratitude come to life through beautiful home renovations. And, getting to know the celebrities better is icing on the cake!"

A passionate audience also engaged with Celebrity IOU on HGTV's digital platforms. Content supporting the season two episodes generated more than 7.6 million video views on the network's Facebook, Instagram, Twitter and TikTok accounts, as well as 6.8 million page views on HGTV.com.

Celebrity IOU features Hollywood A-listers who wield sledgehammers to help a special person in their lives get the renovation they need. The series spotlights Drew and Jonathan and their celebrity friends as they inspire, entertain and bring fans to happy tears with personal stories of gratitude. Working together with the Brothers, the celebs get their hands dirty to surprise their deserving friends and mentors with the stunning home overhauls. Celebrity IOU is produced by Scott Brothers Entertainment, with Drew and Jonathan as executive producers.

ABOUT HGTV and discovery+

HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to 80 million U.S. households; a website, HGTV.com, that attracts an average of 9.9 million people each month; a social footprint of 27 million; HGTV Magazine, a monthly publication that reaches more than one million readers; and exclusive collections of home-oriented products through the HGTV HOME(TM) consumer products line. HGTV content also is available on discovery+, the definitive non-fiction, real life subscription streaming service. Offered on a variety of platforms and devices, including ones from Amazon, Apple, Google, Microsoft, Roku and Samsung, discovery+ features a landmark partnership with Verizon that gives their customers with select plans up to 12 months of discovery+ on Verizon.

Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest, Instagram and TikTok. HGTV is owned by Discovery, Inc., a global leader in real life entertainment spanning 220 countries and territories, whose portfolio also includes Discovery Channel, Food Network, TLC, Investigation Discovery, Travel Channel, MotorTrend, Animal Planet, Science Channel, and the multi-platform JV with Chip and Joanna Gaines, Magnolia Network, as well as OWN: Oprah Winfrey Network.





  [august 2021]  
S
M
T
W
T
F
S


· CELEBRITY IOU (HGTV)




most recent ratings | view all posts
[05/07/25 - 08:45 AM]
CBS Tops Multiplatform Viewership in the First Full Season of Nielsen Data Release
In 35-day multiplatform viewership average per episode among all broadcast series, CBS has four of the top six new series.
[05/06/25 - 12:01 PM]
Netflix Top 10 Week of April 28: No Forecast Needed: "The Four Seasons" Debuts at No. 1
In English TV, "You" Season 5 continues to stalk the top of the charts (No. 2, 10.9 million views).
[05/06/25 - 09:00 AM]
ESPN's Presentation of Sunday's Preseason WNBA Matchup Between the Indiana Fever and the Brazilian National Team Averaged 1.3M Viewers
The telecast peaked at 1.6 million viewers, and was up 13% from last year's regular season average on ESPN.
[05/04/25 - 02:09 PM]
NBC and Peacock Deliver Most Watched "Run for the Roses" Since 1989, As Sovereignty Wins 151st Kentucky Derby
Viewership peaked at 21.8 million viewers from 7-7:15 p.m. ET, as Sovereignty ran to a 1 1/2-length victory over Journalism.
[05/01/25 - 08:47 AM]
ABC News Special "President Trump the First 100 Days: The Interview in the Oval Office" Is No. 1 Program Across All Broadcast and Cable in Primetime on Tuesday
The one-hour special won the 8:00-9:00 p.m. time slot on broadcast and cable in Total Viewers (3.959 million) and took the top spot in the hour with non-sports programming in Adults 25-54 (693,000) and Adults 18-49 (475,000).
[04/30/25 - 11:03 AM]
"American Idol" Rocks the House with More Back-to-Back Wins
"American Idol" rocked the house on Sunday night with its first live coast-to-coast telecast, earning 5.31 million Total Viewers in Live+Same Day ratings.
[04/29/25 - 03:05 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers and Adults 18-49 vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" improved on the previous week in Total Viewers, Adults 25-54 and Adults 18-49, drawing its largest overall audience since February and strongest performance in both key Adult demos since January.
[04/29/25 - 12:01 PM]
Netflix Top 10 Week of April 21: Goodbye, "You": Final Season Lands at No. 1
In English TV, "Ransom Canyon" lassoed another 9.4 million viewers, keeping it firmly planted in the No. 2 spot.

[04/29/25 - 10:31 AM]
ESPN's "Sunday Night Baseball" Averaged 1.68 Million Viewers for Philadelphia Phillies Extra-Innings Win Over Chicago Cubs
Said telecast was up 31% versus last year's comparable game (Cubs-Red Sox).
[04/29/25 - 10:00 AM]
"9-1-1" Shocker Scores Five-Month Multiplatform High in Adults 18-49
After seven days of viewing on ABC, Hulu, Hulu on Disney+ and digital platforms, the April 17 episode scored 8.45 million Total Viewers and 1.74 rating among Adults 18-49.
[04/29/25 - 08:50 AM]
ESPN Platforms Averaging Largest NBA Playoffs Audience Ever Through 11 Games
The second weekend of the NBA Playoffs, Saturday, April 26, and Sunday, April 27, averaged 5,462,000 viewers on ESPN platforms, up four percent from last season.
[04/29/25 - 08:45 AM]
CBS to Hit a Record 17th Consecutive Season as the Most-Watched Network; With the Top Seven Primetime Shows
This breaks broadcast television's longest winning streak on record, also previously held by CBS, from 1955-1970.
[04/25/25 - 11:45 AM]
Food Network's "Tournament of Champions" Season Six Scores with Viewers
The season reached nearly 12 million P2+ cross-platform viewers and is on track to be Food Network's highest-rated series among P25-54 for the fifth year in a row, with ratings up +91% vs. prior six-week timeslot benchmarks.
[04/24/25 - 12:00 PM]
"Yellowjackets" Sets Record with Most Watched Season in Series History on Paramount+ with Showtime
The series is now the number two most-streamed global Showtime original ever, only behind "Dexter: Original Sin."
[04/22/25 - 02:33 PM]
ABC News' "Nightline" Ranks No. 1 in Total Viewers vs. CBS' "After Midnight" and NBC's "Late Night with Seth Meyers"
"Nightline" saw increases on the previous week in Total Viewers and Adults 25-54, delivering its strongest news demo performance in 5 weeks.