Quick Take for Monday, Sept. 27, 2021
(National Live+3 Day Program Ratings)
ABC Ties as Monday's No. 1 Entertainment Network in Adults 18-49
'The Good Doctor' Premiere Emerges as No. 1 Entertainment Series in Time Slot
ABC Drama Increases By Nearly +4.0 Million Viewers in Multiplatform Viewing
ABC Monday Primetime (8:00-11:00 p.m. - 6.1 million and 0.9/6 in AD18-49):
ABC ranked as Monday's No. 1 entertainment network with Adults 18-49 (0.9/6), jumping into a tie with NBC for first place after standing two-tenths of a rating point behind in Live+Same Day. ABC beat CBS (0.8/6) and Fox (0.8/5) by 13% each in Adults 18-49.
"The Good Doctor" (10:00-11:00 p.m. - 6.8 million and 0.8/6 in AD18-49):
ABC's season five premiere of "The Good Doctor" emerged as the No. 1 entertainment series in Monday's 10 o'clock hour among Adults 18-49 (0.8/6), moving ahead of CBS' "NCIS: Hawaii" to lead by 14% (0.7/5) and dominating NBC's "Ordinary Joe" by 60% (0.5/4).
"The Good Doctor" improved over its prior season average (11/2/20-6/7/21) by 6% in Total Viewers (6.8 million vs. 6.4 million).
"The Good Doctor" season premiere soared by +100% after three days of TV playback to stand as Monday's No. 1 broadcast gainer. In fact, the ABC drama was the night's only broadcast program to post triple-digit growth from Live+Same Day to Live+3 Day among Adults 18-49.
With three days of viewing across linear and digital platforms, the season premiere of "The Good Doctor" increased by almost +4.0 million viewers over its initial Live+Same Day average, spiking to 7.9 million Total Viewers. In addition, the ABC drama more than tripled its L+SD rating among Adults 18-49 with multiplatform delayed viewing (+215% - 0.41 rating to 1.29 rating).
Source: The Nielsen Company, National Live+3 Day Program Ratings and ABC Multiplatform+3 Day Ratings, 9/27/21.