or


[02/11/22 - 01:47 PM]
More Than 100 Million Americans Have Watched the Beijing Olympics on the Networks of NBCUniversal
NBCUniversal's digital platforms, led by Peacock, have crossed the 2 Billion minutes streamed threshold (2.02 billion) and later today will set the record for the most streamed Winter Games ever with more than a week remaining in the Beijing Olympics, surpassing PyeongChang (2.17 billion).
[via press release from NBC Sports]

MORE THAN 100 MILLION AMERICANS HAVE WATCHED THE BEIJING OLYMPICS ON THE NETWORKS OF NBCUNIVERSAL

Led by Peacock, NBCUniversal's Beijing Olympics Presentation Tops 2 BILLION Streaming Minutes & Tonight Will Become Most Streamed Winter Games Ever with More Than a Week Remaining

Tonight's NBC Olympics Presentation to Mark 100th Consecutive Olympics Night as #1 Show in Primetime

Headlined by Mikaela Shiffrin & Shaun White, NBC Olympics Delivers Dominant Thursday - 66% Above Other Broadcast Networks Combined

New iSpot Metrics Show Continued Olympic Dominance for Advertisers

STAMFORD, Conn. - Feb. 11, 2022 - NBCUniversal's presentation of the 2022 Beijing Olympics continues to dominate the media landscape, with numerous milestones and benchmarks being hit as the middle weekend of the Winter Games approaches featuring the unprecedented "Super Gold Sunday" convergence with Super Bowl LVI on NBC, Peacock and Telemundo.

Among the highlights:

· More than 100 million viewers (102.1 million) representing nearly half of U.S. television homes (58 million) have watched the Beijing Olympics on NBC, USA Network, and CNBC.

· NBCUniversal's digital platforms, led by Peacock, have crossed the 2 Billion minutes streamed threshold (2.02 billion) and later today will set the record for the most streamed Winter Games ever with more than a week remaining in the Beijing Olympics, surpassing PyeongChang (2.17 billion).

· Last night's primetime coverage, featuring Mikaela Shiffrin skiing in the Super-G and Shaun White's final Olympic performance, averaged a Total Audience Delivery of 13.2 million viewers - marking an unprecedented three successive nights of increased viewership from Tuesday through Thursday of the Winter Games first week.

· NBC Olympics' TV presentation on Thursday finished #1 in primetime for the 99th consecutive night (dating to the 2010 Vancouver Olympics) and is pacing to hit 100 consecutive #1 nights with tonight's show. Last night's TV-only viewership of 12.6 million topped by 66% the combined viewership of the other broadcast networks (7.6 million).

New iSpot metrics further highlight the dominance of the Winter Games among NBCU advertising partners:

· Across Thursday's primetime coverage, NBCU had a 31% lower ad load than the other broadcast networks and delivered 258% more ad impressions per unit than the other three broadcast networks combined.

· Since Friday night's Opening Ceremony broadcast, NBC's primetime Olympics is the #1 show for ad impressions with a 40% share of voice compared to the other broadcast networks, and delivering more than six times more impressions than the #2 show.

· 18 million people viewed the advertising pod immediately after Sean White prepared for his final competition at 9:36 p.m. ET.

Total Audience Delivery is based upon live-plus-same day figures from Nielsen and digital data from Adobe Analytics.

ABOUT NBC OLYMPICS

NBCUniversal will provide coverage of the 2022 Olympic Winter Games from Feb. 2-20. The Opening Ceremony will be presented on Friday, Feb. 4, live in the morning and again in primetime on NBC and Peacock. Similar to recent Winter Games, NBC's primetime Olympic coverage begins the night before the Opening Ceremony on Thursday, Feb. 3. Coverage begins on Wednesday, Feb. 2, on USA Network and Peacock. NBCUniversal is presenting its 18th Olympic Games, 12th consecutive overall, and sixth straight Winter Games, all the most by any U.S. media company.

--NBC OLYMPICS-





  [february 2022]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)




most recent ratings | view all posts
[03/04/26 - 09:29 AM]
ABC Continues Multiplatform Success With Midseason Lineup
Season to date, ABC continues to dominate the competitive cross-platform landscape among broadcast series based in viewing over seven days on ABC, Hulu, Disney+ and digital platforms.
[03/03/26 - 03:30 PM]
ABC's Beloved Comedy "Scrubs" Returns with Over 11 Million Total Audience to Date
On linear over three days, "Scrubs" was the top comedy telecast among Adults 18-49 (0.74 rating) on any network (excluding post-NFL telecasts) in over a year.
[03/03/26 - 03:00 PM]
"Marshals" Premiere on CBS Is the Most-Watched New Scripted Debut Without a Football Lead-In Since 2018, with 9.5 Million Viewers
"Marshals," "Tracker" and "60 Minutes" are the top three series on television for the week.
[03/03/26 - 12:01 PM]
Netflix Top 10: Week of February 23 - "Bridgerton" Season 4 Lives Happily Ever After at No. 1 in This Week's Top 10
Coming in at No. 2 on the English TV list is Season 3 of "The Night Agent" with 9.9 million views.
[03/02/26 - 03:10 PM]
"Sheriff Country" Midseason Premiere Scores Its Most-Watched Episode and Is the #1 Show of the Night
5.30 million viewers on average tuned into the show's return on Friday.
[02/27/26 - 03:00 PM]
"Survivor 50" Premiere Wins the Night Posting CBS' Most-Watched Wednesday Since 2022
Said premiere averaged 5.06 million viewers, peaking with 6.18 million.
[02/26/26 - 02:19 PM]
"Live with Kelly and Mark" Soars to Season High with Best Audience in Over a Year
"Live" has now ranked as the No. 1 talk show in syndication for 157 consecutive weeks across all key measures.
[02/25/26 - 05:44 PM]
ABC Wins Monday Night as "American Idol" Dominates with Best Audience Since Season Premiere
In fact, "American Idol" scored its largest margin of victory ever in Total Viewers over "The Voice" during its nine-season run on ABC.

[02/25/26 - 03:35 PM]
"20/20: The Au Pair, The Affair and Murder" About a Twisted Love Triangle Delivers Best Adult 25-54 Performance in 10 Months and Strongest Delivery in Adults 18-49 in 11 Months
Hitting new season highs for the second straight week, "20/20" improved on the previous week in Adults 25-54 and Adults 18-49.
[02/25/26 - 02:46 PM]
ABC News Is No. 1 Broadcast Network for Coverage of the State of the Union, Beating NBC by 1.4 Million and CBS by 1.7 Million
Said coverage ranked No. 1 among the broadcast networks in all key target demos: Total Viewers (4.912 million), Adults 25-54 (1.125 million) and Adults 18-49 (886,000).
[02/24/26 - 01:48 PM]
Nearly 21 Million Viewers Watched NBCUniversal's Coverage of USA-Canada Olympic Men's Gold Medal Hockey Game, Peaking at 26 Million for Game-Winning Goal on NBC & Peacock
The USA-Canada gold-medal game delivered an average live audience of 18.6 million viewers on NBC and Peacock (8:15-11 a.m. ET).
[02/24/26 - 12:01 PM]
Netflix Top 10: Week of Feb. 16 - "Reality Check: Inside America's Next Top Model" Sashays to No. 1 in Top 10
Plus: Season 3 of "The Night Agent" took No. 2 on the English TV list with 8.4 million views.

[02/23/26 - 03:55 PM]
NBCUniversal's Presentation of Milan Cortina Olympics Dominates Media Landscape & Delivers Largest Winter Games Audience Since 2014
Sunday's Closing Ceremony provided a spectacular culmination as more than 215 million Americans (215.6 million through February 17) tuned in across NBCUniversal's platforms for "Legendary February."
[02/23/26 - 12:00 PM]
CBS Series Post Strong Fall Viewership, Topping Broadcast and Streaming Rankings in Live + 35-Day Multiplatform Viewership
The CBS fall lineup scored eight of the top 10 most-watched series among broadcast competition and nine of the top 20 most-watched series among all broadcast and streaming competition for this season's episodes airing through January 4, 2026.
[02/20/26 - 11:08 AM]
"The 'Burbs" Continues Hot Start on Peacock
The series has generated nearly 1 billion viewing minutes on platform since its February 8 launch.