Ratings Report for Wednesday, Nov. 9, 2022
ABC Multiplatform+7 Day Ratings
ABC's 'The 56th Annual CMA Awards' Grows to 3-Year Highs
Annual Awards Show Builds for 2nd Consecutive Year
'The CMA Awards' Hits Nearly 10 Million Total Viewers
With Delayed Multiplatform Viewing
"The 56th Annual CMA Awards" (9.7 million Total Viewers and 1.78 rating in AD18-49):
After 7 days of viewing across linear and digital platforms, ABC's presentation of "The 56th Annual CMA Awards" grew to 9.7 million Total Viewers and a 1.78 rating among Adults 18-49, marking 3-year highs in both Nielsen measures - since 2019. In fact, "The CMA Awards" built for the 2nd consecutive year in both Total Viewers (+15% - 9.7 million vs. 8.4 million) and Adults 18-49 (+9% - 1.78 rating vs. 1.63 rating).
"The 56th Annual CMA Awards" gained an additional +2.2 million Total Viewers after 7 days of multiplatform viewing and increased by +73% among Adults 18-49 from its initial Live+Same Day rating to its Multiplatform+7 Day rating.
Source: preliminary ABC Multiplatform+7 Day Ratings for 11/9/22.