HALLMARK CHANNEL'S "COUNTDOWN TO CHRISTMAS" CONTINUES TO BE VIEWERS' #1 HOME FOR THE HOLIDAYS IN ITS EIGHTH WEEK

Network Tops Entertainment Cable Rankings for the Week, Weekend, and Quarter To-Date, Delivering Two of the Top Three Programs of the Week

December 13, 2022, NEW YORK -- Hallmark Channel's Countdown to Christmas programming continues to top the entertainment cable rankings for the week, weekend, and quarter to-date. This past weekend's original holiday movie premieres, The Most Colorful Time of the Year, Christmas Class Reunion, and The Holiday Sitter, propelled Hallmark Channel to be the #1 entertainment cable network of the week in Total Day and Weekend Total Day among key demos, including Households, Women 18+, Total Viewers, Women 25-54, and Women and Persons 18-49.

What's more, the network delivered two out of the top three most-watched entertainment cable programs of the week among Women 18+ with The Most Colorful Time of the Year and Christmas Class Reunion, which also became the most-watched programs of the day on their respective air dates (December 9 and December 10, respectively).

To-date, Hallmark Channel remains the most watched entertainment cable network in Fourth Quarter among Households, Women 25-54, Women 18-49, Total Viewers, and Women and Persons 18+, with the signature holiday programming franchise reaching over 36.3 million Unduplicated Total Viewers.

Countdown to Christmas and Hallmark Channel Highlights include:

· Countdown to Christmas' eighth week of holiday programming:

· Boosted Hallmark Channel to be the #1 entertainment cable network of the week in Total Day and Weekend Total Day among Households, Women 18+, Total Viewers, Women 25-54, and Women and Persons 18-49

· Delivered 2 out of the Top 3 most-watched entertainment cable programs of the week among Women 18+ with The Most Colorful Time of the Year and Christmas Class Reunion

· Delivered the most-watched entertainment cable programs of the day on Friday and Saturday among Households, Women 18+, Total Viewers, Persons 18+, and Women 25-54

· In Fourth Quarter to-date (9/26-12/11/22), Hallmark Channel is the most watched entertainment cable network among Households, Women 25-54, Women 18-49, Total Viewers, and Women and Persons 18+

· In the holiday season to-date (10/21-12/11/22), Hallmark Channel has reached over 36.3 million Unduplicated Total Viewers

*Source: Nielsen L+SD Program based data, 12/5/22-12/11/22, 9/26/22-12/11/22, excludes News/Sports; Networks that share feeds are weight averaged to daypart based on dur; Unduplicated P2+ Reach, 6 min qualifier.

ABOUT HALLMARK CHANNEL

Hallmark Channel, owned by Hallmark Cards, Inc., is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.