HALLMARK CHANNEL'S "NEW YEAR NEW MOVIES!" PROGRAMMING EVENT MAKES NETWORK #1 IN JANUARY
CONTINUATION OF THE WEDDING VEIL TRILOGY MARKS #2 MOST-WATCHED TELECASTS AMONG WOMEN IN YEAR TO-DATE
Network Delivers #1 Most-Watched Entertainment Cable Program Every Saturday in January
February 1, 2023, NEW YORK -- Hallmark Channel rang in the new year with its annual New Year New Movies! programming event, giving fans five all-new, romantic original movies during the month of January. The stunt catapulted the network be #1 most watched across entertainment cable for the entire month in Total Day, Primetime, Weekend Total Day, and Weekend Primetime among key demos.
Notably, the event featured the latest trilogy of The Wedding Veil films. Executive produced and headlined by Lacey Chabert, and co-starring Autumn Reeser, and Alison Sweeney, the three new original movies were the #2 most-watched entertainment cable telecasts in the year to-date among Women 18+.
Further, the New Year New Movies! franchise delivered the #1 most-watched entertainment cable program every Saturday in January among Households, Women 18+, and Total Viewers.
Network and movie highlights include:
· Hallmark Channel registered as #1 most watched on entertainment cable for the entire month of January in Total Day, Primetime, and Weekend Primetime among Households, Women 18+, and Total Viewers and in Weekend Total Day among Households, Women 18+, and Total Viewers, Women 25-54, and Women 18-49
· The second trio of The Wedding Veil installments were the #2 most-watched entertainment cable telecasts in the year to-date among Women 18+
· Network delivered #1 most-watched entertainment cable program every Saturday in January among Households, Women 18+, and Total Viewers and #1 most-watched entertainment cable program every week for four consecutive weeks among Women 18+
· The five 2023 New Year New Movies! films reached 7.5 million Unduplicated Total Viewers
*Source: Nielsen L+SD Program based data, Strict Daypart-Span; 12/26/22-1/29/23; Excludes News/Sports; Networks that share feeds are weight averaged to daypart based on duration. Unduplicated P2+ Reach for 5 Premieres, 6 min qualifier.
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned by Hallmark Cards, Inc., is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.