"LOVEUARY" KICKOFF MAKES HALLMARK CHANNEL #1 ON ENTERTAINMENT CABLE FOR THE WEEKEND
Sweeter Than Chocolate Marks #1 Most-Watched Program of the Week
February 7, 2023, NEW YORK -- Hallmark Channel, viewers' year-round destination for all things love and romance, debuted its annual Loveuary programming event this past weekend, helping propel the network to be #1 across entertainment cable in Weekend Total Day and Weekend Primetime among key demos. The stunt was headlined by original movie premiere Sweeter Than Chocolate, which became the #1 most-watched entertainment cable program of the week among Women 18+ on a L+SD basis.
Network and movie highlights include (L+SD):
· Network registered as #1 most watched on entertainment cable in Weekend Total Day among Households and Women 18+, as well as in Weekend Primetime among Households, Women 18+, and Total Viewers
· Sweeter Than Chocolate was the #1 most-watched entertainment cable program of the week among Women 18+ and on Saturday among Households, Women 18+, Total Viewers, Women 25-54, Women 18-49, and Persons 18-49
· The film reached 3.0 million Unduplicated Total Viewers
*Source: Nielsen L+SD Program based data, Strict Daypart-Span; 1/30/23-2/5/23; Excludes News/Sports; Networks that share feeds are weight averaged to daypart based on duration. Unduplicated P2+ Reach, 6 min qualifier.
ABOUT HALLMARK CHANNEL
Hallmark Channel, owned by Hallmark Cards, Inc., is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.