SEASON TWO OF 'HOME TOWN TAKEOVER'
DELIVERS STRONG PERFORMANCE FOR HGTV
New York [June 2, 2023] HGTV's popular series, Home Town Takeover starring Ben and Erin Napier (Home Town) and Dave and Jenny Marrs (Fixer to Fabulous), delivered a standout performance for the network, attracting more than 14 million total viewers since it premiered on Sunday, April 23, at 8 p.m. ET/PT. The six-episode sophomore season, which followed the couples as they completed the whole-town renovation of Fort Morgan, Colorado, averaged a .59 live plus three-day rating among Adults 25-54 and a .75 L3 rating among Women 25-54, a respective lift of 16 percent and 15 percent from year-ago levels, with additional double-digit growth of 17 percent among Men 25-54 and 24 percent among Adults 25+. This season of Home Town Takeover also performed well among upscale audiences, averaging a 0.65 L3 rating among upscale Adults 25-54 and a 0.82 L3 rating among upscale Women 25-54. In addition, this season ranked as the #1 non-news/sports cable program across total viewers, in addition to its position as a top 5 non-news/sports cable program among Adults/Men/Women 25-54, Adults/Men/Women 18-49, upscale Adults/Men/Women 25-54, and upscale Adults/Men/Women 18-49.
"Fans flocked to Home Town Takeover to see their favorite HGTV and Food Network stars lend a hand to improve a deserving small town," said Loren Ruch, Head of Content, HGTV. "Fort Morgan's story resonated profoundly with our audience who tuned in every week to watch it become a thriving community and a must-visit destination in Colorado."
Home Town Takeover fans also loved connecting with the series on HGTV's digital platforms. Content in support of the second season, which featured a mix of original behind-the-scenes features from the set and sneak peeks from the show, delivered more than 3.6 million video views across Facebook, Twitter, TikTok and Instagram. It also included this fun visit from Erin & Ben to the world-famous WB backlot that netted more than 400K views on Instagram alone, while the premiere episode delivered more than one million page views on HGTV.com.
Fans can continue to interact with Home Town Takeover by following @HGTV and via #HomeTownTakeover on Facebook, Twitter, TikTok and Instagram.
Home Town Takeover is produced by RTR Media.
HGTV delivers families with relatable stories, superstar real estate and renovation experts and amazing home transformations that inspire a passionate audience. For anyone seeking entertaining and aspirational home and lifestyle content, HGTV is the place to be. HGTV offers: a top 10 cable network that is distributed to 77 million U.S. households; a website, HGTV.com, that attracts an average of 11 million people each month; a social footprint of nearly 29 million; HGTV Magazine, a monthly publication that reaches more than one million readers; and exclusive collections of home-oriented products through the HGTV Home(R) consumer products line. Viewers can become fans of HGTV and interact with other home improvement enthusiasts through Facebook, Twitter, Pinterest, Instagram and TikTok. HGTV is owned by Warner Bros. Discovery, a leading global media and entertainment company available in more than 220 countries and territories and 50 languages whose portfolio also includes Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.