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"TYLER PERRY'S SISTAS" SIXTH SEASON PREMIERE SOARS WITH 1.2 MILLION TOTAL VIEWERS TUNED IN LAST WEDNESDAY NIGHT AND SCORES VIEWERSHIP GAINS UP +26%,
"TYLER PERRY'S SISTAS" SIXTH SEASON PREMIERE SOARS WITH 1.2 MILLION TOTAL VIEWERS TUNED IN LAST WEDNESDAY NIGHT AND SCORES VIEWERSHIP GAINS UP +26%,
"SISTAS" REIGNS AS THE #1 SERIES ON CABLE FOR BLACK VIEWERS FOR FOUR CONSECUTIVE SEASONS
BET ALSO SCORES VIEWERSHIP GAINS WITH THE BROADCAST PREMIERES OF BET+ ORIGINALS
"TYLER PERRY'S ZATIMA" UP + 8%, AND "FIRST WIVES CLUB" UP + 13%
#SISTASONBET
NEW YORK, NY - June 6, 2022 - BET delivers ratings success with 1.2 Million Total viewers Live+3 tuned in to its sixth season premiere on BET and BET Her Wednesday night (06/06/2023).* BET and Tyler Perry Studios continue to reign across platforms, with "Sistas" claiming the top spot as the #1 series with Black viewers L+3 currently airing on cable.* BET grew its "Sistas" audience versus L+SD double-digits +26%. The network also scored viewership lifts with the cable airing of BET+ original series "Tyler Perry's Zatima" and "First Wives Club" +8% and +13%, respectively. Executive produced, directed, and written by Tyler Perry, the beloved series features the talented ensemble cast, KJ Smith, Mignon, Ebony Obsidian, Novi Brown, Crystal Renee' Hayslett, Devale Ellis, Chido Nwokocha, Anthony Dalton II, Brian Jordan Jr., Kevin A. Walton, and Trinity Whiteside.
For "Tyler Perry's Sistas":
Linear:
Episode #601 premiere telecast (Live + 3): .596 P18-49 rating,1.2 M total viewers P2+. (Simulcast across BET and BET Her); .675 P18-49 rating, and 1.3 M total viewers P2+
Episode #601 grew +26% in Live + 3 (Adults 18-49, BET Alone).
Social and Digital:
Episode #601 is the #1 episode across all connected devices on premiere day. (CTV includes: Roku, iOS, Apple TV, Fire TV, Android): Source: Adobe Analytics, 6/1/23 vs 10/13/22 (date when data began to populate). Connected devices include: Roku, iOS, Apple TV, Fire TV, Android.
+42% social engagements across BET handles vs last season premiere
2.3M social video views
In this week's, Episode #602, "Full Circle Moments," premiering Tonight, June 7, at 9 PM ET/PT - Preston shows up for Danni when she needs him the most, but it doesn't seem to extinguish her anger toward him. Fatima sets Tamara straight about compensation for the role she's been tapped to play.
About "Tyler Perry's Sistas":
The one-hour drama follows a group of single Black females navigating their "complicated love life," careers, and friendship through the ups and downs of living in a modern world of social media and unrealistic relationship goals. Tyler Perry takes viewers on an exhilarating ride of emotions and gut-busting predicaments that will test the ladies' long-standing friendship. This band of women, intertwined with their newfound relationships, must navigate this new-age dating scene as they continue to search for love in their 30s. "Tyler Perry's Sistas" airs Wednesdays at 9 PM ET/PT on BET and BET Her.
*Source: NPower. P2+, L+3.
**Source: Sprinklr, Sistas S6 premiere: 5/31/23 vs Sistas S5 premiere: 10/12/22. Talkwalker Social Content Ratings, 5/21/23. Talkwalker, 5/31/23. Based on social interactions. Social includes Facebook, YouTube, Instagram and Twitter. Excludes sports, talk & news where applicable.
About BET Media group
The BET Media Group, a unit of Paramount (NASDAQ: PARAA; PARA; PARAP), is the world's largest media company dedicated to entertaining, engaging, and empowering the Black community and championing Black culture. Connecting Black audiences through a portfolio of brands including BET, BET+, BET Gospel, BET HER, BET International, BET Jams, BET Soul, BET Studios, and VH1, the BET Media Group is a thriving media ecosystem of leading interconnected platforms across cable TV, streaming, digital, studios, live events and international.
For more information about BET, visit www.bet.com and follow @BET on social platforms. For more BET news announcements, follow us on social @BET_PR.
About Tyler Perry Studios
Tyler Perry Studios is a state-of-the-art film and television production facility founded in 2006 by actor, producer, filmmaker, playwright, and philanthropist Tyler Perry. Located in Atlanta, Georgia on the historic grounds of the former Fort McPherson army base, the new 330-acre campus is one of the largest production studios in the country. It boasts a variety of shooting locations including 40 buildings on the national register of historic places, 12 purpose-built sound stages, 200 acres of green space and an expansive backlot.
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