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ABC's Telecast of Formula 1 Canadian Grand Prix Attracts F1's Fourth-Largest Live U.S. Audience Ever
Three of Four Largest Live U.S. TV Audiences on Record Have Occurred in 2023 Season
ABC's live telecast of Sunday's Formula 1 Pirelli Canadian Grand Prix attracted an average audience of 1.76 million viewers for the race telecast window, the fourth-largest live audience ever for a Formula 1 race on U.S. television.
Three of the four largest live U.S. F1 television audiences in history have occurred in 2023. In addition to Canada, the Miami Grand Prix averaged 1.96 million viewers and the Monaco Grand Prix averaged 1.79 million. The inaugural Miami Grand Prix in 2022 averaged 2.6 million viewers, the largest live audience ever for an F1 race on U.S. television.
The race, which ran from 2-4 p.m. ET, also was the largest audience on record for the Canadian Grand Prix. The full telecast, which started at 12:30 p.m. with the Grand Prix Sunday pre-race show, averaged 1.39 million viewers.
Viewership peaked at 1.924 million average viewers in the quarter-hour starting at 3:15 p.m. ET.
The top 10 local market ratings:
West Palm Beach 1.5
Austin 1.5
Fort Myers 1.3
Miami 1.2
Detroit 1.1
Atlanta 1.1
Philadelphia 1.0
Las Vegas 1.0
Richmond, VA 1.0
Chicago 1.0
Through nine races, F1 events are averaging 1.28 million viewers across ABC, ESPN and ESPN2, up from last year's record-setting season average of 1.21 million.
Also on Sunday, the debut of ESPN's new alternate telecast The Grandstand with Daniel Ricciardo and Will Arnett on ESPN2 attracted an average audience of 114,000, with half of the audience in the Persons ages 18-49 demographic. The Grandstand will return for the two remaining U.S. rounds of the F1 schedule this year.
The next race on the F1 calendar is the Rolex Austrian Grand Prix on Sunday, July 2, airing on ESPN and ESPN+ at 8:55 a.m. ET.
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