**Ratings Report for ABC News' "20/20"
For the week of Nov. 3, 2023
'20/20' IS AMERICA'S MOST-WATCHED PROGRAM IN PRIMETIME ACROSS BROADCAST AND CABLE ON FRIDAY
Episode Included Co-Anchor David Muir's Exclusive Interview With Baby Holly, Who Investigators Tracked Down Decades After Her Parents Were Murdered
ABC News' '20/20' Leads NBC's 'Dateline' in All Key Target Demos and Posts Its Largest Lead Over 'Dateline' in Overall Viewers and in the Key Adult Demo in A Year
"20/20" was America's most-watched program across broadcast and cable on Friday, Nov. 3, 2023. "20/20" also stood as Friday's No. 1 newsmagazine and led NBC's "Dateline" in all key target demos: Total Viewers (+1.552 million - 3.843 million vs. 2.291 million) Adults 18-49 (+37,000 - 404,000 vs. 367,000) and Adults 25-54 (+202,000 - 690,000 vs. 488,000), based on Live + Same Day Data from Nielsen Media Research. In fact, "20/20" posted its largest lead over the NBC program in overall viewers and in the key Adult news demo in 1 year - 10/28/22.
"20/20" co-anchor David Muir had the exclusive interview with missing Baby Holly Marie, now a 42-year-old woman, in a report on the stunning breakthrough in the cold case of a murdered couple that led investigators on a multistate search for their missing baby 40 years later.
"20/20" grew from the previous week (10/27/23) by double-digits in Total Viewers (+30% - 3.843 million vs. 2.960 million) and Adults 25-54 (+12% - 690,000 vs. 615,000), delivering season-highs in both measures. The ABC newsmagazine turned in its strongest telecast in 10 months in Total Viewers and its strongest performance in Adults 25-54 in 8 months - since 1/27/23 and 3/3/23, respectively.
"20/20" also improved on its year-ago telecast (10/28/22) in Total Viewers (+11% - 3.843 million vs. 3.451 million) and Adults 25-54 (+1% - 690,000 vs. 680,000).
ABC News' "20/20" is an award-winning primetime program anchored by David Muir and Deborah Roberts. A proven leader as a long-form newsmagazine for over 45 years, "20/20" features unforgettable, character-driven true-crime mysteries, exclusive newsmaker interviews, hard-hitting investigative reports and in-depth coverage of high-profile stories. Janice Johnston is the executive producer. The two-hour "20/20" events air Fridays from 9:01-11:00 p.m. EST on ABC and are available to stream on ABC News digital platforms and Hulu.
Source: The Nielsen Company, National Live + Same Day Ratings for 11/3/21, or as dated. Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Prior to 8/31/20, ratings do not include OOH viewing.