"WHEN CALLS THE HEART" SEASON 11 CLOSES AS #1 MOST-WATCHED ORIGINAL PROGRAM ON ENTERTAINMENT CABLE

Hallmark Channel Crowned #1 Most-Watched Entertainment Cable Network on Weekends

June 28, 2024, NEW YORK - #1 ratings across the cable industry to celebrate 11 seasons of When Calls the Heart! Hallmark Channel's longest-running series wraps Season 11 with standout ratings that prove viewers' hearts remain in Hope Valley. When Calls the Heart Season 11 was the #1 most-watched original program on entertainment cable among key demographics. What's more, the series was the #1 most-watched entertainment cable program every Sunday for 12 straight weeks with key demos. The fan-favorite show lifted Hallmark Channel to be the #1 most-watched entertainment cable network on weekends among key demos.

When Calls the Heart will return for Season 12 next year.

Highlights include (L+3):

· When Calls the Heart Season 11 concludes as the #1 most-watched original program on entertainment cable among Households, Total Viewers, and Women and Persons 18+

· The series was the #1 most-watched entertainment cable program every Sunday for 12 straight weeks with Households, Total Viewers, and Women and Persons 18+

o #1 most-watched entertainment cable program every week for 12 straight weeks with Women 18+

· Hallmark Channel elevated to #1 most-watched entertainment cable network in Weekend Total Day among Households, Total Viewers, and Women and Persons 18+; #1 in Weekend Prime with Households and Women 18+

· Network was the #2 most-watched entertainment cable network in Total Day AND Primetime with Women 18+

· When Calls the Heart Season 11 reached 7 million Unduplicated Total Viewers

*Source: Nielsen L+3 Program based data; S11 from 4/7-6/23/24; Strict Daypart-Span (Sa-Su 6a-6a/8p-11p, M-Su 6a-6a/8p-11p); All ranks Exclude News/Sports; "Original Program" ranks excludes Repeats from program averages, Programs with less than 5 telecasts; Networks that share feeds are weight averaged to daypart based on dur; L+3 Unduplicated Reach for 12 Premiere Episodes 11001-11012, P2+ audience, 6 min qualifier.

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Hallmark Media is entertainment's leading destination for feel-good content. The company operates three cable networks - Hallmark Channel, Hallmark Mystery, Hallmark Family, and Hallmark Movies Now, a subscription video on-demand streaming service. Hallmark Channel features an ambitious slate of new, original movies, scripted series, and the popular annual holiday franchise, Countdown to Christmas. Hallmark Mystery features a unique mix of movies and acquired series focused on the lighter side of the suspense and mystery genres, as well as its own seasonal programming event, Miracles of Christmas. Hallmark Family showcases timeless storytelling for the whole family centered around faith, love, and community. Hallmark Movies Now, the company's subscription streaming service, offers commercial-free movies and series from Hallmark Channel, Hallmark Mystery, and more, including exclusive content you can't find anywhere else.