MEDIA ALERT

· In its Aug. 28 telecast on both NBC and Peacock, the two-hour special "Toby Keith: American Icon" drew 4.7 million viewers (L3).

· It was NBC's most-watched primetime entertainment special in 2024 and in the top 10 across all of broadcast.

· It was the #1 show on Aug. 28 among all competition in total viewers, and grew 10% in total viewers from its "America's Got Talent" lead-in.

· The concert was filmed in Nashville's Bridgestone Arena.

· Guest performers included Trace Adkins, Priscilla Block, Luke Bryan, Eric Church, Jordan Davis, Scotty Emerick, Brett Favre, Brantley Gilbert, Riley Green, HARDY, Tyler Hubbard, Jamey Johnson, Ella Langley, Leanne Morgan, Mac McAnally, Ashley McBryde, Parker McCollum, Jelly Roll, Darius Rucker, Carrie Underwood, Clay Walker, and Lainey Wilson, plus a very special performance by Keith's daughter, Krystal Keith.

· Cindy Mabe, Dawn Gates and Harper Grae executive produced for Sing Me Back Home Productions in partnership with Mercury Studios executive producers Alice Webb and Barak Moffitt; Adam Reed and Jordana Hochman executive produced for Thinkfactory; Alex Coletti executive produced for Alex Coletti Productions; TK Kimbrell and R.A.Clark also served as executive producers.

· "Toby Keith: American Icon" was produced by UMG Nashville's Sing Me Back Home Productions and ITV America's Thinkfactory Media, in association with Alex Coletti Productions.