or


[11/19/24 - 01:38 PM]
Food Network's "Harry Potter: Wizards of Baking" Conjures Ratings and Reach with Series Premiere
The new series launched on Thursday, November 14, and posted a 0.57 P25-54 / 0.74 W25-54 L3 rating, more than doubling prior six-week benchmarks (+148% and +124% respectively) and is on pace to be Food Network's highest rated freshman series of the year.

[via press release from Food Network]

FOOD NETWORK'S "HARRY POTTER: WIZARDS OF BAKING" CONJURES RATINGS AND REACH WITH SERIES PREMIERE

NEW YORK - November 19, 2024 - Food Network's Harry Potter: Wizards of Baking kicked off the network's holidays in spectacular fashion with ratings worth celebrating. The new series launched on Thursday, November 14th, and posted a 0.57 P25-54 / 0.74 W25-54 L3 rating, more than doubling prior six-week benchmarks (+148% and +124% respectively) and is on pace to be Food Network's highest rated freshman series of the year. It ranked as the #2 non-news/sports cable program of the night among both P/W 25-54 and drove the network to its highest Thursday night prime rating since 2021, with the two-hour premiere already reaching more than 5.2 million total cross platform viewers (across linear, Max and discovery+).

"Viewers showed up for the confectionary magic of Harry Potter: Wizards of Baking," said Betsy Ayala, Head of Content, Food, Warner Bros. Discovery. "By tapping into the incredible fandom of Harry Potter and Food Network's reputation as a holiday programming destination, this brand new, fully immersive competition delivers elevated culinary craftsmanship executed from the breathtaking sets of the fan-favorite saga, just in time to celebrate the holiday season."

Capitalizing on the enduring love for Harry Potter - a global phenomenon that continues to captivate people of all ages around the world - the ground-breaking series blends legendary storytelling and fantastical edible creations in a never-before-seen competition that has audiences at the edge of their seats.

James and Oliver Phelps (Fred and George Weasley) bring their exceptional charm and behind-the-scenes anecdotes as hosts of this most magical series, joined by esteemed, culinary judges, Carla Hall and Jozef Youssef. Across the six-episode season they will also be joined by special guests Warwick Davis (Professor Flitwick), Evanna Lynch (Luna Lovegood) and Bonnie Wright (Ginny Weasley) who will help in evaluating the competitors' showpieces and also share their own film stories.

Harry Potter: Wizards of Baking is produced by Warner Horizon and theoldschool for Food Network. Warner Horizon's Bridgette Theriault and Dan Sacks serve as executive producers with theoldschool's Robin Ashbrook and Yasmin Shackleton.

Source: Nielsen L+3 data, reach inclusive of premieres and repeats with a 1-minute linear qualifier and 2-minute streaming qualifier, cable ranking based on impressions.

# # #

About the Harry Potter franchise:

From the moment eleven-year-old Harry Potter met Rubeus Hagrid, Keeper of Keys and Grounds at Hogwarts School of Witchcraft and Wizardry, his adventures have left an indelible mark on popular culture. Today, over 25 years later, the Harry Potter phenomenon thrives as one of the most successful and best-loved entertainment properties in history.

J.K. Rowling's best-selling Harry Potter novels have been brought to life in an ever-evolving, interconnected universe which is loved by millions of fans worldwide. Eight blockbuster Harry Potter films and three epic Fantastic Beasts films bring the spellbinding action to life on screen, Harry Potter and the Cursed Child mesmerizes on stage, and state-of-the-art video and mobile games from Portkey Games allow players to experience the wizarding world like never before. Fans can proudly showcase their passion through innovative consumer products, and thrill at spectacular location-based experiences - including five theme park lands at Universal Studios locations around the world.

This expanding portfolio of Warner Bros. Discovery-owned Harry Potter and Fantastic Beasts offerings includes ground-breaking touring experiences and events, each developed to celebrate special moments and locations that fans cherish, as well as the Platform 9 3⁄4 retail shops and iconic flagship store - Harry Potter New York. Wizards, Witches and Muggles alike can also discover something new as they explore behind-the-scenes secrets at Warner Bros. Studio Tour London - The Making of Harry Potter and Warner Bros. Studio Tour Tokyo - The Making of Harry Potter.

With a new HBO Original TV series based on the Harry Potter books on the way, this extended world continues to provide the community with fresh and exciting ways to interact. For its global fans, and for generations to come, it invites everyone in to find the magic for themselves.

For the latest Harry Potter and Fantastic Beasts news and features, visit www.wizardingworld.com.

FOOD NETWORK (www.foodnetwork.com) is a unique lifestyle network, website and magazine that connects viewers to the power and joy of food. The network strives to be viewers' best friend in food and is committed to leading by teaching, inspiring, empowering and entertaining through its talent and expertise. Food Network is distributed to more than 74 million U.S. households and draws an average of 50 million unique web users monthly with a social footprint of 71 million, while Food Network Magazine reaches 11 million readers. Food Network is part of Warner Bros. Discovery (NASDAQ: WBD), a leading global media and entertainment company that creates and distributes the world's most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products which also include: Discovery Channel, Max, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Film Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.





  [november 2024]  
S
M
T
W
T
F
S
     


· HARRY POTTER: WIZARDS OF BAKING (FOOD)





most recent ratings | view all posts
[10/23/26 - 03:54 PM]
ESPN's NBA Opening Wednesday Delivered Its Second-Largest Audience Ever
The Minnesota Timberwolves' victory over the Miami Heat averaged 2.52 million viewers, up 16% from last year's comparable game.

[10/23/26 - 03:25 PM]
USA Sports Delivers Most-Watched WNBA Finals Game 3 Since 1999, Best Ever on Cable
1.71 million viewers on average tuned into Wednesday night's Game 3 coverage across USA Sports' linear platforms (USA Network and CNBC) and streaming on Peacock.

[10/23/26 - 08:30 AM]
Record College Football Viewership Propels ESPN to Second Best Start Since 2011 with "College GameDay" on Track for Most-Watched Season Ever
ESPN networks are averaging 2.2 million viewers across 120 games on ABC, ESPN, ESPN2 and ESPNU - the second-best start for ESPN since 2011.

[10/22/26 - 04:01 PM]
ABC News Wins Across Friday Night, Sunday Morning and Late-Night
"20/20: The Suitcase Murders" ranked as Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49.

[10/22/26 - 04:00 PM]
CBS Dominates Its Premiere Week in Seven-Day Multiplatform Viewership, Up +14% from Last Year, with Six Series Topping 10 Million Viewers
Among its broadcast competition, CBS claimed eight of the top 10 series.

[10/22/26 - 02:50 PM]
NBC Sports Delivers Most-Watched NBA Tip-Off Primetime Game Ever with 76ers-Knicks
Viewership peaked at 9.1 million - an NBA Tip-Off record - from 9:45-10:00 pm ET as the 76ers clinched the victory.

[10/22/26 - 02:00 PM]
"Dancing with the Stars" Waltzes to Season High During Heartfelt "Dedication Night" with 7.36 Million Total Viewers
The October 20 episode hit a season high with the show's best non-finale episode in six years.

[10/21/26 - 04:01 PM]
USA Sports' Coverage of Dream-Valkyries Game 2 Is Most-Watched WNBA Finals Game 2 Ever on Cable
Monday night's coverage averaged 1.33 million viewers across USA Sports' linear platforms (USA Network, CNBC and E!).

[10/21/26 - 03:15 PM]
It's Back to School at "Abbott Elementary" as Show Returns with Over 6 Million Total Viewers
The premiere episode scored the show's best streaming performance since Season 4, based on views over seven days on Hulu and Hulu on Disney+.

[10/21/26 - 02:31 PM]
Commanders-49ers on "Monday Night Football" Delivers 17.9 Million Viewers
Six weeks into ESPN's Super Bowl LXI season, "Monday Night Football" is up 23% compared to the same point in 2025, averaging 19 million viewers.

[10/21/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of October 12
"Carrie," "Neagley," "Reacher," "Off Campus," and "Sterling Point" led all original series worldwide.

[10/21/26 - 06:39 AM]
NFL Network's London Slate Culminates with 6.4M Viewers for Jaguars-Texans
Season to date, through three games in London, NFL Network is averaging 6.9M viewers, up 15% vs. the network's six-game International Series average last season.

[10/21/26 - 06:30 AM]
NBC and Peacock Deliver Most-Watched WNBA Finals Game 1 Ever
Led by Gabby Williams' 26 points, Golden State's 68-64 win over Atlanta peaked at 3.0 million viewers for the game's exciting conclusion from 5:45 - 5:55 p.m. ET.

[10/20/26 - 03:19 PM]
"College GameDay Built by The Home Depot" Delivers Its Third Most-Watched Regular-Season Episode Ever from BYU
ESPN networks had 3 of the top 4 games this week, the second most-watched regular season Saturday on record (based on minutes).

[10/20/26 - 03:08 PM]
Ohio State's Win Over Indiana Scores Most-Watched College Football Game of the Week
Viewership peaked at 14,269,000 viewers from 3:30-3:45 PM ET on FOX.