HALLMARK CHANNEL'S "HOLIDAY TOUCHDOWN: A CHIEFS LOVE STORY" WINS MOST-WATCHED CABLE MOVIE OF THE YEAR!

Merry Thanksgiving Weekend Elevates Hallmark Channel to #1 Most-Watched Network in Thanksgiving Week for 12thth Straight Year Among Women 18+

December 5, 2024, NEW YORK -- Hallmark Channel's highly anticipated Holiday Touchdown: A Chiefs Love Story soars as the most-watched cable movie of the year to-date across all key demographics, as the network's iconic Countdown to Christmas programming event continued with its annual Merry Thanksgiving Weekend last weekend. This ratings victory proves Hallmark Channel remains the leading destination for holiday content, now holding the title of #1 most-watched entertainment cable network during Thanksgiving week for 12 straight years among Women 18+, 11 straight years with Women 25-54, and 10 straight years among Households and Total Viewers.

The Merry Thanksgiving Weekend premieres were the #1 most-watched entertainment cable programs on Thursday, Friday, and Saturday, as the programming stunt reached 8.4 million unduplicated total viewers.

Merry Thanksgiving Weekend network and program highlights (L+SD):
· Holiday Touchdown: A Chiefs Love Story was the #1 most-watched cable movie of the year across all key demos

· The all-new original movie was the #1 most-watched entertainment cable program on Saturday among Households; Total Viewers; Women/Persons 18+, 25-54, 18-49 and 18-34
· Hallmark Channel was the #1 most-watched entertainment cable network in Weekend Total Day among Households; Women/Persons 18+; Total Viewers; Women 25-54 and 18-49

· #1 in Weekend Primetime among Women 18+ and 18-34
· The network was #1 most-watched of the Week in Total Day and Primetime among Households; Women/Persons 18+; Total Viewers; Women 25-54, 18-49 and 18-34
· Hallmark Channel was crowned the #1 most-watched entertainment cable network in Thanksgiving week for 12 straight years among Women 18+; 11th straight year among Women 25-54; 10th straight year among Households and Total Viewers; 9th straight year among Women 18-49
· The Merry Thanksgiving Weekend original holiday movie premieres delivered:

· Debbie Macomber's Joyful Mrs. Miracle was the #1 most-watched entertainment cable program on Thursday among Households; Total Viewers; and Women/Persons 18+

· Deck the Walls was the #1 most-watched entertainment cable program on Friday among Households; Total Viewers; Women/Persons 18+; Women 25-54, 18-49 and 18-34

· The Christmas Quest was the #3 most-watched entertainment cable on Sunday among Women 18+

· A '90s Christmas, Believe in Christmas, and The Finnish Line also helped Hallmark Channel's Merry Thanksgiving Weekend reach 8.4 million unduplicated viewers
· Hallmark Channel's Countdown to Christmas has now reached over 25 million unduplicated viewers

*Source: Nielsen L+SD Program-based data, Nielsen Panel + Big Data; 11/25/24-12/1/24; Strict Daypart-Span; Ranks exclude News & Sports; Unduplicated P2+ Network audience Reach from 10/18-12/1/24, 7 Premiere audience reach from 11/28-12/1/24, 6 min qualifier, Panel only.

ABOUT HALLMARK CHANNEL

Hallmark Channel is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.