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[01/21/25 - 08:54 AM]
NBC Sports Delivers Its Fourth-Largest NFL Divisional Playoff Audience on Record as Rams-Eagles Averages 37.8 Million Viewers on NBC & Peacock
The audience for Rams-Eagles peaked with an average of 47.5 million viewers from 6:00-6:11 p.m. ET.
[via press release from NBC Sports]

NBC SPORTS DELIVERS ITS FOURTH-LARGEST NFL DIVISIONAL PLAYOFF AUDIENCE ON RECORD AS RAMS-EAGLES AVERAGES 37.8 MILLION VIEWERS ON NBC & PEACOCK

Viewership Peaks at 47.5 Million for Game's Exciting Conclusion

Rams-Eagles Ranks No. 4 Among NBC Sports' 33 NFL Divisional Playoff Games since 1988 (People Meter)

STAMFORD, Conn. - January 21, 2025 - Sunday's Los Angeles Rams-Philadelphia Eagles down-to-the-wire matchup in the snow delivered NBC Sports' fourth-largest NFL Divisional Playoff audience on record, with an average of 37.8 million viewers across NBC, Peacock, NBC Sports Digital platforms and NFL Digital platforms, based on live plus same day custom fast nationals from Nielsen and digital data from Adobe Analytics.

Led by Saquon Barkley, who rushed for 205 yards and two touchdowns, the Eagles won 28-22, but not before stopping the Rams on fourth down deep in Philadelphia territory in the final minute of the fourth quarter. The audience for Rams-Eagles peaked at that key point in the game, with an average of 47.5 million viewers from 6:00-6:11 p.m. ET.

Rams-Eagles (37.8 million viewers) is NBC Sports' fourth-most watched NFL Divisional Playoff since Nielsen's institution of the People Meter in 1988 - covering a total of 33 games.

NBC Sports' five most-watched NFL Divisional Playoff games (since 1988)

Earlier this month, NBC Sports wrapped up its 19th season of Sunday Night Football, which topped all primetime television series in the fall and is once again pacing to finish as primetime's #1 show in all key metrics for an unprecedented 14th consecutive year. SNF averaged 21.6 million viewers for the 2024 season - the show's best viewership since 2015 - according to official national live plus same day data released by Nielsen, and digital data from Adobe Analytics.

Official NFL Divisional Playoff viewership will be available on Wednesday.

--SUNDAY NIGHT FOOTBALL -





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