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[02/19/25 - 07:01 AM]
OWN: Oprah Winfrey Network Ratings Increase in 2024 Driven by Growth in Key Series Among African American Women 25-54
Four returning shows saw season-over-season ratings growth with Women 25-54 from prior seasons: "Ready to Love" Season 9 (+8%), "Belle Collective" Season 4 (+8%), "Belle Collective" Season 5 (+36%), and "Love & Marriage Detroit" Season 3 (+4%).
[via press release from OWN]

OWN: OPRAH WINFREY NETWORK RATINGS INCREASE IN 2024 DRIVEN BY GROWTH IN KEY SERIES AMONG AFRICAN AMERICAN WOMEN 25-54

(Los Angeles, Calif.) - In 2024, OWN's prime premiere ratings grew by 3% among Women 25-54 and 6% among African American Women 25-54. A premiere destination for authentic programming and the entertaining exploration of Black relationships, all key OWN series grew in ratings among African American Women 25-54. Four returning shows also saw season-over-season ratings growth with Women 25-54 from prior seasons: Ready to Love Season 9 (+8%), Belle Collective Season 4 (+8%), Belle Collective Season 5 (+36%), and Love & Marriage Detroit Season 3 (+4%).

"We are incredibly proud of the growth and success we've seen, particularly among African American women. This achievement underscores our ability to provide our audience with lean-in programming where they see themselves and demonstrates the power of our brand," said Tina Perry, President of OWN.

OWN is currently celebrating the 10th milestone season of its hit dating show, Ready to Love. This dating show has consistently been the #1 cable program in its time slot among Black Women aged 25-54 for several years. Hosted by comedian Tommy Miles, the series brings together singles looking for genuine connections, and is executively produced by renowned television producer, Will Packer. Ready to Love airs every Friday at 8/7c on OWN.

Source: Nielsen, Live+3. Includes only prime premieres, returning series with 3+ telecasts in 2023 (12/26/22-12/31/23) and 2024 (01/01/24-12/29/24).

About OWN: Oprah Winfrey Network

OWN: Oprah Winfrey Network is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey's heart and creative instincts inform the brand and the magnetism of the channel. OWN is a leading destination among today's most innovative storytellers. OWN connects with its audience wherever they are, inspiring conversation among a global community of like-minded viewers on social media and beyond. Launched on January 1, 2011, OWN is a joint venture between Harpo, Inc. and Warner Bros. Discovery. The venture also includes the award-winning digital platform Oprah.com. Access OWN anytime on Max, discovery+, WatchOWN.tv or across mobile devices and connected TVs.





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· BELLE COLLECTIVE (OWN)
· LOVE & MARRIAGE: DETROIT (OWN)
· READY TO LOVE (OWN)




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