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[03/17/25 - 11:08 AM]
"The Way Home" Finishes Thrilling Third Season as #1 Most-Watched Program on Entertainment Cable Among Women 25-54
The riveting finale was the #1 most-watched program on Friday with Women 18+, leaving viewers eager to dive back into the time-traveling pond filled with rich family history and spellbinding mystery.
[via press release from Hallmark Media]

"THE WAY HOME" FINISHES THRILLING THIRD SEASON AS #1 MOST-WATCHED PROGRAM ON ENTERTAINMENT CABLE AMONG WOMEN 25-54

Time-Traveling Family Drama Lifts Hallmark Channel to #1 Most-Watched Entertainment Cable Network on Weekends with Key Demographics

March 17, 2025, NEW YORK - The Way Home continues finding new ways to enthrall viewers in its third season with fateful encounters, jaw-dropping revelations, and tear-jerking love stories. Hallmark Channel's critically acclaimed original series finished Season Three as the #1 most-watched original series on entertainment cable among Women 25-54, repeats included.

The multigenerational family drama remains a Hallmark mainstay, elevating the network to be #1 most-watched in Weekend Total Day and Primetime among key demos during its ten-episode run. The riveting finale was the #1 most-watched program on Friday with Women 18+, leaving viewers eager to dive back into the time-traveling pond filled with rich family history and spellbinding mystery.

The Landry family's time-traveling journey is set to continue with Season Four in 2026.

Entertainment cable highlights include (L+3):

· The Way Home Season Three was #1 most-watched original program overall, repeats included, with Women 25-54; #3 with Households; Women 18+ and 18-49

· Hallmark Channel crowned the #1 most-watched network in Weekend Total Day among Households; Women 18+; Persons 18+; Total Viewers

· The network ranked #1 most-watched in Weekend Primetime among Households, Women 18+; Persons 18; Total Viewers

· The finale of The Way Home Season Three was the #1 most-watched program on Friday among Women 18+; #2 with Households; Persons 18+; Total Viewers; Women 25-54 and 18-49

· The Way Home Season Three reached 4.2 million Unduplicated Total Viewers

Source: Nielsen L+3 Program based data; Big Data + Panel; S3 from 1/3/25-3/7/25; Strict Daypart-Span (Sa-Su 6a-6a/8p-11p, M-Su 6a-6a/8p-11p); All ranks Exclude News/Sports; Program ranks exclude programs with <2 Telecasts; Networks that share feeds are weight averaged to daypart based on dur.

L+3 Unduplicated Reach for 10 Premiere Episodes 3001-3010, P2+ audience, 6 min qualifier; Panel Only.

ABOUT HALLMARK CHANNEL

Hallmark Channel is Hallmark Media's flagship 24-hour cable television network. As the country's leading destination for quality, feel-good entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. The network's lineup of signature original content includes movies, primetime scripted series, and specials. Dedicated to helping viewers celebrate holidays, seasons, and life's special moments, Hallmark Channel is home to a host of annual programming events, including the highly successful Countdown to Christmas, which has become a pop culture phenomenon and a beloved holiday tradition for millions of viewers. Rounding out the network's slate are some of television's most classic comedies and series, including The Golden Girls, Frasier, and Reba.





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· WAY HOME, THE (HALLMARK)




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