"CHRISTMAS IN JULY" GIFTS HALLMARK CHANNEL #1 MOST-WATCHED ENTERTAINMENT CABLE NETWORK OF THE MONTH

July 30, 2025, NEW YORK - Hallmark Channel's beloved Christmas in July programming stunt delivered good tidings, as the network takes home the title of #1 most-watched entertainment cable network on Weekends throughout July among key demographics. Christmas in July's four original movie premieres ranked as the #1 most-watched entertainment cable programs on Saturdays throughout the event. What's more, the network's first-ever limited docuseries Christmas at Sea was the #2 most-watched entertainment cable program in its time period on Mondays among Women 18+.

Network highlights include (L+SD):

· #1 most-watched entertainment cable network on Weekends throughout July

o #1 in Weekend Prime among Households, Total Viewers, Women 18+, and Persons 18+

o #1 in Total Day among Households and Women 18+

· #1 most-watched entertainment network in Total Day among Households and Women 18+; #2 in Primetime with Households, Total Viewers, Women 18+, and Persons 18+ throughout the month

· Christmas in July's four all-new original movie premieres ranked as the #1 most-watched entertainment cable program every Saturday during the stunt

· Original limited docuseries Christmas at Sea was the #2 most-watched entertainment cable program in its time period on Mondays (8pm-9pm) among Women 18+

· Christmas in July reached 12.6 million unduplicated total viewers

*Source: Nielsen L+SD Program-based data, Nielsen Panel + Big Data; 6/30/25-7/27/25; Strict Daypart-Span; News and Sports excluded from all competitive ranks; Original Program ranks exclude Repeats and programs with <2 telecasts; Networks that share feeds are weight averaged to daypart based on duration. Unduplicated Reach - HALL Network from 6/30/25-7/27/25; and 4 Premieres from 6/30/25-7/27/25, P2+ audience, 6 min qualifier, Panel only.

ABOUT HALLMARK MEDIA

Owned and operated by Hallmark Cards, Inc., Hallmark Media is entertainment's leading destination for feel-good content. Hallmark Channel features an ambitious slate of new, original movies, scripted series, and the popular annual holiday franchise, Countdown to Christmas. Hallmark Mystery features a unique mix of movies and acquired series focused on the lighter side of the suspense and mystery genres, as well as its own seasonal programming event, Miracles of Christmas. Hallmark Family showcases timeless storytelling for the whole family centered around faith, love, and community. The company's subscription streaming service and membership program, Hallmark+ offers a distinctive blend of all new, exclusive original series and movies, next-day access to Hallmark Channel and Hallmark Mystery premieres, plus monthly discounts and rewards for shopping at Hallmark Gold Crown retail stores. For more information, please visit www.corporate.hallmarkmedia.com.