or


[09/09/25 - 02:26 PM]
NBC Sports Posts Largest Two-Game NFL Kickoff Weekend Audience in a Decade & Second Best All-Time, Averaging 26.5 Million Viewers Across NBC & Peacock
NBC's 2025 NFL Kickoff Weekend average viewership trailed only 2015, as Steelers-Patriots in NFL Kickoff '15 and Cowboys-Giants in the Sunday night opener averaged 27.2 million viewers.
[via press release from NBC Sports]

NBC SPORTS POSTS LARGEST TWO-GAME NFL KICKOFF WEEKEND AUDIENCE IN A DECADE & SECOND BEST ALL-TIME, AVERAGING 26.5 MILLION VIEWERS ACROSS NBC & PEACOCK

Thrilling Ravens-Bills Game is Most-Watched NBC Sunday Night Football Opener Since 2022

NFL Kickoff Weekend Games on NBC are Two Most-Watched Primetime Shows since Super Bowl LIX in February

Led by Peacock, Both NFL Kickoff Weekend Games set NBC Sports Streaming Milestones

STAMFORD, Conn. - September 9, 2025 - NBC Sports kicked off its milestone 20th season of Sunday Night Football - primetime's #1 show for an unprecedented 14 consecutive years - with a pair of memorable, down-to-the-wire thrillers decided by a combined five points.

The two games - Dallas Cowboys-Philadelphia Eagles in the NFL Kickoff Game and Baltimore Ravens-Buffalo Bills in the Sunday Night Football opener - averaged 26.5 million viewers across NBC and Peacock, marking NBC Sports' largest two-game NFL Kickoff Weekend audience since 2015 and the second-best opening in NBC SNF's two-decade history, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics.

NBC's 2025 NFL Kickoff Weekend average viewership trailed only 2015, as Steelers-Patriots in NFL Kickoff '15 and Cowboys-Giants in the Sunday night opener averaged 27.2 million viewers.

Led by Peacock, NBC Sports set a streaming record across the two NFL Kickoff Weekend games with an Average Minute Audience (AMA) of 4.0 million viewers. Both games also set individual streaming milestones (details below).

Additional NBC Sports' NFL Kickoff Weekend viewership notes:

· Buffalo's 41-40 victory over Baltimore, highlighted by the Bills scoring 16 points in the final four minutes to overcome a 15-point deficit, averaged a Total Audience Delivery (TAD) of 24.7 million viewers on NBC and Peacock- SNF's most-watched Sunday opener since 2022 (25.0 million for Buccaneers-Cowboys). Viewership peaked early in the first half at 28.2 million viewers from 9-9:15 p.m. ET.

· The NBC broadcasts of the Kickoff Weekend games rank as the two most-watched primetime shows since Super Bowl LIX in February on FOX, based on official Nielsen data.

· The Average Minute Audience (AMA) for Thursday night's Cowboys-Eagles livestream via Peacock, NBC Sports Digital platforms, and NFL Digital platforms, was 5.0 million viewers - the 2nd most simulstreamed NBC NFL game ever (most streamed regular-season game), topping three NBC Super Bowls (trailing only Super Bowl LVI in 2022) based on data from Adobe Analytics.

· Led by Peacock, Sunday night's Ravens-Bills livestream delivered an AMA of 3.0 million viewers - NBC Sports' most-streamed Sunday night NFL game on record.

--SUNDAY NIGHT FOOTBALL--





  [september 2025]  
S
M
T
W
T
F
S
 


· SUNDAY NIGHT FOOTBALL (NBC)




most recent ratings | view all posts
[08/19/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 10
"Reacher," "Sterling Point," "Off Campus," "The Traitors," and "Elle" led all original series worldwide.
[08/19/26 - 10:02 AM]
2026 Little League Baseball Region Tournaments Deliver Largest Audience Since 2009
The Metro Region Championship matchup between Darien, Conn., and Bayonne, N.J., on August 14 averaged 1.2 million viewers, making it the third most-watched Little League Baseball Region Tournament game ever.
[08/19/26 - 09:31 AM]
For Third Week in a Row, "Who Wants to Be a Millionaire" Is the No. 1 Primetime Entertainment Program Among Total Viewers
Scoring a new season high among Total Viewers (4.41 million), the August 12 episode earned the show's best performance in over a year.
[08/18/26 - 03:05 PM]
ESPN Delivers Its Most-Watched WNBA Game Ever!
The Atlanta Dream-Indiana Fever matchup averaged 2.6 million viewers on Sunday, August 16.
[08/18/26 - 03:04 PM]
FOX Saturday Baseball Sizzles with Most-Watched MLB Telecast of the Week on Any Network
3,083,000 viewers tuned-in to FOX for a three-game slate highlighted by the Brewers' 4-1 win over the Dodgers in most of the country.
[08/18/26 - 02:43 PM]
FOX IndyCar Celebrates Viewership Win at Markham
913,000 viewers watched Andretti Global racer Marcus Ericsson cap a late-race run through the field to score the win at Markham Sunday on FOX.
[08/18/26 - 12:01 PM]
Netflix Top 10: Week of August 10 - "My Life with the Walter Boys" Lassos No. 1 in This Week's Top 10
"Conversations with a Killer: The Charles Manson Tapes" launched in the No. 2 spot on the English TV list, gathering 4.9 million views.

[08/14/26 - 01:45 PM]
ABC News Is No. 1 on Sunday Morning and Friday Night
"20/20" saw year-to-year increases in all key target demos: Total Viewers, Adults 25-54 and Adults 18-49.
[08/13/26 - 03:39 PM]
ESPN Delivers Its Second Most-Watched WNBA Regular Season Game in 30 Years of Coverage!
The New York Liberty-Indiana Fever matchup averaged 2 million viewers on Tuesday, August 11.
[08/12/26 - 02:29 PM]
"Live with Kelly and Mark" Jumps to Best Audience in Three Months
"Live" has now ranked as the No. 1 talk show in syndication for 182 consecutive weeks (more than three years) across all key measures.
[08/12/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 3
"Sterling Point," "Ride or Die," "Off Campus," "Reacher," and "Elle" led all original series worldwide.
[08/11/26 - 02:45 PM]
FOX Saturday Baseball Delivers #1 MLB Telecast of the Week on Any Network
2,223,000 viewers tuned-in to a three-game slate that featured the White Sox's 6-3 victory over the Guardians in most of the country.
[08/11/26 - 02:43 PM]
ESPN Delivers Its 2nd Most-Watched WNBA Game Ever for the Second Consecutive Week!
The Indiana Fever-Chicago Sky matchup averaged 2.6 million viewers on ABC on Saturday, August 8.
[08/11/26 - 12:01 PM]
Netflix Top 10: Week of August 3 - "The Last House" Invites You to Stay at No. 1 in This Week's Top 10
"The Idaho Murders: College Nightmare" held the top spot on the English TV list with 10.6 million views.
[08/10/26 - 10:37 AM]
Discovery's Shark Week Delivers Best Ratings in Seven Years
Primetime telecasts averaged a 0.77 L3 rating among Adults 25-54, marking the largest year-over-year increase in 13 years and the first year of ratings growth since 2023.