or


[09/09/25 - 02:26 PM]
NBC Sports Posts Largest Two-Game NFL Kickoff Weekend Audience in a Decade & Second Best All-Time, Averaging 26.5 Million Viewers Across NBC & Peacock
NBC's 2025 NFL Kickoff Weekend average viewership trailed only 2015, as Steelers-Patriots in NFL Kickoff '15 and Cowboys-Giants in the Sunday night opener averaged 27.2 million viewers.
[via press release from NBC Sports]

NBC SPORTS POSTS LARGEST TWO-GAME NFL KICKOFF WEEKEND AUDIENCE IN A DECADE & SECOND BEST ALL-TIME, AVERAGING 26.5 MILLION VIEWERS ACROSS NBC & PEACOCK

Thrilling Ravens-Bills Game is Most-Watched NBC Sunday Night Football Opener Since 2022

NFL Kickoff Weekend Games on NBC are Two Most-Watched Primetime Shows since Super Bowl LIX in February

Led by Peacock, Both NFL Kickoff Weekend Games set NBC Sports Streaming Milestones

STAMFORD, Conn. - September 9, 2025 - NBC Sports kicked off its milestone 20th season of Sunday Night Football - primetime's #1 show for an unprecedented 14 consecutive years - with a pair of memorable, down-to-the-wire thrillers decided by a combined five points.

The two games - Dallas Cowboys-Philadelphia Eagles in the NFL Kickoff Game and Baltimore Ravens-Buffalo Bills in the Sunday Night Football opener - averaged 26.5 million viewers across NBC and Peacock, marking NBC Sports' largest two-game NFL Kickoff Weekend audience since 2015 and the second-best opening in NBC SNF's two-decade history, based on official Nielsen Big Data + Panel and digital data from Adobe Analytics.

NBC's 2025 NFL Kickoff Weekend average viewership trailed only 2015, as Steelers-Patriots in NFL Kickoff '15 and Cowboys-Giants in the Sunday night opener averaged 27.2 million viewers.

Led by Peacock, NBC Sports set a streaming record across the two NFL Kickoff Weekend games with an Average Minute Audience (AMA) of 4.0 million viewers. Both games also set individual streaming milestones (details below).

Additional NBC Sports' NFL Kickoff Weekend viewership notes:

· Buffalo's 41-40 victory over Baltimore, highlighted by the Bills scoring 16 points in the final four minutes to overcome a 15-point deficit, averaged a Total Audience Delivery (TAD) of 24.7 million viewers on NBC and Peacock- SNF's most-watched Sunday opener since 2022 (25.0 million for Buccaneers-Cowboys). Viewership peaked early in the first half at 28.2 million viewers from 9-9:15 p.m. ET.

· The NBC broadcasts of the Kickoff Weekend games rank as the two most-watched primetime shows since Super Bowl LIX in February on FOX, based on official Nielsen data.

· The Average Minute Audience (AMA) for Thursday night's Cowboys-Eagles livestream via Peacock, NBC Sports Digital platforms, and NFL Digital platforms, was 5.0 million viewers - the 2nd most simulstreamed NBC NFL game ever (most streamed regular-season game), topping three NBC Super Bowls (trailing only Super Bowl LVI in 2022) based on data from Adobe Analytics.

· Led by Peacock, Sunday night's Ravens-Bills livestream delivered an AMA of 3.0 million viewers - NBC Sports' most-streamed Sunday night NFL game on record.

--SUNDAY NIGHT FOOTBALL--





  [september 2025]  
S
M
T
W
T
F
S
 


· SUNDAY NIGHT FOOTBALL (NBC)




most recent ratings | view all posts
[10/22/26 - 04:01 PM]
ABC News Wins Across Friday Night, Sunday Morning and Late-Night
"20/20: The Suitcase Murders" ranked as Friday's No. 1 newsmagazine in Total Viewers, Adults 25-54, and Adults 18-49.
[10/22/26 - 04:00 PM]
CBS Dominates Its Premiere Week in Seven-Day Multiplatform Viewership, Up +14% from Last Year, with Six Series Topping 10 Million Viewers
Among its broadcast competition, CBS claimed eight of the top 10 series.
[10/22/26 - 02:50 PM]
NBC Sports Delivers Most-Watched NBA Tip-Off Primetime Game Ever with 76ers-Knicks
Viewership peaked at 9.1 million - an NBA Tip-Off record - from 9:45-10:00 pm ET as the 76ers clinched the victory.
[10/22/26 - 02:00 PM]
"Dancing with the Stars" Waltzes to Season High During Heartfelt "Dedication Night" with 7.36 Million Total Viewers
The October 20 episode hit a season high with the show's best non-finale episode in six years.
[10/21/26 - 04:01 PM]
USA Sports' Coverage of Dream-Valkyries Game 2 Is Most-Watched WNBA Finals Game 2 Ever on Cable
Monday night's coverage averaged 1.33 million viewers across USA Sports' linear platforms (USA Network, CNBC and E!).
[10/21/26 - 03:15 PM]
It's Back to School at "Abbott Elementary" as Show Returns with Over 6 Million Total Viewers
The premiere episode scored the show's best streaming performance since Season 4, based on views over seven days on Hulu and Hulu on Disney+.
[10/21/26 - 02:31 PM]
Commanders-49ers on "Monday Night Football" Delivers 17.9 Million Viewers
Six weeks into ESPN's Super Bowl LXI season, "Monday Night Football" is up 23% compared to the same point in 2025, averaging 19 million viewers.
[10/21/26 - 11:01 AM]
Top 10 Most-Watched Prime Original Films & Series for the Week of October 12
"Carrie," "Neagley," "Reacher," "Off Campus," and "Sterling Point" led all original series worldwide.
[10/21/26 - 06:39 AM]
NFL Network's London Slate Culminates with 6.4M Viewers for Jaguars-Texans
Season to date, through three games in London, NFL Network is averaging 6.9M viewers, up 15% vs. the network's six-game International Series average last season.
[10/21/26 - 06:30 AM]
NBC and Peacock Deliver Most-Watched WNBA Finals Game 1 Ever
Led by Gabby Williams' 26 points, Golden State's 68-64 win over Atlanta peaked at 3.0 million viewers for the game's exciting conclusion from 5:45 - 5:55 p.m. ET.

[10/20/26 - 03:19 PM]
"College GameDay Built by The Home Depot" Delivers Its Third Most-Watched Regular-Season Episode Ever from BYU
ESPN networks had 3 of the top 4 games this week, the second most-watched regular season Saturday on record (based on minutes).
[10/20/26 - 03:08 PM]
Ohio State's Win Over Indiana Scores Most-Watched College Football Game of the Week
Viewership peaked at 14,269,000 viewers from 3:30-3:45 PM ET on FOX.
[10/20/26 - 12:54 PM]
"Lioness" Roars to Record-Breaking Season Three
Viewership climbed every week of the eight-episode season, culminating in a series-record finale, which drew 9.7 million viewers in its first seven days, the largest audience for any episode in the show's history.
[10/20/26 - 12:01 PM]
Netflix Top 10: Week of October 12 - Get the Ransom Ready: "Animals" Takes the No. 1 Spot for a Second Week
"Below" stayed at the top of the English TV list with 21.2 million views - the highest viewership in a single week for a Canadian original title.
[10/19/26 - 10:19 AM]
2026 NLCS on FOX & FS1 Pulls in Best Average Viewership for an LCS on Any Network Since 2015
On FS1, Game 4 averaged 6,135,000 viewers.