DESCRIPTION: (from National Geographic Channel's press release, July 2013) Zach Ness builds one-of-a-kind dream machines. The grandson of custom motorcycle legend Arlen Ness, he was born into chopper royalty and now carries the torch of the family empire. Even though bikes are in his blood, Ness is out to distinguish himself as a customizing genius in his own right. National Geographic Channel (NGC) and Pilgrim Studios - producers of NGC's hit series Wicked Tuna - head out on the highway with Ness and his crew in the new series Let It Ride, premiering Wednesday, August 14, at 9:00 p.m. ET/PT. Ness and his crew are driven to build the best. They're on a mission to break new ground in the custom motorcycle world. Sparks will fly, wrenches will turn, bets will be won and lost, and pranks will be dropped on the poor and unsuspecting. But most of all, Ness and the guys will create amazing works of art that roll and perform.