or


[07/16/08 - 01:15 PM]
Rock Legend Gene Simmons Passes Judgment on "Jingles," a New Reality Competition Series Currently in Production for CBS
Plus: Kimberly Caldwell will host the series, due later this year.

[via press release from CBS]

ROCK LEGEND GENE SIMMONS PASSES JUDGMENT ON "JINGLES," A NEW REALITY COMPETITION SERIES CURRENTLY IN PRODUCTION FOR CBS

Linda Kaplan Thaler and Julie Roehm To Form Simmons's Advisory Board

Kimberly Caldwell To Host

The irrepressible Gene Simmons - rocker, reality TV star, marketing demagogue and teacher - has been tapped to judge JINGLES, the new competition reality series seeking the next great jingle composer. The show, from executive producer Mark Burnett, is currently in production and will premiere later this year on the CBS Television Network.

Simmons will be joined on JINGLES by his advisory panel, advertising and marketing gurus Linda Kaplan Thaler and Julie Roehm. These opinionated, high-power executives will share their real world expertise and deliver candid commentaries on the performances. It is Simmons, however, who will ultimately determine whether the contestants will be eliminated. Former "American Idol" contestant and TV Guide Network correspondent Kimberly Caldwell will serve as the show's host.

Each week on JINGLES, contestants will be challenged to write and perform jingles about anything and everything - from a food, toy, health or beauty aid, to a team fight song, TV show theme or an update to a classic jingle. To survive, they will have to convince Simmons and his panel that they have the musical skills, lyrical talent and sheer wit to move on to the next round. The winner will walk away with a Grand Prize of $100,000 and an advertising contract.

After co-founding rock band KISS 35 years ago, Gene Simmons parlayed the band's musical success into a lucrative licensing and merchandising empire. KISS currently has over 2,500 licenses, including a KISS coffeehouse, a digital camera and comic book line. Simmons then capitalized on his own persona, launching his own marketing company, Simmons Abramson Marketing. He has branded his own image to promote everything from records and books to energy drinks and clothing. There is even a Gene Simmons U.S. postage stamp.

An award-winning composer with a master's degree in music, Linda Kaplan Thaler cemented her place in pop culture history by writing one of the world's best known jingles: "I don't want to grow up, I'm a Toys R Us kid." Today, she is founder, CEO and Chief Executive Officer of The Kaplan Thaler Group, the billion dollar advertising agency behind the famous "Aflac Duck" campaign. The agency's blue-chip client roster includes Procter & Gamble's Dawn and Swiffer brands, Continental Airlines, Kodak, Kraft Foods, Lunesta, Outback Steakhouse, Pfizer, Trojan and U.S. Bank.

Former senior vice president of marketing and communications for Wal-Mart, Julie Roehm is renowned for her bold and innovative marketing strategies. She has held senior positions for some of the world's largest corporations, including DaimlerChrysler and Ford Motor Company. Roehm was responsible for the tagline "That thing got a Hemi?" which became so popular that it spawned bumper stickers and was even referenced in a The New York Times comic. She also developed Dodge's ubiquitous motto, "Grab life by the horns." Roehm is the founder of her own agency, Backslash Meta, LLC.

Kimberly Caldwell became an instant viewer favorite as a contestant on the second season of "American Idol," placing among the top finalists. She has since become a regular correspondent for TV Guide Network. Caldwell is currently writing and recording songs for her debut album and recently made her acting debut in the feature film "Wrong Turn 2."

JINGLES is produced by Mark Burnett Productions. Mark Burnett and Mike Nichols serve as executive producers.





  [may 2015]  
S
M
T
W
T
F
S
     


· AMERICAN IDOL (FOX)
· JINGLES (CBS)









[05/27/15 - 01:53 PM]
TV One's Returing Series Lexus "Verses and Flow" Announces Season 5 Performers
Filmed over four, star-studded nights in Los Angeles filled with performances by internationally renowned recording and leading spoken word artists.

[05/27/15 - 01:52 PM]
Turner Networks Sweep the Live + 7 Charts for the Week of May 4
Turner further spins the numbers for the week of May 4-10.

[05/27/15 - 01:00 PM]
Matt Millen Returns Home to FOX Sports
Millen returns to the FOX Sports family of networks as the lead game analyst for the Big Ten Network, working alongside play-by-play announcer Kevin Kugler.

[05/27/15 - 10:59 AM]
Revised: New Hallmark Channel Original Movie World Premiere Dates For "June Weddings"
Now look for "Perfect Match" on Saturday, June 20; "A Country Wedding" on Sunday, June 21; and "Love, Again" on Saturday, June 27.

[05/27/15 - 10:11 AM]
From Bulls to Burgers and the "Men in Blazers" Esquire Network Announces Sizzling Summer Line-Up
Newcomers include "The Agent" on Tuesday, July 21 and "The Next Great Burger" on Wednesday, July 22.

[05/27/15 - 10:07 AM]
Spike TV Inks Season Seven of "Ink Master" And Creates Spin-Off Series "Ink Master: Redemption"
The network will launch the newest installment of "Ink Master" - season six - on Tuesday, June 23 at 10:00/9:00c.

[05/27/15 - 10:03 AM]
Destination America Brings More Action to the Ring Acquiring the Rights to Ring of Honor's Weekly Television Programming
The series will air Wednesdays at 8:00/7:00c, leading into "Impact Wrestling" at 9:00/8:00c, beginning June 3.

[05/27/15 - 10:00 AM]
TV One's Black Music Month Kicks Off with a New Season of "Unsung" Premiering Wednesday, June 3 at 8PM/ET
In a special episode, "Unsung Revisited," viewers will receive an update on artists, including Full Force, Zapp & Roger, Sylvester, and Miki Howard, who following their features on the series, have experienced profound changes to their lives and legacy.

[05/27/15 - 08:58 AM]
"Talent" and "I Can Do That" Are #1-2 Shows of the Night on the Big 4 Networks in Every Key Demo
NBC spins the numbers for Tuesday, May 26.

[05/27/15 - 08:34 AM]
Tuesday's Broadcast Ratings: "America's Got Talent" Returns on Top for NBC
The Peacock leads the night in both total viewers and adults 18-49.

[05/27/15 - 08:33 AM]
Smithsonian Channel(TM) Examines the Real Stories Behind Visionary Innovators and Their World-Changing Ideas - "My Million Dollar Invention"
The eight-part series launches Sunday, June 14 at 8:00/7:00c on the network.

[05/27/15 - 08:33 AM]
ABC's "500 Questions" Earns Its 2nd-Best Adult 18-49 Rating
ABC spins the numbers for Tuesday, May 26.

[05/27/15 - 08:28 AM]
John Michael Higgins and Paula Marshall to Guest Star in ABC Family's Peabody Award-Winning Series "Switched at Birth"
They're set as the parents of Daphne's boyfriend, Mingo.

[05/27/15 - 08:26 AM]
Comedy Central's New Historical and Satirical Series "Another Period" Premieres June 23 at 10:30 p.m. ET/PT
Natasha Leggero and Riki Lindhome co-star in the newcomer, which they also co-created.

[05/27/15 - 07:31 AM]
Discovery Family Channel Brings Audiences Back to the Kalahari Desert with a Decidely "Downton" Twist in Two 90 Minute Specials, "Meerkat Manor: The Monarchy Begins" and "Meerkat Manor: The Monarchy Under Attack"
The specials feature entirely new narration inspired by ITV (UK) and PBS' smash-hit British period drama, packaged with reversioned footage from the series' first two seasons.