[09/14/04 - 12:00 AM]
TNT Races to #1 in Prime with Adults 25-54, Persons 2+ and Households

[via press release from TNT]

TNT Races to #1 in Prime with Adults 25-54, Persons 2+ and Households

TNT�s Coverage of Chevy Rock �n� Roll NASCAR Nextel Cup Race Beats U.S. Open and College Football among Key Adult Demos, Shows Double-Digit Growth over Last Year�s Race

TNT put the pedal to the metal and scored a prime time victory for the week among adults 25-54, persons 2+ and households, according to data from Nielsen Media Research. Leading the charge for the network was the Saturday, Sept. 11, coverage of the Chevy Rock �n� Roll NASCAR Nextel Cup Race, which demonstrated double-digit growth over last year�s telecast. TNT also claimed the week�s top movie among key adult demos with its Sunday, Sept. 12, telecast of The Patriot.

For the year to date, TNT ranks as ad-supported cable�s #1 network among adults 18-49, adults 25-54, persons 2+ and households in prime time, as well as among adults 18-49 and adults 25-54 in total day. TNT is also showing solid growth across the board when compared to same period last year.

TNT ratings highlights for the week:

� In prime time, TNT ranked as ad-supported cable�s #1 network among adults 25-54 (1,650,000) for the third consecutive week, as well as among persons 2+ (3,124,000) and households (2,306,000).

� TNT�s telecast of the Chevy Rock �n� Roll NASCAR Nextel Cup race beat all other cable programming for the day, as well as all Saturday prime time programming on the broadcast networks, among men 18-49 (1,834,000) and men 25-54 (2,226,000). It also beat all cable programming for the day and all Saturday prime time programming on ABC, NBC and FOX among adults 18-49 and 25-54.

� TNT's coverage of the Chevy Rock 'n' Roll race also beat such high-profile sports offerings as the U.S. Open coverage on CBS and college football on ABC, NBC and ESPN among adults 18-49, adults 25-54, men 18-49 and men 25-54.

� The Chevy Rock �n� Roll race showed double-digit growth vs. the same race last year among adults 25-54 (+16 percent), men 25-54 (+12 percent), persons 2+ (+15 percent) and households (+15 percent). In addition, the race showed 6-percent growth among adults 18-49.

� TNT�s telecast of The Patriot, starring Mel Gibson and Heath Ledger, ranked as ad-supported cable�s #1 movie for the week among adults 18-49 (1,614,000) and adults 25-54 (1,656,000).

For the quarter to date, ad-supported cable is tracking a 57.1 household share an all-time high for any quarter and an increase of 3 percent vs. the same period last year and well ahead of the seven broadcast networks� 36.3 household share, down 1 percent vs. last year.

For the year to date, the combined broadcast network household share is at an all time low 42.1, down 2 percent vs. the same measurement period in 2003, while ad-supported cable is posting an all-time high 53.1 household share, up 4 percent vs. the same measurement period last year.

Turner Network Television (TNT), television�s destination for drama and one of cable�s top-rated networks, offers award-caliber original films, such as the Johnson & Johnson Spotlight Presentation The Wool Cap and the adventure drama The Librarian; highly anticipated original series, including the Steven Spielberg 12-hour series, Into the West; powerful one-hour dramas, such as Law & Order, ER, NYPD Blue, Charmed, Judging Amy and Angel, with Without a Trace joining in Fall 2004; broadcast premiere movies; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

Ratings data based on Total U.S. Household Ratings/Delivery.
Weekly ratings period: 9/6/04-9/12/04.

Source: Turner Research from Nielsen Media Research data. Prime time is M-Su 8-11pm. Total Day reflects total programming hours for each network as reported by Nielsen (excludes Sunday 3A-6A, data not yet available). The following networks do not program the entire M-Su 6a-6a daypart: A&E, ABC Fam, Bio, CMDY, CNBC, Court TV, Discovery, ENT, FX, FOOD, GAME, HIST, HGTV, Lifetime, NAN, NGC, NICK, OXY, HALL, TLC,TSOU, WE, WGN and SPIKE. All ratings based on Total U.S. Television Universe of 108,400,000 homes. Movie rankings include all ad-supported program telecasts coded as feature films in Nielsen Media Research systems.

  [september 2004]  

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