or


[09/14/04 - 12:00 AM]
TNT Races to #1 in Prime with Adults 25-54, Persons 2+ and Households

[via press release from TNT]

TNT Races to #1 in Prime with Adults 25-54, Persons 2+ and Households

TNT�s Coverage of Chevy Rock �n� Roll NASCAR Nextel Cup Race Beats U.S. Open and College Football among Key Adult Demos, Shows Double-Digit Growth over Last Year�s Race

TNT put the pedal to the metal and scored a prime time victory for the week among adults 25-54, persons 2+ and households, according to data from Nielsen Media Research. Leading the charge for the network was the Saturday, Sept. 11, coverage of the Chevy Rock �n� Roll NASCAR Nextel Cup Race, which demonstrated double-digit growth over last year�s telecast. TNT also claimed the week�s top movie among key adult demos with its Sunday, Sept. 12, telecast of The Patriot.

For the year to date, TNT ranks as ad-supported cable�s #1 network among adults 18-49, adults 25-54, persons 2+ and households in prime time, as well as among adults 18-49 and adults 25-54 in total day. TNT is also showing solid growth across the board when compared to same period last year.

TNT ratings highlights for the week:

� In prime time, TNT ranked as ad-supported cable�s #1 network among adults 25-54 (1,650,000) for the third consecutive week, as well as among persons 2+ (3,124,000) and households (2,306,000).

� TNT�s telecast of the Chevy Rock �n� Roll NASCAR Nextel Cup race beat all other cable programming for the day, as well as all Saturday prime time programming on the broadcast networks, among men 18-49 (1,834,000) and men 25-54 (2,226,000). It also beat all cable programming for the day and all Saturday prime time programming on ABC, NBC and FOX among adults 18-49 and 25-54.

� TNT's coverage of the Chevy Rock 'n' Roll race also beat such high-profile sports offerings as the U.S. Open coverage on CBS and college football on ABC, NBC and ESPN among adults 18-49, adults 25-54, men 18-49 and men 25-54.

� The Chevy Rock �n� Roll race showed double-digit growth vs. the same race last year among adults 25-54 (+16 percent), men 25-54 (+12 percent), persons 2+ (+15 percent) and households (+15 percent). In addition, the race showed 6-percent growth among adults 18-49.

� TNT�s telecast of The Patriot, starring Mel Gibson and Heath Ledger, ranked as ad-supported cable�s #1 movie for the week among adults 18-49 (1,614,000) and adults 25-54 (1,656,000).

For the quarter to date, ad-supported cable is tracking a 57.1 household share an all-time high for any quarter and an increase of 3 percent vs. the same period last year and well ahead of the seven broadcast networks� 36.3 household share, down 1 percent vs. last year.

For the year to date, the combined broadcast network household share is at an all time low 42.1, down 2 percent vs. the same measurement period in 2003, while ad-supported cable is posting an all-time high 53.1 household share, up 4 percent vs. the same measurement period last year.

Turner Network Television (TNT), television�s destination for drama and one of cable�s top-rated networks, offers award-caliber original films, such as the Johnson & Johnson Spotlight Presentation The Wool Cap and the adventure drama The Librarian; highly anticipated original series, including the Steven Spielberg 12-hour series, Into the West; powerful one-hour dramas, such as Law & Order, ER, NYPD Blue, Charmed, Judging Amy and Angel, with Without a Trace joining in Fall 2004; broadcast premiere movies; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

Ratings data based on Total U.S. Household Ratings/Delivery.
Weekly ratings period: 9/6/04-9/12/04.

Source: Turner Research from Nielsen Media Research data. Prime time is M-Su 8-11pm. Total Day reflects total programming hours for each network as reported by Nielsen (excludes Sunday 3A-6A, data not yet available). The following networks do not program the entire M-Su 6a-6a daypart: A&E, ABC Fam, Bio, CMDY, CNBC, Court TV, Discovery, ENT, FX, FOOD, GAME, HIST, HGTV, Lifetime, NAN, NGC, NICK, OXY, HALL, TLC,TSOU, WE, WGN and SPIKE. All ratings based on Total U.S. Television Universe of 108,400,000 homes. Movie rankings include all ad-supported program telecasts coded as feature films in Nielsen Media Research systems.





  [september 2004]  
S
M
T
W
T
F
S
   


· ANGEL (WB)
· CHARMED (WB)
· ER (NBC)
· INTO THE WEST (TNT)
· JUDGING AMY (CBS)
· LAW & ORDER (NBC)
· LIBRARIAN, THE: QUEST FOR THE SPEAR (TNT)
· NYPD BLUE (ABC)
· WITHOUT A TRACE (CBS)
· WOOL CAP, THE (TNT)





[08/27/15 - 05:10 PM]
FOX Gives Midseason Drama "The Frankenstein Code" New Title of "Lookinglass"
The Rob Kazinsky-led drama is due in 2016 on the network.

[08/27/15 - 03:47 PM]
Video: VH1's "Love & Hip Hop: Hollywood" Season 2 Super Trailer
Premiering on Monday, September 7, the new cast is willing to lay it all on the line, striving to leave a permanent mark on the music industry despite sacrifices they may be forced to make.

[08/27/15 - 02:37 PM]
FXX to Air Special Mini-Marathon of "Archer's" Greatest Loves
Sterling Archer is reflecting on some of his greatest loves from the past with a special mini-marathon airing Saturday, September 26 from 10 PM - 1 AM ET/PT.

[08/27/15 - 01:54 PM]
"Compared to What: The Improbable Journey of Barney Frank" Set to Premiere on Friday, October 23rd on Showtime(R)
The film is an intimate, rollicking and entertaining look behind-the-scenes at the public and private life of one of America's greatest and, at times, controversial legislators.

[08/27/15 - 01:36 PM]
TLC Heads Back for a Second Push of "Labor Games"
The season premieres Tuesday, September 15 at 8:00/7:00c with two back-to-back episodes.

[08/27/15 - 01:08 PM]
TV One's "Welcome to the Family" Reunites Half & Half Co-Stars Valarie Pettiford and Telma Hopkins
The film centers on Stella, an internet producer (Kali Hawk), who has to learn how to balance her personal and professional lives.

[08/27/15 - 12:48 PM]
"Celebrity Name Game" Rolls Out the Red Carpet More Celebrity Guests, More Comedy, More Fun Than Ever!
Hosted by funnyman Craig Ferguson and executive produced by Courteney Cox and David Arquette, the syndicated, half-hour weekday strip premieres Monday, September 21.

[08/27/15 - 11:43 AM]
Treasure Hunters Dig Deep Into American History to Search for Vanished Fortune on the Series Premiere of "Rebel Gold" Airing Tuesday, Sept 15 on Discovery
The project is an all-new series that follows an experienced group treasure hunters as they join forces to retrace Jefferson Davis' trail and search for clues that could lead them to the legendary treasure.

[08/27/15 - 11:30 AM]
Betty White to Guest-Star on FOX Drama "Bones"
She'll play an accomplished, sharp as a tack, absolutely fabulous squintern who is brought in to assist in a murder linked to fantasy football - which just happens to be one of her many areas of expertise.

[08/27/15 - 11:21 AM]
Animal Planet's "Tanked" Delivers Marvelous Masterpieces to Megastars, MVPs, Magicians and Musicians
Look for the first of 10 new episodes on Friday, September 18 at 10:00/9:00c.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 11:01 AM]
TBS Orders Two More Seasons of "American Dad!"
In November, the network announced a 22-episode order for season 11, which is set to air on TBS and Adult Swim in early 2016.

[08/27/15 - 10:50 AM]
Video: Showtime(R) Releases the Official Trailer for the Emmy(R) Nominated Outstanding Drama Series "Homeland"
Season five will pick up two years after Carrie Mathison's (Claire Danes) ill-fated tenure as Islamabad station chief.

[08/27/15 - 10:50 AM]
All-New Dance Docuseries "Step It Up" Premieres September 25 on Lifetime
Traci Young-Byron, a former Miami Heat Dancer and longtime team captain, is the owner of the elite dance company, the Young Contemporary Dance Theatre (YCDT).

[08/27/15 - 10:26 AM]
A&E and LMN to Premiere Two New Documentaries Chronicling the Troubling Persona of O.J. Simpson and the Criminal and Civil Trials Against Him
A&E will premiere the two-hour special "O.J. Speaks: The Hidden Tapes" on Thursday, October 1 at 9:00/8:00c.