or


[11/09/04 - 12:00 AM]
3-D Hand-Crafted Likenesses of CBS Stars Enter the 'Animagic' World of the Most Famous Reindeer in CBS's First-Ever Animated On-Air Promotional Campaign Celebrating the Holidays and the 40th Anniversary of the Classic Special 'Rudolph the Red-Nosed Reindeer'

[via press release from CBS]

3-D HAND-CRAFTED LIKENESSES OF CBS STARS ENTER THE �ANIMAGIC� WORLD OF THE MOST FAMOUS REINDEER IN CBS�S FIRST-EVER ANIMATED ON-AIR PROMOTIONAL CAMPAIGN CELEBRATING THE HOLIDAYS AND THE 40TH ANNIVERSARY OF THE CLASSIC SPECIAL �RUDOLPH THE RED-NOSED REINDEER�

�Animagic� Holiday On-Air Promos to Feature Rudolph, Sam the Snowman And the Abominable Snowmonster, Joined by 3-D Caricatures of CBS Stars Marg Helgenberger, Kevin James, David Letterman, William Petersen, Jeff Probst, Doris Roberts, Ray Romano and Charlie Sheen -- And CBS Sports Announcers Greg Gumbel and Phil Simms

CBS to also Mark 40th Anniversary of Holiday Classic with Customized Affiliate On-Air Promotional Spots and a �CBS Eye on American� Video On the �Making Of� these Distinctive Stop-Motion Rudolph Promos

CBS announces its first-ever animated on-air promotional campaign that will feature 3-D caricatures of current Network personalities along with Rudolph and friends to celebrate the holidays and the 40th anniversary of the classic longest-running holiday special, RUDOLPH THE RED-NOSED REINDEER, which will be broadcast Wednesday, Dec. 1 (8:00-9:00 PM, ET/PT) on the CBS Television Network.

Rudolph, Sam the Snowman and the Abominable Snowmonster will be joined in their �Animagic� world by similarly hand-crafted likenesses of CBS stars Marg Helgenberger, Kevin James, David Letterman, William Petersen, Jeff Probst, Doris Roberts, Ray Romano and Charlie Sheen and CBS Sports announcers Greg Gumbel and Phil Simms for holiday promotional spots on the Network and customized spots for CBS affiliates.

The unique Rankin and Bass-inspired campaign, to launch in late November, will also include a two minute, behind-the-scenes making of the unique, elaborate stop-motion Rudolph spots on American Airlines� in-flight broadcast, CBS Eye on American.

�What a great way to involve the CBS family in a special holiday celebration than to tie into this classic animation style for a first-of-its kind promotion. Now, America�s Most Watched Network reaches as far as the North Pole in its quest to bring viewers some holiday cheer!,� said George Schweitzer, Executive Vice President, CBS Marketing and Communications.

In the Network promos, after the ever-jubilant Sam the Snowman proclaims �This is going to be the best holiday ever, Rudolph,� the perplexed Rudolph asks: �Yeah, but where�d you find those new elves?� The �elves� are, in fact, the �CBS stars� who are helping at the North Pole-based �CBS Holiday Workshop� -- along with the reformed, benevolent Abominable Snowmonster -- before jumping aboard Santa�s sleigh.

CBS affiliates will have the opportunity to broadcast customized versions of the holiday promotional spots -- and a modified version to promote their local toy/charity drives.

The 8 to 10 inch tall sculpted wax models of the CBS personalities in the promotional spots were based on a series of sketches of each star. Costumers then fashioned appropriately styled fabric garments for each of the tiny figures. The retro stop-motion filming process to create the 30 second Network promo took weeks to complete. This project was supervised by Ileene Mittleman, Vice President, CBS Advertising and Creative Services, and Michael Pollack, Executive Director, CBS Advertising and Promotion

RUDOLPH THE RED-NOSED REINDEER was produced by "Animagic" pioneers Arthur Rankin Jr. and Jules Bass and directed by Larry Roemer. Romeo Muller wrote the television adaptation from a story by Robert L. May. It returns for its 40th anniversary broadcast Wednesday, Dec. 1 (8:00-9:00 PM, ET/PT) on the CBS Television Network. (Originally broadcast on CBS 12/8/72 after an eight year run on another network.)





  [november 2004]  
S
M
T
W
T
F
S
 


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[07/18/18 - 01:17 PM]
Showtime(R) Documentary Films to Premiere "Lynyrd Skynyrd: If I Leave Here Tomorrow" on Saturday, August 18 at 9 PM ET/PT
Directed by Stephen Kijak and featuring rare interviews and never-before-seen archival footage, the film takes viewers on a trip through the history, myth and legend of one of the most iconic American rock bands.

[07/18/18 - 11:32 AM]
"Fancy Nancy" Is Disney Junior's #1 Debut in Two Years with Girls 2-5
Disney Channel further spins the numbers for Friday, July 13.

[07/18/18 - 11:01 AM]
Emmy(R) Nominee Jillian Bell to Star in Showtime(R) Comedy "The Wrong Mans"
The action-comedy is about two ordinary office workers who have their menial existence turned upside-down by a chance phone call and a case of mistaken identity.

[07/18/18 - 11:00 AM]
Khalid to Perform Special Medley of Hit Songs at "Teen Choice 2018"
He is also nominated for Choice R&B/Hip-Hop Song, Choice Breakout Artist and Choice R&B/Hip-Hop Artist.

[07/18/18 - 10:01 AM]
Tony Winner Bruce Springsteen Coming to Netflix
"Springsteen on Broadway" will launch globally on Netflix on December 15, which is also the final night of Springsteen's completely sold out 236-show run at Jujamcyn's Walter Kerr Theatre on Broadway.

[07/18/18 - 09:13 AM]
Video: Trailer Debut - Rev Run's Scripted Netflix's Comedy - "All About the Washingtons"
The series is an autobiographical family sitcom that follows Joey Washington (Joey Simmons/Rev Run) and his wife Justine Washington (Justine Simmons), playing fictionalized versions of themselves raising a family of four kids.

[07/18/18 - 08:41 AM]
HGTV Orders 28 New Episodes of "My Lottery Dream Home" Starring David Bromstad
The next season is scheduled to hit the air on Friday, September 21 at 9:00/8:00c.

[07/18/18 - 08:30 AM]
Shudder Greenlights "Creepshow" TV Series with "The Walking Dead's" Greg Nicotero at the Helm
The new series, scheduled to debut on Shudder in 2019, will fulfill the promise of the original film's tagline "The Most Fun You'll Ever Have Being Scared."

[07/18/18 - 08:19 AM]
Tuesday's Broadcast Ratings: FOX, MLB All-Star Game Top Demos
The network ends NBC's summer-long streak for the night among adults 18-49.

[07/18/18 - 06:01 AM]
First Look at "Narcos: Mexico," Starring Michael Pena and Diego Luna
Shifting away from Colombia, "Narcos: Mexico" will explore the origins of the modern drug war by going back to its roots, beginning at a time when the Mexican trafficking world was a loose and disorganized confederation of independent growers and dealers.

[07/18/18 - 05:01 AM]
"Mega Man: Fully Charged" Blasting Onto Screens This Summer
Starting Sunday, August 5, fans can tune in every Sunday to see "Mega Man: Fully Charged" on Cartoon Network in the U.S.

[07/17/18 - 11:33 PM]
Development Update: Tuesday, July 17
Updates include: Hulu lands Anne Rice's "The Vampire Chronicles"; Charter Communications in talks to take over Discovery's "Manhunt"; and Caroline Dries to spearhead The CW's "Batwoman."

[07/17/18 - 03:10 PM]
"New York's Funniest" Comedy Winner Julian McCullough to Host "Shark Week's" Live Late-Night Talk Show "Shark After Dark" with Appearances by "Bob the Shark"
Each night, McCullough will be joined by celebrity guests and shark experts alike to look back at some of the most fintastic highlights.

[07/17/18 - 10:01 AM]
Science Channel to Air "Robot Wars" - Robot Fighting Series Premieres August 8
The series aired for nine seasons from 1998-2004 before returning to BBC2 in 2016.

[07/17/18 - 10:00 AM]
OWN Expands the Network's Podcast Slate with "Oprah's Master Class"
A sneak preview of the podcast featuring actor and producer Dwayne Johnson is available today, July 17.