[04/12/05 - 12:00 AM]
There's Crying in the Boardroom as Trump Shows Softer Side During First-Ever Post-Firing Sobfest on NBC's "The Apprentice" (April 14, 9-10pm ET/PT)

[via press release from NBC]


Candidates Rev Up Pontiac Creating Promotional Brochure for New Solstice Roadster

Trump, Melania and the Winning Team Shoot Hoops with Isaiah Thomas and The New York Knicks

NEW YORK -- April 12, 2005 -- For the first time in "The Apprentice" history, a candidate breaks down and sobs in the boardroom after an emotional exchange which leads to this week's firing on NBC, April 14, 9-10 p.m. ET/PT. After the firing, Donald Trump feels so bad that he invites the firee to join him on the other side of the boardroom table and a sincere, tear-filled moment ensues.

On this week's task candidates create a promotional brochure for Pontiac's new Solstice Roadster. Armed with top-notch photographers, graphic artists and models, each team must design and print the brochures before presenting their finished product to Pontiac executives. During the task delivery Trump also announces that the winner of this season's "Apprentice" will receive their very own Solstice.

An unlikely hero emerges during the task and blows away the competition with their creativity and dedication. Both teams attempt to pull all-nighters to complete the task but one project manager is left alone by their sleepy colleagues.

An amusing team-building reward at Madison Square Garden features Trump shooting foul shots with the winning team along side Isaiah Thomas and some of The New York Knicks.

Remaining Candidates:
"NET WORTH": Chris, Alex and one candidate from "Magna"
"MAGNA": Kendra, Tana, Bren, Craig

Week 12 Exemption: Tana

"The Solstice evokes a passionate response from just about everyone who sees it," said Mark-Hans Richer, Pontiac marketing director. "It was fun watching 'The Apprentice' candidates get hooked on Solstice, just as we hope the rest of the country soon will."


Pontiac is a division of General Motors Corporation (NYSE: GM) and markets the G6 sedan, GTO, Grand Prix, Vibe and Montana SV6. Pontiac sold more than 474,000 vehicles in 2004, ranking third among GM divisions in total sales. In 2005, Pontiac will introduce the Solstice roadster, G6 coupe and Torrent compact SUV, followed by the G6 retractable hardtop convertible in early 2006. More information on Pontiac and its products can be found on the division's website at www.pontiac.com and in Spanish at www.pontiac.com/espanol.

"The Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett, Donald Trump and Jay Bienstock are executive producers. Conrad Riggs and Kevin Harris are co-executive producers.

  [april 2005]  


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