or


[05/31/05 - 12:00 AM]
The ABC Television Network Upfront Sales Generates Increases Across All Dayparts

[via press release from ABC]

THE ABC TELEVISION NETWORK UPFRONT SALES GENERATES INCREASES ACROSS ALL DAYPARTS

TOTAL PRIMETIME COMMITMENTS ESTIMATED AT $2.7 BILLION FOR 2005-2006 SEASON

Committed Revenue Expected to Increase by More Than 30% Year to Year

The ABC Television Network has nearly completed upfront primetime sales for the 2005-2006 season, attracting estimated advertising commitments totaling approximately $2.7 billion, with CPM increases in the 4-6% range. This total reflects an increase in year-to-year potential revenue of more than 30%, with approximately $600 million estimated for primetime sports sales, which includes "Monday Night Football," the National Basketball Association and the Bowl Championship Series. Although not included in the upfront tally, ABC will also broadcast the highest-rated and largest revenue generating television event in 2006, Super Bowl XL. The total hours of these sports and special event programming equates to six weeks of primetime programming.

The announcement of ABC's robust position in the national advertising marketplace during this annual selling period was made today by Mike Shaw, president of Sales and Marketing for the ABC Television Network.

"Clients responded very positively to our new primetime schedule, and the incredibly strong performance of our hit freshman series," said Mr. Shaw. "And the good news doesn't end at prime. We're also seeing strength in our other dayparts such as news, daytime and early morning."

Based on the high-quality mix of ABC's programming and the strong reaction of media buyers to its midseason shows, ABC believes there will be an upside to scatter sales this season. In commenting upon this, Mr. Shaw said: "Historically, in the last 12 out of 13 years, the scatter marketplace for all networks has seen increases over upfront pricing, so having the right inventory to sell in scatter can give you a strategic advantage." Mr. Shaw noted that ABC's sales and marketing strategy is predicated upon 52-week revenues.

"This year's robust marketplace reflects the significant strides underway at the ABC Television Network to heighten our competitive momentum in primetime, while simultaneously extending our audience gains throughout the day," added Anne Sweeney, co-chairman, Media Networks, The Walt Disney Company and president, Disney-ABC Television Group. "We're gratified by the tremendous interest our new schedule is generating among national advertisers and their agencies, and we're proud of the amazing efforts put forth by Mike and his entire team to accommodate this enthusiasm."

ABC finished the 2004-2005 season up 12% in Total Viewers, up 16% in the key Adult 18-49 sales demographic and up 15% among Adults 18-34, the largest increases of any network over the prior season in viewers and across the adult demos. In fact, the 16% Adult 18-49 increase from one season to the next was the largest for any major network in at least 25 years - since ABC began tracking the key young adult demographic. ABC delivered its highest-rated May Sweep in four years among the key Adult 18-49 sales demographic, with the biggest increases of any network among Total Viewers (+23%) and Adults 18-49 (+28%) from last year. The season finale of ABC's "Desperate Housewives" was the no. 1 program telecast during the May Sweep in Adults 18-49, topping the "American Idol" finale.





  [may 2005]  
S
M
T
W
T
F
S


· AMERICAN IDOL (FOX)
· DESPERATE HOUSEWIVES (ABC)
· MONDAY NIGHT FOOTBALL (ESPN)









[07/07/15 - 11:05 AM]
All Six Principal Voice Performers Will Return for the Historic 27th and 28th Seasons of "The Simpsons"
Dan Castellaneta, Julie Kavner, Nancy Cartwright, Yeardley Smith, Hank Azaria and Harry Shearer are all due back.

[07/07/15 - 09:42 AM]
USA Network Orders Fourth Season of Hit Reality Series "Chrisley Knows Best"
The network will soon start production on two previously announced Chrisley pilots including a nighttime talk show hosted by Todd Chrisley from Embassy Row and a spin-off pilot with series partner Maverick TV.

[07/07/15 - 09:12 AM]
Netflix Kicks Off Original Film Initiative with Cary Fukunaga's "Beasts of No Nation," Premiering in All Netflix Territories and Select Theaters on October 16, 2015
Other upcoming titles include "The Ridiculous Six," "Crouching Tiger, Hidden Dragon: The Green Legend" and "Pee-wee's Big Holiday."

[07/07/15 - 08:45 AM]
Showtime(R) Service Is Available Now Over the Internet
The service is available as a stand-alone streaming service on Apple TV(R), iPhone(R), iPad(R), iPod touch(R) and the Roku streaming platform, and consumers can subscribe to the service for one monthly price of $10.99.

[07/07/15 - 08:44 AM]
Monday's Broadcast Ratings: "The Bachelorette" Sparks Victory for ABC
The Alphabet wins the night in both total viewers and adults 18-49.

[07/07/15 - 08:31 AM]
Comedy Central Renews Multiplatform Late-Night Hit Series "@midnight with Chris Hardwick" for Third Season
The third season order of "@midnight," produced by Funny Or Die, is a 40-week run that will air throughout 2016.

[07/07/15 - 08:22 AM]
Alton Brown Brings "Cutthroat Kitchen" to the Great Outdoors in Special Summer Series "Camp Cutthroat"
The primetime tournament begins on Wednesday, August 12 at 9pm ET/PT (all times ET/PT), leading up to a final showdown between the four winners on Wednesday, September.

[07/07/15 - 08:06 AM]
SundanceTV Releases Serial-Inspired Podcast, "Rectify: The Case Against"
Written by Kate Powers, the podcast provides a stirring narrative of the first two seasons of 16 episodes, recapping what we know about Daniel Holden's case.

[07/07/15 - 08:00 AM]
E! Brings Pop Culture Fans Unprecedented Coverage of San Diego Comic-Con
Join E! in celebrating the fandemonium with a front row seat to the main event on-air, online and on social beginning Wednesday, July 8 through Sunday, July 12.

[07/07/15 - 06:00 AM]
Introducing the "WAGS" (Wives and Girlfriends of Sports Stars) from E!'s New Series Premiering Tuesday, August 18th at 10:00PM ET/PT
As part of an elite, exclusive group, the WAGS are close friends who are bound together by a strict hierarchy, unspoken rules and plenty of drama - and those who have the coveted ring and a husband with a contract are the ones with all the power!

[07/06/15 - 03:46 PM]
Marvel & ESPN Films Premiere Short Film Series Beginning July 10
All eight films will have a television premiere and will also be released on the ESPN 30 for 30 Facebook page the same day.

[07/06/15 - 03:35 PM]
National Geographic Channel Announces Cast of Four-Hour Movie Event "Saints & Strangers"
Vincent Kartheiser, Anna Camp, Ron Livingston, Barry Sloane, Ray Stevenson and Natascha McElhone are among the ensemble cast members.

[07/06/15 - 02:20 PM]
Investigation Discovery Closes Out First Half of 2015 Celebrating Best 2nd Quarter and Best June Ever in Prime and Total Day
Investigation Discovery spins the numbers for the second quarter of 2015.

[07/06/15 - 01:37 PM]
Lifetime Renews Critically Acclaimed Drama "UnREAL" for Second Season
Airing on Mondays at 10:00/9:00c, "UnREAL" is Lifetime's youngest scripted series ever, with a median age of 43.

[07/06/15 - 01:20 PM]
Staggering 25.4 Million Witness USA Defeat Japan to Win Coveted FIFA Women's World Cup 2015 Title
FOX Sports spins the numbers for Sunday, July 5.