or


[05/31/05 - 12:00 AM]
The ABC Television Network Upfront Sales Generates Increases Across All Dayparts

[via press release from ABC]

THE ABC TELEVISION NETWORK UPFRONT SALES GENERATES INCREASES ACROSS ALL DAYPARTS

TOTAL PRIMETIME COMMITMENTS ESTIMATED AT $2.7 BILLION FOR 2005-2006 SEASON

Committed Revenue Expected to Increase by More Than 30% Year to Year

The ABC Television Network has nearly completed upfront primetime sales for the 2005-2006 season, attracting estimated advertising commitments totaling approximately $2.7 billion, with CPM increases in the 4-6% range. This total reflects an increase in year-to-year potential revenue of more than 30%, with approximately $600 million estimated for primetime sports sales, which includes "Monday Night Football," the National Basketball Association and the Bowl Championship Series. Although not included in the upfront tally, ABC will also broadcast the highest-rated and largest revenue generating television event in 2006, Super Bowl XL. The total hours of these sports and special event programming equates to six weeks of primetime programming.

The announcement of ABC's robust position in the national advertising marketplace during this annual selling period was made today by Mike Shaw, president of Sales and Marketing for the ABC Television Network.

"Clients responded very positively to our new primetime schedule, and the incredibly strong performance of our hit freshman series," said Mr. Shaw. "And the good news doesn't end at prime. We're also seeing strength in our other dayparts such as news, daytime and early morning."

Based on the high-quality mix of ABC's programming and the strong reaction of media buyers to its midseason shows, ABC believes there will be an upside to scatter sales this season. In commenting upon this, Mr. Shaw said: "Historically, in the last 12 out of 13 years, the scatter marketplace for all networks has seen increases over upfront pricing, so having the right inventory to sell in scatter can give you a strategic advantage." Mr. Shaw noted that ABC's sales and marketing strategy is predicated upon 52-week revenues.

"This year's robust marketplace reflects the significant strides underway at the ABC Television Network to heighten our competitive momentum in primetime, while simultaneously extending our audience gains throughout the day," added Anne Sweeney, co-chairman, Media Networks, The Walt Disney Company and president, Disney-ABC Television Group. "We're gratified by the tremendous interest our new schedule is generating among national advertisers and their agencies, and we're proud of the amazing efforts put forth by Mike and his entire team to accommodate this enthusiasm."

ABC finished the 2004-2005 season up 12% in Total Viewers, up 16% in the key Adult 18-49 sales demographic and up 15% among Adults 18-34, the largest increases of any network over the prior season in viewers and across the adult demos. In fact, the 16% Adult 18-49 increase from one season to the next was the largest for any major network in at least 25 years - since ABC began tracking the key young adult demographic. ABC delivered its highest-rated May Sweep in four years among the key Adult 18-49 sales demographic, with the biggest increases of any network among Total Viewers (+23%) and Adults 18-49 (+28%) from last year. The season finale of ABC's "Desperate Housewives" was the no. 1 program telecast during the May Sweep in Adults 18-49, topping the "American Idol" finale.





  [may 2005]  
S
M
T
W
T
F
S


· AMERICAN IDOL (ABC)
· DESPERATE HOUSEWIVES (ABC)
· MONDAY NIGHT FOOTBALL (ABC)





[09/03/26 - 08:00 AM]
CBS Announces "Best of VMAs" Primetime Specials
Donnie Wahlberg hosts "Best of VMAs: Iconic Vanguard Performances" on September 13 and Vanessa Lachey hosts "Best of VMAs: Unforgettable Moments" on September 20.

[09/03/26 - 07:31 AM]
Video: Prime Video Drops the Teaser for Season Three of "Maxton Hall - The World Between Us"
The original series will premiere exclusively on Prime Video in more than 240 countries and territories around the world.

[09/03/26 - 07:01 AM]
Video: Official Trailer - "The Terrors of Jordan Mendoza" - September 13 - Adult Swim
Get a good night's terror.

[09/03/26 - 06:31 AM]
ESPN Films' Award-Winning Documentary "Give Me The Ball!" to Premiere November 22 on ESPN
The film a critically acclaimed, intimate portrait of sports icon and trailblazer Billie Jean King.

[09/03/26 - 06:01 AM]
The Harrigans Aren't Going Anywhere: "MobLand" Renewed For Season Three on Paramount+
The third season will see the return of Tom Hardy as loyal fixer Harry da Souza, alongside Pierce Brosnan and Helen Mirren as crime family patriarch and matriarch Conrad and Maeve Harrigan.

[09/03/26 - 06:01 AM]
Video: "The Final Problem" - Official Trailer - Netflix
Based on the successful novel of the same name by acclaimed author Arturo Pérez-Reverte, the series premieres on Netflix on September 25.

[09/03/26 - 12:01 AM]
Video: "Not a Stranger" - Official Trailer - Netflix
She let her in. That was the first mistake.

[09/02/26 - 06:45 PM]
An All-New Special Advance Premiere of "Best Medicine" Airs Sunday, September 20, on FOX
The series then officially returns Tuesday, September 22 as previously announced.

[09/02/26 - 01:01 PM]
Video: Watch a First Look - ID's "Unmasking a Monster" Re-Examines the Story of Aileen Wuornos
The series will premiere on Wednesday, September 30 from 8-11PM ET/PT on ID and will be available to stream on HBO Max.

[09/02/26 - 12:01 PM]
Top 10 Most-Watched Prime Original Films & Series for the Week of August 24
"Reacher," "Sterling Point," "Off Campus," "Ride or Die," and "The Traitors" led all original series worldwide.

[09/02/26 - 12:00 PM]
Judge Judy Gets Candid About Life and Celebrates 30 Years as a TV Icon During "Judge Judy: Unfiltered, Unforgettable," A Primetime Special Airing Tuesday, Sept. 22 on CBS
This groundbreaking special reveals how the last three decades cemented Judy Sheindlin (aka "Judge Judy") as one of television's most iconic personalities.

[09/02/26 - 11:31 AM]
"Fan Level Midnight: Devoted to The Office" Makes Its Exclusive Streaming Premiere on Peacock September 7
The six-part docuseries explores the enduring legacy, cultural impact and devoted fanbase behind the beloved series through never-before-heard stories, original interviews with cast and creatives including Kathy Bates, Seth Rogen and Andy Buckley, archival interviews and more.

[09/02/26 - 11:31 AM]
BritBox Announces "Ludwig" Christmas Special Starring David Mitchell and Sir David Suchet
Set in Yorkshire, the 60-minute Christmas episode sees John, Lucy and Henry arrive at a remote Christmas themed hotel for what should have been a much-needed escape, when a sudden blackout turns the festivities into a locked-room murder mystery.

[09/02/26 - 11:01 AM]
NBC Debuts First Look Images for "Newlyweds"
A later-in-life love story about a free-spirited woman, Jeanie (Téa Leoni), and a buttoned-up professor, James (Tim Daly), who marry impetuously after a whirlwind courtship.

[09/02/26 - 11:01 AM]
"Hell's Kitchen" Is Serving Up a Fiery New 25th Season This Fall with an Ambitious New Class of Chefs, All Under 25!
Don't miss the season premiere airing Thursday, September 24 at 8:00/7:00c on FOX and next day Hulu.