or


[05/31/05 - 12:00 AM]
The ABC Television Network Upfront Sales Generates Increases Across All Dayparts

[via press release from ABC]

THE ABC TELEVISION NETWORK UPFRONT SALES GENERATES INCREASES ACROSS ALL DAYPARTS

TOTAL PRIMETIME COMMITMENTS ESTIMATED AT $2.7 BILLION FOR 2005-2006 SEASON

Committed Revenue Expected to Increase by More Than 30% Year to Year

The ABC Television Network has nearly completed upfront primetime sales for the 2005-2006 season, attracting estimated advertising commitments totaling approximately $2.7 billion, with CPM increases in the 4-6% range. This total reflects an increase in year-to-year potential revenue of more than 30%, with approximately $600 million estimated for primetime sports sales, which includes "Monday Night Football," the National Basketball Association and the Bowl Championship Series. Although not included in the upfront tally, ABC will also broadcast the highest-rated and largest revenue generating television event in 2006, Super Bowl XL. The total hours of these sports and special event programming equates to six weeks of primetime programming.

The announcement of ABC's robust position in the national advertising marketplace during this annual selling period was made today by Mike Shaw, president of Sales and Marketing for the ABC Television Network.

"Clients responded very positively to our new primetime schedule, and the incredibly strong performance of our hit freshman series," said Mr. Shaw. "And the good news doesn't end at prime. We're also seeing strength in our other dayparts such as news, daytime and early morning."

Based on the high-quality mix of ABC's programming and the strong reaction of media buyers to its midseason shows, ABC believes there will be an upside to scatter sales this season. In commenting upon this, Mr. Shaw said: "Historically, in the last 12 out of 13 years, the scatter marketplace for all networks has seen increases over upfront pricing, so having the right inventory to sell in scatter can give you a strategic advantage." Mr. Shaw noted that ABC's sales and marketing strategy is predicated upon 52-week revenues.

"This year's robust marketplace reflects the significant strides underway at the ABC Television Network to heighten our competitive momentum in primetime, while simultaneously extending our audience gains throughout the day," added Anne Sweeney, co-chairman, Media Networks, The Walt Disney Company and president, Disney-ABC Television Group. "We're gratified by the tremendous interest our new schedule is generating among national advertisers and their agencies, and we're proud of the amazing efforts put forth by Mike and his entire team to accommodate this enthusiasm."

ABC finished the 2004-2005 season up 12% in Total Viewers, up 16% in the key Adult 18-49 sales demographic and up 15% among Adults 18-34, the largest increases of any network over the prior season in viewers and across the adult demos. In fact, the 16% Adult 18-49 increase from one season to the next was the largest for any major network in at least 25 years - since ABC began tracking the key young adult demographic. ABC delivered its highest-rated May Sweep in four years among the key Adult 18-49 sales demographic, with the biggest increases of any network among Total Viewers (+23%) and Adults 18-49 (+28%) from last year. The season finale of ABC's "Desperate Housewives" was the no. 1 program telecast during the May Sweep in Adults 18-49, topping the "American Idol" finale.





  [may 2005]  
S
M
T
W
T
F
S


· AMERICAN IDOL (ABC)
· DESPERATE HOUSEWIVES (ABC)
· MONDAY NIGHT FOOTBALL (ESPN)





[09/19/18 - 02:30 PM]
FOX Orders 10th Season of Television's No. 1 Cooking Show, "MasterChef," To Air During the 2018-2019 Season
In addition, multi-award-winning television producer Natalka Znak has been added as executive producer.

[09/19/18 - 12:44 PM]
Travel Channel Gets Dangerously Close to Real "Monster Encounters" with Wildlife Expert Casey Anderson
Premiering on Tuesday, October 30, Anderson's mission is to track down and document evidence of animals so large, or unusual, that they defy belief.

[09/19/18 - 11:15 AM]
FX Orders Third Season of "Snowfall"
The third season will premiere on FX in 2019.

[09/19/18 - 10:04 AM]
OWN Announces Fourth Season Renewal of Hit Megachurch Drama "Greenleaf" from Lionsgate
The announcement comes as the acclaimed drama delivered a season high in its Wednesday time period with more than 2.3 million viewers and a 1.90 rating in the network's key women 25-54 demo.

[09/19/18 - 10:02 AM]
Gearheads Put Their Motor Knowledge to the Test in Discovery's All-New Game Show "Brake Room" Hosted by Comedian Nick Stevens
Comedian and unapologetic Boston sports nut Nick Stevens hosts the series and pits gearheads against each other to test their motor knowledge in the hopes of winning the alluring "mystery box."

[09/19/18 - 10:00 AM]
CBS' "Murphy Brown" to Debut with a Special Extended Episode, Thursday, Sept. 27, 9:30-10:05 PM
To make room, the second season premiere of "S.W.A.T." will air 10:05-11:05 PM, ET/PT.

[09/19/18 - 10:00 AM]
Amazon Studios Signs Overall Deal with Emmy Award-Winning Producer and Director Reed Morano
Morano made history by being the first woman to ever win the Emmy and DGA Award in the same year for a dramatic series - both for her work on "The Handmaid's Tale" and was the first woman to win an Emmy in the Drama series category in 22 years.

[09/19/18 - 09:16 AM]
Comedy Special "Flight of the Conchords: Live in London" Debuts Oct. 6
The HBO special was taped before a live audience at the Eventim Apollo and features the Conchords performing songs from their recent "Flight of the Conchords Sing Flight of the Conchords Tour."

[09/19/18 - 09:00 AM]
TBS Sets October 23 Premiere Date for Season Two of 2017's #1 New Cable Comedy "The Guest Book"
New series regulars include Jimmy Tatro, Kimiko Glenn and Dan Beirne.

[09/19/18 - 08:15 AM]
Tuesday's Broadcast Ratings: NBC Dominates Another Tuesday with "Got Talent"
The penultimate episode of this summer's edition easily wins the night in all categories.

[09/19/18 - 08:00 AM]
Video: Netflix Debuts Terrifying New Trailer for "The Haunting of Hill House"
A modern reimagining of Shirley Jackson's iconic novel, "The Haunting of Hill House" explores a group of siblings who, as children, grew up in what would go on to become the most famous haunted house in the country.

[09/19/18 - 07:34 AM]
Video: Netflix Debuts Trailer & Key Art for "Shirkers"
"Shirkers" was a Singapore-made 1992 cult classic from teenage friends Sandi Tan, Jasmine Ng and Sophie Siddique - or it would have been, had the 16mm footage not been stolen by their enigmatic American collaborator Georges Cardona.

[09/19/18 - 06:31 AM]
Music Superstars Carrie Underwood, Imagine Dragons and Post Malone Featuring Ty Dolla $ign to Perform at the "2018 American Music Awards"
Hosted by Tracee Ellis Ross, the "2018 American Music Awards," the world's largest fan-voted awards show, will broadcast live from the Microsoft Theater in Los Angeles on Tuesday, October 9 at 8:00/7:00c on ABC.

[09/19/18 - 06:00 AM]
"The Kelly Clarkson Show" Sold to the NBC Owned Television Station Group
The 11 NBC owned stations can be viewed in nearly 30% of U.S. households.

[09/18/18 - 03:31 PM]
"Monday Night Football" Helps ESPN Win the Night Among All Networks
ESPN spins the numbers for Monday, September 17.