The Pretty Have Never Looked So Nitty Gritty: VH1 Teams Up With the Wilhelmina Modeling Agency and GRB Entertainment for an Inside Look at the Men and Women Who Create Some of the World's Most Recognizable Faces
'The Agency' (working title) Premieres on VH1 This Fall
The Network Has Ordered 10 Episodes of the Series
NEW YORK, June 6 -- They say beauty is in the eye of the
beholder. Meet the "beholders" of some of the world's most beautiful faces:
Sean, Pink, Greg, Lorri, Anita, Becky and Carlos -- the booking agents of the
Wilhelmina Modeling Agency.
VH1 and Wilhelmina blow open the doors to the scintillating world of
modeling with a stark look at the lives of these men and women who mold,
shape, scold and comfort -- all in an effort to create some of the most sought
after and recognizable faces in the world. "The Agency" is not a sugar-coated
version of the modeling industry. It's real life, and about an agency that's
not afraid to tell the sometimes not so beautiful story behind the world's
most beautiful faces.
"The Agency" gives viewers a first time ever look at how the modeling
industry actually works and the real relationships that exist between the
agents and talent -- both good and bad. On the catwalk, at client meetings,
on casting calls, egos can often run amok and with hundreds of thousands of
dollars or even millions in play on every deal, the stakes are enormous.
The agent's livelihood depends on corralling these naive, flighty,
sometimes hugely impressionable models and delivering them on time and looking
fabulous, to the agency's demanding clients. From New York City to Milan,
viewers will get a no holds barred view into the world of these high-strung
puppet masters of the modeling world.
The half-hour series will also examine the business of operating one of
the world's largest and most successful modeling agencies. Wilhelmina is
presently at a crossroads as they look to expand outside the world of simply
representing models. There is great discourse within the famed walls as the
men's division continually reaps the rewards of its premiere status and the
editorial women's board struggles to reach the same level.
Viewer's can log on to http://www.vh1.com to learn more about "The Agency"
and check out exclusive photos and clips.
"The Agency" is produced by Wilhelmina Productions and VH1. Sean
Patterson and Corey Preston are executive producers for Wilhelmina. Gary
Benz is an executive producer and Craig H. Shepherd is a co-executive producer
for GRB Entertainment. Michael Hirschorn, Shelly Tatro, Danielle Gelfand are
executive producers for VH1. GRB Entertainment will distribute "The Agency"
VH1 connects viewers to the music, artists and pop culture that matter to
them most with series, specials, live events, exclusive online content and
public affairs initiatives. VH1 is available in over 87 million households in
the U.S. VH1 also has an array of digital services including VH1 Classic, VH1
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Wilhelmina is one of the largest model agency chains in the world, founded
by legendary model, Wilhelmina Cooper in 1967. Today, they lead the industry
in diversity and depth, and represent some of the biggest models, and
celebrity talent in the world. Sean Patterson is the President of Wilhelmina
Models. Dieter Esch is Chairman. They have offices in New York, Los Angeles
and Miami as well as licensees across the U.S. GRB Entertainment is one of the
world's leading producers and distributors of non-fiction programs. Founded in
1987 by Gary R. Benz, GRB Entertainment currently produces over 100 hours
annually of prime time programming for the U.S. and international television
markets. GRB distributes its own program catalog of more than 1,000 hours of
original programming in addition to representing international distribution
rights for other non-fiction and entertainment producers.
Web Site: http://www.vh1.com