[07/26/05 - 12:00 AM]
Ain't We Lucky We Got EM...good Times!!!

[via press release from TV Land]

Ain�t We Lucky We Got Em...Good Times!!!

Nearly 1.6 Million Viewers Tune In To TV Land�s 48-Hour Marathon Beginning July 23

New York, NY, July 26, 2005 � The launch of the ground-breaking comedy Good Times on TV Land scored spectacular ratings, attracting an average of almost 1.6 million total viewers for the network�s 48-hour marathon beginning Saturday, July 23 at 6 a.m. (ET/PT). The marathon showcase, which pre-empted TV Land�s regularly-scheduled programming, scored triple-digit increases in demo rating and delivery and total viewers. The marathon also made TV Land the Number Two network in all of basic cable among Adult 25-54 viewers, the network�s core audience, during the 48-hour showcase.

Launching on Saturday, July 23 at 6 a.m., Good Times averaged a 1.0/936,000, up a whopping +233% in rating and an incredible +282% in delivery among its core A25-54 demo over last year. Among persons 2+, TV Land drew +219% more viewers than last year, averaging 1.6 million persons 2+. Saturday�s 10:30p.m. airing was TV Land�s most watched telecast ever among A25-54 viewers (1.5 million), while the Sunday 8:30p.m. airing was TVL's most watched telecast ever among total viewers, delivering an average of 2.4 million total viewers. Good Times� airings on Sunday also led to TV Land�s most-watched night in prime time ever among A25-54 and total viewers (1.2 million/2.3 million, respectively).

�It is a testament to the power of classic TV that Good Times remains such a huge hit and is being embraced by our viewers after all these years,� states Larry W. Jones, President, TV Land and Nick at Nite. �These huge numbers are further proof to its popularity as we welcome a whole new audience to the show, making it one of the most memorable comedies of all time.�

TV Land was also the Number Two basic cable network among Women 25-54 and Women 18-49. Among Adults 18-49, the network ranked #3 among all basic cable nets.

Developed by Norman Lear, the series -- which premiered on CBS in 1974 -- was set in the projects on the South Side of Chicago and follows the lives of the Evans family as they tackle such hardships as financial problems and discrimination. Florida Evans (Esther Rolle) is the quick witted matriarch of the household, while her loving husband, James (John Amos) is the breadwinner and proud father. Together, their successful parenting skills instill value, pride and morality in their three children who are often bickering. J.J., the eldest son, is an aspiring artist who became an instant hit with his catchphrase �Dyn-O-Mite.� Thelma, the teenage daughter grapples with school, dating and her two overly protective brothers while the youngest, Michael (Ralph Evans), delves into politics and education to become the family�s scholastic success. Willona Woods (Ja�net DuBois), family friend and next door neighbor, appears frequently in the Evans household and is always adding her wisdom and sarcasm.

Now seen in over 85 million U.S. homes, TV Land�s program mix features popular dramas, sitcoms, westerns, Retromercials and a TV-referential interstitial environment, all programmed with a specific audience in mind � the first generation of Americans to grow up watching television and features all-time Classic hits like All in the Family, I Love Lucy, The Andy Griffith Show, The Carol Burnett Show and Bonanza.

MTV Networks, a division of Viacom International Inc. (NYSE: VIA, VIA.B), owns and operates the following television programming services -- MTV: MUSIC TELEVISION, MTV2, mtvU, VHI, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, MTV INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 12 digital services, all of which are trademarks of MTV Networks. MTV Networks also has licensing agreements, joint ventures, and syndication deals whereby all of its programming services can be seen worldwide.

  [july 2005]  

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