or


[08/15/05 - 12:00 AM]
CBS Has Perfect Prescription to Create Water Cooler Buzz for New Fall Season

[via press release from CBS]

CBS HAS PERFECT PRESCRIPTION TO CREATE WATER COOLER BUZZ FOR NEW FALL SEASON

#1 Television Network to Promote New Comedy "Out Of Practice" with Ads on AquaCell Water Coolers in Drug Stores

Campaign Also Includes Promotion for CBS Monday Comedy Block on Prescription Bags

New York -- CBS is on a mission to create water cooler buzz for new comedy OUT OF PRACTICE. With the tagline "Quench Your Thirst for Comedy," the CBS Marketing Group today announced an innovative way to reach viewers by advertising on AquaCell Media's water cooler systems and cup holders.

The cast of OUT OF PRACTICE will be featured on water coolers in hundreds of Rite Aid and Duane Reade stores. The drug store placement is ideal since the comedy is about a family of five doctors.

CBS's drug store marketing also includes advertising for its Monday comedy line-up on prescription bags. The tagline "Prescription-Strength Comedy" is used to plug television's top comedy block which includes returning hits THE KING OF QUEENS and TWO AND A HALF MEN and new shows HOW I MET YOUR MOTHER and OUT OF PRACTICE.

"At the heart of any promotional campaign is the drive to inspire water cooler buzz," said George Schweitzer, President of the CBS Marketing Group. "What better way to accomplish this than by putting advertisements for one of our highly anticipated new comedies -- OUT OF PRACTICE -- on AquaCell's water coolers," he added.

"We are excited that CBS has chosen our coolers as one of the ways to promote its new television show given the countless other advertising mediums available," said Michael Dougherty, President of AquaCell Media, Inc. "Our cost-effective 'Message On The Bottle' advertising program continues to garner attention from target consumers and interested advertisers as well."

AquaCell Media's "Message On The Bottle" advertising program provides unique "out-of-home" advertising. The Company installs its patented self-filling AquaCell Bottled Water Cooler System into various locations free of charge under a multi-year agreement and retains ownership of the "billboard" water cooler. Revenue is generated through the sale of the advertising space on the bottle band and cup holder of the permanently attached five-gallon bottle to companies that provide products and services pertinent to the demographics and location.

About AquaCell:

AquaCell Technologies, Inc. (AMEX:AQA) is based in Rancho Cucamonga, CA. AquaCell Media, Inc. is an operating subsidiary, installs its patented self-filling Aquacell 1000 Bottled Water Cooler Systems free of charge into various locations, including retail establishments. AquaCell Media retains ownership of the coolers, and revenue is generated through the sale of targeted advertising on the band of the cooler's permanently attached five-gallon bottle of products and/or services pertinent to the location, similar to the concept of billboard advertising. The Company also manufactures products for water filtration and purification through its Water Science Technologies, Inc. subsidiary. Its products address various water treatment applications for industrial, commercial, institutional and residential applications. These applications range from providing purified drinking water to processing water for industrial and commercial manufacturing.

Safe Harbor. Statement Under the Private Securities Litigation Reform Act of 1995. Certain statements in this press release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performances or achievements expressed or implied by such forward-looking statements. Forward-looking statements include, but are not limited to, statements about: our ability to continue relationships with customers; our ability to offer our products at competitive prices; our ability to maintain our listing on the American Stock Exchange; and our ability to use the most current technology for our products.

About CBS:

CBS Television is comprised of the CBS Television Network -- with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network's programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.





  [august 2005]  
S
M
T
W
T
F
S
 


· HOW I MET YOUR MOTHER (CBS)
· KING OF QUEENS, THE (CBS)
· OUT OF PRACTICE (CBS)
· TWO AND A HALF MEN (CBS)





[07/24/14 - 07:32 PM]
Video: FOX Brings "Sleepy Hollow" to San Diego!
Fans can lose their heads at the "Sleepy Hollow" virtual reality experience at the Petco Interactive Zone.

[07/24/14 - 07:21 PM]
Video: FOX's "Gotham" Takes Over San Diego Comic-Con!
Fans can ride the "Gotham" Zip Line located between the Convention Center and the Hilton Bayfront Hotel Thursday through Sunday, from 10:00 AM-6:00 PM.

[07/24/14 - 04:20 PM]
Mayim Bialik to Host TV Land's "Candid Camera" Reboot, Premiering August 11th
Original episodes will also air Tuesday, August 12th; Wednesday, August 13th; and Thursday, August 14th at 8:00/7:00c.

[07/24/14 - 03:45 PM]
MTV Announces "Teen Wolf" Will Return for a 20-Episode Fifth Season
Additionally, the room was given a first-look at the mid-season trailer which is currently available to view on iPhone/iPad or Android via the MTV App.

[07/24/14 - 03:17 PM]
Video: Comic-Con First Look - "Moonbeam City" Comedy Central's Newest Animated Series
The series, debuting in 2015, is an absurdist take on the gritty, sex-drenched crime dramas from the 1980s.

[07/24/14 - 02:01 PM]
NBC to Wrap "Crossbones" Run on Saturday, August 2
The show's planned installments for Friday, August 1 and Friday, August 8 will now air on Saturday, August 2 starting at 8:00/7:00c.

[07/24/14 - 01:42 PM]
FOX Sports Delivers 23 Hours of Live Coverage from "Hot August Nights" Auction Presented by Barrett-Jackson
Bob Varsha leads a seven-member broadcast team, which includes Mike Joy, Steve Magnante, Ralph Sheheen, April Rose, Justin Bell and Tom Jensen.

[07/24/14 - 01:20 PM]
Video: "Legends of TV Land" Panel Reveals Sneak Peek of Upcoming Animated Episode of "Hot in Cleveland" - Featuring Zombies!
Said installment airs next Wednesday, July 30 at 10:00/9:00c on the cable channel.

[07/24/14 - 01:20 PM]
Series Premiere of FX's Newest Original Comedy Series "Married" Pulls in 1.5 Million Total Viewers and 1.1 Million Adults 18-49
FX spins the numbers for Thursday, July 17.

[07/24/14 - 12:30 PM]
Video: USA Network Unveils "Dig" at Comic-Con(R)
The channel also announced a first of its kind activation with Snapchat, inviting fans to #DIGDeeper with a social media scavenger hunt for the mysterious DIG symbol.

[07/24/14 - 12:01 PM]
Brand New Christmas Special, "Toy Story That Time Forgot," Pixar Animation Studios' Second New Special for Television Featuring Your Favorite Characters from the "Toy Story" Films," To Air December 2 on ABC
Tom Hanks and Tim Allen will once again reprise their roles from the films.

[07/24/14 - 10:53 AM]
"Oprah's The Life You Want Weekend" Announces Amy Purdy to Join Multi-City Tour This Fall
Purdy, a Paralympic Bronze Medalist snowboarder and "Dancing with the Stars" finalist, will join Oprah on stage for Toyota's "Standing O-Vation," which will recognize extraordinary people in communities around the country.

[07/24/14 - 10:03 AM]
FX Unleashes "The Strain Transformation" App
Fans can discover what will happen when an ancient parasitic plague enters their system and transforms them into a monstrous vampire.

[07/24/14 - 10:03 AM]
Jerry Seinfeld's "Comedians in Cars Getting Coffee" Releases New Series of Vignettes Called "Single Shots"
The first episode, premiering today, is titled "Donuts" and includes scenes of various comedians including Tina Fey, Sarah Silverman and Brian Regan talking to Jerry about the popular fried dough confections.

[07/24/14 - 09:43 AM]
Nickelodeon and USAopoly Partner to Create Exclusive Teenage Mutant Ninja Turtles-Themed Monopoly(R) Games
Teenage Mutant Ninja Turtles Edition allows fans of Nickelodeon's current TV show to vie for 22 popular locations found throughout the CG-animated series.