[08/15/05 - 12:00 AM]
CBS Has Perfect Prescription to Create Water Cooler Buzz for New Fall Season

[via press release from CBS]


#1 Television Network to Promote New Comedy "Out Of Practice" with Ads on AquaCell Water Coolers in Drug Stores

Campaign Also Includes Promotion for CBS Monday Comedy Block on Prescription Bags

New York -- CBS is on a mission to create water cooler buzz for new comedy OUT OF PRACTICE. With the tagline "Quench Your Thirst for Comedy," the CBS Marketing Group today announced an innovative way to reach viewers by advertising on AquaCell Media's water cooler systems and cup holders.

The cast of OUT OF PRACTICE will be featured on water coolers in hundreds of Rite Aid and Duane Reade stores. The drug store placement is ideal since the comedy is about a family of five doctors.

CBS's drug store marketing also includes advertising for its Monday comedy line-up on prescription bags. The tagline "Prescription-Strength Comedy" is used to plug television's top comedy block which includes returning hits THE KING OF QUEENS and TWO AND A HALF MEN and new shows HOW I MET YOUR MOTHER and OUT OF PRACTICE.

"At the heart of any promotional campaign is the drive to inspire water cooler buzz," said George Schweitzer, President of the CBS Marketing Group. "What better way to accomplish this than by putting advertisements for one of our highly anticipated new comedies -- OUT OF PRACTICE -- on AquaCell's water coolers," he added.

"We are excited that CBS has chosen our coolers as one of the ways to promote its new television show given the countless other advertising mediums available," said Michael Dougherty, President of AquaCell Media, Inc. "Our cost-effective 'Message On The Bottle' advertising program continues to garner attention from target consumers and interested advertisers as well."

AquaCell Media's "Message On The Bottle" advertising program provides unique "out-of-home" advertising. The Company installs its patented self-filling AquaCell Bottled Water Cooler System into various locations free of charge under a multi-year agreement and retains ownership of the "billboard" water cooler. Revenue is generated through the sale of the advertising space on the bottle band and cup holder of the permanently attached five-gallon bottle to companies that provide products and services pertinent to the demographics and location.

About AquaCell:

AquaCell Technologies, Inc. (AMEX:AQA) is based in Rancho Cucamonga, CA. AquaCell Media, Inc. is an operating subsidiary, installs its patented self-filling Aquacell 1000 Bottled Water Cooler Systems free of charge into various locations, including retail establishments. AquaCell Media retains ownership of the coolers, and revenue is generated through the sale of targeted advertising on the band of the cooler's permanently attached five-gallon bottle of products and/or services pertinent to the location, similar to the concept of billboard advertising. The Company also manufactures products for water filtration and purification through its Water Science Technologies, Inc. subsidiary. Its products address various water treatment applications for industrial, commercial, institutional and residential applications. These applications range from providing purified drinking water to processing water for industrial and commercial manufacturing.

Safe Harbor. Statement Under the Private Securities Litigation Reform Act of 1995. Certain statements in this press release constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performances or achievements expressed or implied by such forward-looking statements. Forward-looking statements include, but are not limited to, statements about: our ability to continue relationships with customers; our ability to offer our products at competitive prices; our ability to maintain our listing on the American Stock Exchange; and our ability to use the most current technology for our products.

About CBS:

CBS Television is comprised of the CBS Television Network -- with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network's programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.

  [august 2005]  


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