or


[10/25/05 - 12:00 AM]
Goldpocket Wireless Partners with NBC's Popular Weight-Loss Series "The Biggest Loser" to Deliver Diet and Wellness Tips to Its Mobile Subscribers

[via press release from NBC]

GOLDPOCKET WIRELESS PARTNERS WITH NBC'S POPULAR WEIGHT-LOSS SERIES "THE BIGGEST LOSER" TO DELIVER DIET AND WELLNESS TIPS TO ITS MOBILE SUBSCRIBERS

GOLDPOCKET WIRELESS PARTNERS WITH NBC'S POPULAR WEIGHT-LOSS SERIES "THE BIGGEST LOSER" TO DELIVER DIET AND WELLNESS TIPS TO ITS MOBILE SUBSCRIBERS

Los Angeles, CA - October 25, 2005 - This season, millions of Americans are again tuning in to NBC's popular reality series "The Biggest Loser" (Tuesdays, 8 p.m. ET) for inspiring and motivational tales of weight loss. Now, viewers can take useful information from the show with them wherever they go, thanks to The Biggest Loser Mobile Subscription service, powered by GoldPocket Wireless, a leader in mobile technologies for the media industry.

Every weekday, subscribers receive the "best of" tips from the show - from practical diet hints to fun workout facts. The text-message hints are sent to subscribers' phones and can be stored and accessed whenever extra encouragement is needed. Viewers can sign up for the service, which costs $2.99 a month, by texting in the letters "BL" to 62288 (NBCTV).

NBC is utilizing GoldPocket Wireless's content management and distribution platform to deliver this exciting new campaign. GoldPocket Wireless's EMConnect Gold content management system allows content providers to create, manage, and deliver all aspects of a mobile campaign, from enabling subscriber registration, to uploading and scheduling the delivery of premium content. NBC is also utilizing GoldPocket Wireless's direct connections with the major wireless carriers to make The Biggest Loser Mobile Subscription service available to virtually all U.S. wireless subscribers. GoldPocket Wireless's premium billing integrations with carriers ensure that the charges for the monthly service appear on subscribers' regular mobile phone bill.

"The Biggest Loser" is again attracting a large nation-wide audience, and we're excited to extend it to the mobile platform," said Stephen Andrade, Vice President of Interactive for NBC. "Using GoldPocket Wireless's content management and distribution platform, we were able to quickly and easily set up this service for access by virtually all wireless subscribers."

"We are delighted NBC is using our technology to provide this value-added service to their viewers," said Stephen Leonard, President of GoldPocket Wireless. "The Biggest Loser Mobile Subscription service is yet another example of how mobile campaigns extend the reach of television by giving viewers new ways to become involved with their favorite shows. The wireless subscription model has proven to be a very successful way for content providers to reach consumers anytime, anywhere."

"When we created 'The Biggest Loser' we always envisioned it as a multi-platform lifestyle brand in and of itself and this service will provide our audience with another opportunity to further interact with the show and make healthier lifestyle choices" added co-creator and Reveille CEO Ben Silverman.

The first reality series in which everybody "loses," "The Biggest Loser" offers severely overweight participants the opportunity to undergo a radical physical makeover without any kind of surgery. Caroline Rhea ("Sabrina, the Teenage Witch") hosts the series which challenges and encourages overweight contestants as they compete for a grand prize of $250,000 in a safe and recommended manner through comprehensive diet and exercise. The unscripted and life-altering one-hour reality series gathers contestants from across the country to face real-life temptations while being provided with approved weight-loss skills and resources in an effort to help them transform their bodies, health -- and ultimately, their lives.

"The Biggest Loser" provides the 14 strong-willed yet hopeful contestants -- who are divided into the red team (women) and the blue team (men) -- challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Jillian Michaels (red team) and Bob Harper (blue team).

"The Biggest Loser" is a production of Reveille LLC, 25/7 Productions, 3 Ball Productions and NBC Universal Television Studio. Ben Silverman (NBC's "The Office," "The Restaurant"), Dave Broome ("Tsunami Aid, A Concert of Hope"), JD Roth ("For Love or Money," "Beauty and the Geek"), John Foy ("For Love or Money," "Endurance") and Todd A. Nelson ("For Love or Money," "Endurance") are the executive producers.

GOLDPOCKET WIRELESS is the leading provider of mobile content creation, management, and transport solutions to the North American media industry, with the only advanced scalable product suite that allows media companies to manage and deliver all forms of mobile content to any mobile device. GoldPocket Wireless's interactive systems are widely accepted as the industry standard, and the company's customer list is simply unmatched in North America, including top media companies such as CBS, Fox, NBC, HSN, GSN, A&E, History Channel, Spike TV, MGM, The WB, Speed Channel, PBS, AMC, TBS Superstation, CNN, Bravo, Fuse, and Lifetime.

REVEILLE, an independent television studio with a strategic relationship with NBC Universal, develops, produces and distributes new and non-traditional programming formats for television and motion pictures across a variety of genres, including comedy, drama, game, and reality for American and international markets. Founded in 2002 by CEO Ben Silverman, the company currently produces the critically acclaimed comedy "The Office" for NBC, and the 3rd season of "Nashville Star" for USA Network. The studio is also currently in production on the second seasons of its NBC reality sensation "The Biggest Loser", the breakout Bravo docusoap "Blow Out", and the inaugural season of Academy Award nominee Morgan Spurlock's "30 Days" for FX. Other Reveille programming includes "The Restaurant" for NBC, "The Club" on Spike, and "Date My Mom" on MTV.

In addition, the company sells television formats internationally for producers such as BBC Worldwide, Renegade and Princess Productions, as well as its own finished tapes and program formats such as "The Restaurant" (NBC), "Blow Out" (Bravo) and "Date My Mom" (MTV). Reveille also distributed the internationally renowned, award-winning "9/11" documentary and is a world leader in creating integrated marketing opportunities for leading advertisers as well as developing alternative financing paradigms.





  [october 2005]  
S
M
T
W
T
F
S
      


· 30 DAYS (FX)
· 9/11 (CBS)
· BEAUTY AND THE GEEK (CW)
· BIGGEST LOSER, THE (NBC)
· BLOW OUT (BRAVO)
· CLUB, THE (SPIKE TV)
· FOR LOVE OR MONEY (NBC)
· NASHVILLE STAR (NBC)
· OFFICE, THE (NBC)
· RESTAURANT, THE (NBC)
· SABRINA, THE TEENAGE WITCH (WB)





[07/27/14 - 09:35 AM]
Video: Watch the Video of the Cast at the "Sleepy Hollow" Fan Experience
Nicole Beharie, Tom Mison, Orlando Jones, Katia Winter and Lyndie Greenwood talk about season two at the "Sleepy Hollow" Haunted Barn.

[07/26/14 - 10:47 PM]
Video: "Constantine" Preview Trailer
This hot new trailer was unveiled on Saturday, July 26.

[07/26/14 - 10:46 PM]
Video: New Warner Bros. Television & DC Comics Logos
Check out the cards for "The Flash," "Constantine," "Gotham" and "Arrow."

[07/26/14 - 10:45 PM]
Video: "Arrow" Season 3 Preview - with Ra's al Ghul!
Watch the newly extended first look at the new season!

[07/26/14 - 07:34 PM]
Video: "Person of Interest" Season 3 Highlight Reel and Season 4 Sneak Peek
Check out the sizzle reel from today's panel, including a first look at season four!

[07/26/14 - 07:33 PM]
Video: "Constantine" Bear McCreary Scoring Video
Highly acclaimed composer and Comic-Con favorite Bear McCreary scored the pilot episode and will also be the composer for the series.

[07/26/14 - 04:59 PM]
FOX Invites Fans to Create Their Own "Gotham" Origin-al Fan Posters or Cinematic Trailers
Fans should visit fox.com/gothamcontest to full details and to submit.

[07/26/14 - 04:24 PM]
Video: Comic-Con 2014 - "The Simpsons" Panel Highlights
Plus: get your first look at the season premiere episode, "Clown in the Dumps."

[07/26/14 - 01:32 PM]
Video: Starz Releases Opening Title Sequence from "Outlander" Debuted at the San Diego Comic-Con World Premiere
The opening showcases never-before-seen footage from the series, along with an arrangement of the "Skye Boat Song" by composer Bear McCreary featuring the vocals of Raya Yarbrough.

[07/26/14 - 11:30 AM]
Disney XD Orders Second Season of Hit Animated Series "Marvel's Avengers Assemble" and "Marvel's Hulk and the Agents of S.M.A.S.H."
Both series are in production and slated to premiere this fall on Marvel Universe on Disney XD.

[07/26/14 - 09:52 AM]
Video: Comic-Con 2014 - "Sleepy Hollow" Panel Highlights
The cast of "Sleepy Hollow" all say what they would like to see happen in season two during the panel at Comic-Con.

[07/26/14 - 09:51 AM]
Video: Comic-Con 2014 - "Bob's Burgers" Panel Highlights
Is Louise ready for love? Would you eat at Bob's Burgers if it were a real restaurant? The fans ask the tough questions of the Bob's cast.

[07/26/14 - 09:50 AM]
Video: Comic-Con 2014 - "Wayward Pines" Panel Highlights
Executive Producer M. Night Shyamalan and star Matt Dillon share stories about FOX's intense new event series.

[07/26/14 - 09:49 AM]
Video: Comic-Con 2014 - "Bones" Panel Highlights
Join David Boreanaz and Emily Deschanel as they tease the upcoming tenth season and Emily's upcoming directorial debut.

[07/25/14 - 07:06 PM]
Video: "The Originals" Season 2 First Look Video
After a fairytale recap, fans were treated to one mother of a first look at the upcoming second season to kick off the panel.