or


[10/25/05 - 12:00 AM]
Goldpocket Wireless Partners with NBC's Popular Weight-Loss Series "The Biggest Loser" to Deliver Diet and Wellness Tips to Its Mobile Subscribers

[via press release from NBC]

GOLDPOCKET WIRELESS PARTNERS WITH NBC'S POPULAR WEIGHT-LOSS SERIES "THE BIGGEST LOSER" TO DELIVER DIET AND WELLNESS TIPS TO ITS MOBILE SUBSCRIBERS

GOLDPOCKET WIRELESS PARTNERS WITH NBC'S POPULAR WEIGHT-LOSS SERIES "THE BIGGEST LOSER" TO DELIVER DIET AND WELLNESS TIPS TO ITS MOBILE SUBSCRIBERS

Los Angeles, CA - October 25, 2005 - This season, millions of Americans are again tuning in to NBC's popular reality series "The Biggest Loser" (Tuesdays, 8 p.m. ET) for inspiring and motivational tales of weight loss. Now, viewers can take useful information from the show with them wherever they go, thanks to The Biggest Loser Mobile Subscription service, powered by GoldPocket Wireless, a leader in mobile technologies for the media industry.

Every weekday, subscribers receive the "best of" tips from the show - from practical diet hints to fun workout facts. The text-message hints are sent to subscribers' phones and can be stored and accessed whenever extra encouragement is needed. Viewers can sign up for the service, which costs $2.99 a month, by texting in the letters "BL" to 62288 (NBCTV).

NBC is utilizing GoldPocket Wireless's content management and distribution platform to deliver this exciting new campaign. GoldPocket Wireless's EMConnect Gold content management system allows content providers to create, manage, and deliver all aspects of a mobile campaign, from enabling subscriber registration, to uploading and scheduling the delivery of premium content. NBC is also utilizing GoldPocket Wireless's direct connections with the major wireless carriers to make The Biggest Loser Mobile Subscription service available to virtually all U.S. wireless subscribers. GoldPocket Wireless's premium billing integrations with carriers ensure that the charges for the monthly service appear on subscribers' regular mobile phone bill.

"The Biggest Loser" is again attracting a large nation-wide audience, and we're excited to extend it to the mobile platform," said Stephen Andrade, Vice President of Interactive for NBC. "Using GoldPocket Wireless's content management and distribution platform, we were able to quickly and easily set up this service for access by virtually all wireless subscribers."

"We are delighted NBC is using our technology to provide this value-added service to their viewers," said Stephen Leonard, President of GoldPocket Wireless. "The Biggest Loser Mobile Subscription service is yet another example of how mobile campaigns extend the reach of television by giving viewers new ways to become involved with their favorite shows. The wireless subscription model has proven to be a very successful way for content providers to reach consumers anytime, anywhere."

"When we created 'The Biggest Loser' we always envisioned it as a multi-platform lifestyle brand in and of itself and this service will provide our audience with another opportunity to further interact with the show and make healthier lifestyle choices" added co-creator and Reveille CEO Ben Silverman.

The first reality series in which everybody "loses," "The Biggest Loser" offers severely overweight participants the opportunity to undergo a radical physical makeover without any kind of surgery. Caroline Rhea ("Sabrina, the Teenage Witch") hosts the series which challenges and encourages overweight contestants as they compete for a grand prize of $250,000 in a safe and recommended manner through comprehensive diet and exercise. The unscripted and life-altering one-hour reality series gathers contestants from across the country to face real-life temptations while being provided with approved weight-loss skills and resources in an effort to help them transform their bodies, health -- and ultimately, their lives.

"The Biggest Loser" provides the 14 strong-willed yet hopeful contestants -- who are divided into the red team (women) and the blue team (men) -- challenges, temptations, weigh-ins and eliminations until the final contestant remains to claim the title of "the biggest loser." Each team works out under the supervision of professional trainers Jillian Michaels (red team) and Bob Harper (blue team).

"The Biggest Loser" is a production of Reveille LLC, 25/7 Productions, 3 Ball Productions and NBC Universal Television Studio. Ben Silverman (NBC's "The Office," "The Restaurant"), Dave Broome ("Tsunami Aid, A Concert of Hope"), JD Roth ("For Love or Money," "Beauty and the Geek"), John Foy ("For Love or Money," "Endurance") and Todd A. Nelson ("For Love or Money," "Endurance") are the executive producers.

GOLDPOCKET WIRELESS is the leading provider of mobile content creation, management, and transport solutions to the North American media industry, with the only advanced scalable product suite that allows media companies to manage and deliver all forms of mobile content to any mobile device. GoldPocket Wireless's interactive systems are widely accepted as the industry standard, and the company's customer list is simply unmatched in North America, including top media companies such as CBS, Fox, NBC, HSN, GSN, A&E, History Channel, Spike TV, MGM, The WB, Speed Channel, PBS, AMC, TBS Superstation, CNN, Bravo, Fuse, and Lifetime.

REVEILLE, an independent television studio with a strategic relationship with NBC Universal, develops, produces and distributes new and non-traditional programming formats for television and motion pictures across a variety of genres, including comedy, drama, game, and reality for American and international markets. Founded in 2002 by CEO Ben Silverman, the company currently produces the critically acclaimed comedy "The Office" for NBC, and the 3rd season of "Nashville Star" for USA Network. The studio is also currently in production on the second seasons of its NBC reality sensation "The Biggest Loser", the breakout Bravo docusoap "Blow Out", and the inaugural season of Academy Award nominee Morgan Spurlock's "30 Days" for FX. Other Reveille programming includes "The Restaurant" for NBC, "The Club" on Spike, and "Date My Mom" on MTV.

In addition, the company sells television formats internationally for producers such as BBC Worldwide, Renegade and Princess Productions, as well as its own finished tapes and program formats such as "The Restaurant" (NBC), "Blow Out" (Bravo) and "Date My Mom" (MTV). Reveille also distributed the internationally renowned, award-winning "9/11" documentary and is a world leader in creating integrated marketing opportunities for leading advertisers as well as developing alternative financing paradigms.





  [october 2005]  
S
M
T
W
T
F
S
      


· 30 DAYS (FX)
· 9/11 (CBS)
· BEAUTY AND THE GEEK (CW)
· BIGGEST LOSER, THE (NBC)
· BLOW OUT (BRAVO)
· CLUB, THE (SPIKE TV)
· FOR LOVE OR MONEY (NBC)
· NASHVILLE STAR (NBC)
· OFFICE, THE (NBC)
· RESTAURANT, THE (NBC)
· SABRINA, THE TEENAGE WITCH (WB)





[03/26/17 - 08:41 AM]
Saturday's Broadcast Ratings: NBC Tops Demos on Low Key Night
The latest installment of "SNL Vintage" leads the night among adults 18-49.

[03/25/17 - 08:29 AM]
Friday's Broadcast Ratings: NCAA Coverage Puts CBS on Top
The Eye easily wins the evening in total viewers and adults 18-49.

[03/24/17 - 11:53 PM]
Development Update: Friday, March 24
Updates include: Dave Erickson to exit AMC's "Fear the Walking Dead"; Sharon Lawrence cast in "Me, Myself & I" at CBS; and Cher bows out of Lifetime's "Flint" docudrama.

[03/24/17 - 02:58 PM]
TV One Premieres "The Lost Souls Cafe" on Easter Sunday, April 16 at 6 pm ET
Loretta Devine, Christian Keyes, Kiki Haynes and Ernest L. Thomas star in the film adaptation of Donald Welch's popular inspirational stage play.

[03/24/17 - 01:20 PM]
"Into the Badlands" Is 2017's #1 Returning Cable Series
AMC further spins the numbers for Sunday, March 19.

[03/24/17 - 10:51 AM]
Univision Network Casts Marco de la O as Star of New Boundary-Breaking Original Series "El Chapo"
The new ripped-from-the-headlines drama explores the life story of one of the world's most notorious criminals over a span of three decades - from 1985, when he was a low level member of the Guadalajara Cartel, his rise to power and his ultimate downfall.

[03/24/17 - 10:38 AM]
John Leguizamo Joins the Cast of "Waco" - Premieres on Paramount Network in 2018
Leguizamo joins the cast as ATF agent Robert Rodriguez, who was was sent into Koresh's Mount Carmel to gather evidence and build a federal case against the Branch Davidians but forged a bond with the people inside.

[03/24/17 - 10:05 AM]
Discovery Channel Revs Up Motor Line-Up with New Series "House of Cars" (W/T)
The series, produced by Coolfire Studios, is an original unscripted series that proves building cars isn't just for the pros - it's for anyone who thinks they have what it takes to test their chops on a big build.

[03/24/17 - 10:00 AM]
Leah Remini and Kevin James Reunite on the Two-Part Season Finale of the #1 New Comedy "Kevin Can Wait"
In the two-part finale, Kevin agrees to come out of retirement briefly to reprise his undercover assignment in an ongoing police investigation where he and fellow cop Vanessa Cellucci (Remini) will, once again, pose as husband and wife.

[03/24/17 - 09:30 AM]
AMC to Air Special Edition of "Talking" After Show Following the "Better Call Saul" Season Three Premiere and Finale Episodes
Hosted by Chris Hardwick, the hour-long talk show will feature series cast, producers and celebrity fans discussing the Emmy(R) nominated series' third season.

[03/24/17 - 08:41 AM]
Thursday's Broadcast Ratings: CBS Pulls in Front with NCAA Coverage
The Eye wins the night among total viewers and adults 18-49.

[03/24/17 - 08:02 AM]
"J. Cole: 4 Your Eyez Only, A Dreamville Film," The Grammy-Nominated Music Star's Second HBO Special, Debuts April 15
In the spirit of his previous outing, this exclusive presentation is a multi-narrative show that combines music performances with intimate interviews documented through Cole's lens.

[03/24/17 - 08:00 AM]
"Charlie Hustle" & "The Big Hurt" Reunite as MLB Analysts for FOX Sports' 2017 Season
"Charlie Hustle" and "The Big Hurt" add to an already impressive baseball cast for FOX Sports, which also includes World Series Champions Alex Rodriguez, and Nick Swisher.

[03/24/17 - 07:26 AM]
Giada De Laurentiis Returns to Her Family's Homeland and Showcases the Food and Culture of Florence in New Season of "Giada in Italy," Premiering Sunday, April 9th at 12PM ET/PT
The series shares Giada's passion for all things Italy - especially the food.

[03/24/17 - 02:52 AM]
Academy Award Winner Adrien Brody Joins "Peaky Blinders" for Series Four
Tom Hardy returns as Jewish gang leader Alfie Solomons, alongside series regulars Natasha O'Keefe and Packy Lee.