[11/08/05 - 12:00 AM]
The Boondocks Scores Best Series Premiere in Adult Swim's Five-Year History

[via press release from Cartoon Network]

The Boondocks Scores Best Series Premiere in Adult Swim�s Five-Year History

Sunday, Nov. 6, 11 p.m. Debut Garners 1,605,000 Different Viewers 18+

The Boondocks Drives Adult Swim to #1 Ranking among Ad-Supported Basic Cable for Adults 18-34 and Adults 18-24 Total Day Delivery

Setting all-new Adult Swim delivery records for a series premiere, The Boondocks (Sunday, Nov. 6, 11 p.m. ET/PT), from comic artist and series creator Aaron McGruder, scored the late-night service�s highest new series delivery and ratings ever among adults 18-34, adults 18-24, men 18-34, men 18-24 and women 18-24. A total of 1,605,000 unduplicated persons 18+ tuned into the Sunday-night premiere, helping Adult Swim once more claim the #1 ranking for the week among all ad-supported basic cable for total day delivery of adults 18-34, adults 18-24 (32 weeks running) and men 18-24 (32 weeks running). Despite heavy competition from ESPN�s football programming, The Boondocks ranked #19 for the week among all ad-supported basic cable programs for adults 18-34 delivery and #8 with adults 18-24 delivery.

�We couldn�t be more proud of such a promising start for this provocative and smart new series,� said Jim Samples, executive vice president and general manager of Cartoon Network.

Mike Lazzo, Cartoon Network senior vice president responsible of Adult Swim added, �I�m delighted with the ratings, and we�re grateful to Aaron and his team for producing such great television.�

Highlights of The Boondocks premiere, as well as Adult Swim�s overall performance, include the following:

The Boondocks (Sunday, 11 p.m.)

- Adults 18-34 delivery totaled 879,000 viewers and a 1.3 rating

- Adults 18-24 delivery totaled 580,000 viewers and a 2.1 rating

- Men 18-34 delivery totaled 592,000 viewers and a 1.8 rating

- Men 18-24 delivery totaled 399,000 viewers and a 2.8 rating

- Women 18-24 delivery totaled 181,000 viewers and a 1.3 rating

ADULT SWIM (Monday-Thursday, Saturday, 11 p.m.-6 a.m., Sunday, 10 p.m.-6 a.m.)

- Adults 18-34 delivery totaled 361,000 and an 0.5 rating

- Adults 18-24 delivery totaled 211,000 and an 0.8 rating

- Men 18-34 delivery totaled 238,000 and an 0.7 rating

- Men 18-24 delivery totaled 150,000 and a 1.1 rating

- Adults 18-49 delivery totaled 468,000 and an 0.4 rating

The Boondocks tells the story of Huey and Riley, two kids who move from Chicago�s South Side to the suburbs with their Granddad, Robert Jebediah Freeman. In moving to the quiet and safety of �The Boondocks��a.k.a. suburban Woodcrest�it�s Granddad�s hope that he can ignore his rambunctious grandkids and enjoy the fourth quarter of his life in peace. But Huey, a 10-year-old leftist revolutionary, and his 8-year-old misfit brother Riley don�t adapt to the new environment as well as expected. Although the boys torture each other and provoke the neighborhood, they are no match for Granddad, who is eccentric even by �crazy-ass-old-black-man� standards.

Adult Swim (AdultSwim.com), launched on Cartoon Network in 2001, is Turner Broadcasting System, Inc.�s network dedicated to edgy animated comedy and action series, both original and acquired, airing Saturday-Thursday from 11 p.m-6 a.m. (ET, PT). Adult Swim shares channel space with Cartoon Network, home to the best in original, classic and acquired programming for children and families, and is seen in 88.5 million U.S. homes.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and the leading provider of programming for the basic cable industry.

RATING PERIOD: 10/31/05-11/06/05

SOURCE: Turner Entertainment Research from Nielsen Media Research data. These television ratings data are reproduced here with permission from Nielsen Media Research. Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES: All ratings based on Total U.S. Television Universe of 110,200,000 homes.

  [november 2005]  


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