[02/16/06 - 12:00 AM]
VH1 and Ifilm Add Six New Episodes of 'Web Junk 20' to Their Line-Up Including a 'Show Us Your Junk' Viewer-Generated Video Contest

[via press release from VH1]

VH1 and IFILM Add Six New Episodes of 'Web Junk 20' to Their Line-Up Including a 'Show Us Your Junk' Viewer-Generated Video Contest

NEW YORK, Feb. 16 -- Following strong on-air ratings and significant increases in mobile downloads, viewer-submitted video uploads, and VSPOT streams, VH1 and IFILM have announced plans to extend "Web Junk 20" from its original slate of six episodes, with six new episodes. The additional episodes will give viewers more of what they really want to see -- celebrity slip-ups, animated satire, bloopers, and everyday people at their most outrageous.

VH1's partnership with IFILM has struck a pop culture chord, bringing together two things people love -- TV and the Web -- and they have done so by reaching viewers across multiple platforms at increasing rates. On-air, "Web Junk 20" averaged a .50(*) among the key 18-49 demo in its first five premieres -- up 47 percent from the same time period last year. Additionally, since it premiered in January, "Web Junk 20" has been the most viewed VH1 programming on VSPOT at VH1.com and has accounted for more than 25 percent of all VH1 Mobile downloads. The success of "Web Junk 20" on VSPOT has also driven streams to record numbers in the month of February.

Additions to the line-up include two one-hour episodes and four half-hour episodes. VH1 and IFILM will also launch a "Show Us Your Junk" viewer-generated video competition where one lucky viewer will be crowned "winner" and his/her Web junk clip will air on an episode of "Web Junk 20" in early spring. In addition, the winner will receive an HP Digital Media Center with Intel technology and the latest Aquos liquid crystal television from Sharp.

To enter the "Show Us Your Junk" competition, visit the "Web Junk 20" upload page on IFILM.com at http://www.ifilm.com/webjunk. The submission period begins during the premiere broadcast of "Web Junk 20" on Friday, February 17 at 11:30 PM(**). The deadline for submission is March 19. To be considered for the 'Show Us Your Junk" contest all video submissions must consist of original content.

"Web Junk 20," airs Fridays at 11:30 PM(**). Hosted by comic Patrice O'Neal, "Web Junk 20" celebrates and brings a unique look at all the weirdest, wildest, and most hilarious internet video clips out there. Each episode of "Web Junk 20" is available on-demand on VSPOT at VH1.com (http://vspot.vh1.com) after airing on VH1 every Friday night. In addition to providing research on the show, IFILM makes each clip available in its entirety on its Web site at http://www.IFILM.com and provides viewers with the ability to upload clips for consideration in future episodes of "Web Junk 20".

"Web Junk 20", is a production of VH1; Executive Produced by Rick Hankey, Shelly Tatro and Michael Hirschorn.

To learn more about "Web Junk 20" visit http://www.vh1.com.

(*) According to Nielsen Media Research.

(**) All times are ET/PT

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 87 million households in the U.S. VH1 also has an array for digital services including VH1 Classic, VH1 Soul, VH Uno and VH1 Country. Connect with VH1 at http://www.VH1.com.

VSPOT at VH1.com (http://vspot.vh1.com), offers distinct channels of original and exclusive music and pop culture programming that allows VH1's upscale adult audience to take VH1 with them wherever they go. VSPOT debuted with the first episode of the VH1 series "Surreal Life 5" three days before the series premiered on the VH1 linear network. Music artists sound off in original franchises such as "Artist 2 Artist" and "Take 2." In September, VSPOT extended VH1's "Hip Hop Honors" event with elements such as "VIP Pass" which featured behind-the-scenes action hosted by MC Lyte and an exclusive performance on the "gold carpet" by artist David Banner -- all resulting in a six-fold increase in normal traffic.

VH1 is a registered trademark of MTV Networks, a unit of Viacom International Inc. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.

Web Site: http://www.vh1.com http://www.ifilm.com/webjunk http://vspot.vh1.com http://www.IFILM.com

  [february 2006]  


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