[03/15/06 - 12:00 AM]
VH1's 'Flavor of Love' Ends Its Season with Record Success on Vspot at VH1.com and VH1 Mobile

[via press release from VH1]

VH1's 'Flavor of Love' Ends Its Season With Record Success on VSPOT at VH1.com and VH1 Mobile

'Flavor of Love' Delivers 1.1 Million Streams in Two Days - Breaks VSPOT Streaming Record for a Single Show

NEW YORK, March 15 -- VH1's "Flavor of Love" continued its success across all platforms -- VSPOT, VH1's broadband channel, VH1 Mobile, and on-air -- with Sunday's season finale. In addition to breaking a new 2-day streaming record for a single show on VSPOT, "Flavor of Love" remains the most popular VH1 Mobile content, and scored a 3.5 on-air rating in the key 18-49 demo, making it the #1 show in VH1's history.

"The success of 'Flavor of Love' on VSPOT and VH1 Mobile points to how well VH1 integrates its programming across all platforms," said Tina Imm, Vice President, VH1 Digital Media. "In addition to extending our on-air programming with on-demand VSPOT coverage, we create exclusive broadband 'extras' for all of our programming, giving viewers more of the shows they love before and after they air on TV."

In addition to on-demand clips from the show, outtakes, and sneak peeks each week, "Flavor of Love" programming on VSPOT includes bonus footage and "extras" like "Flav's Filosophies," Flav's take on some of life's not-so-burning questions.

VSPOT (http://vspot.vh1.com):

* Continuing the buzz after Sunday's on-air season finale, "Flavor of Love" yielded 1.1 million streams (Monday and Tuesday) on VSPOT, VH1's broadband channel -- setting a new 2-day VSPOT record for a single show.

VH1 Mobile:

* "Flavor of Love" has been the top performing VH1 Mobile content throughout the months of February and March.

* "Flavor of Love" streams accounted for 4 of the top 10 VH1 Mobile clips and over 30 percent of total VH1 Mobile streams in the last two weeks.

* Exclusive "Flavor of Love" ringtones continue to be VH1.com's top-selling ringtones.

VH1 connects viewers to the music, artists and pop culture that matter to them most with series, specials, live events, exclusive online content and public affairs initiatives. VH1 is available in 87 million households in the U.S. VH1 also has an array for digital services including VH1 Classic, VH1 Soul, VH Uno and VH1 Country. Connect with VH1 at http://www.VH1.com.

VSPOT at VH1.com (http://vspot.vh1.com) offers distinct channels of original and exclusive music and pop culture programming that allows VH1's upscale adult audience to take VH1 with them wherever they go. Leading with music programming, VSPOT offers thousands of music videos, artist interviews, live events coverage, behind-the-scenes access, and exclusive in-studio performances from artists like The White Stripes and INXS. Users can also watch VSPOT originals, movie clips and trailers, and VH1 shows like "The Surreal Life" and "Hogan Knows Best" on VSPOT.

VH1 is a registered trademark of MTV Networks, a unit of Viacom International Inc. MTV Networks also operates and offers joint ventures, licensing agreements and syndication deals whereby its programming can be seen worldwide.

Web Site: http://www.VH1.com http://vspot.vh1.com

  [march 2006]  


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