[06/27/06 - 12:00 AM]
NBC and Youtube Announce Strategic Partnership

[via press release from NBC]


Companies Team Up in Ground-Breaking, Promotional Relationship And Innovative Advertising Agreement

BURBANK, Calif. and SAN MATEO, Calif. � June 27, 2006 � NBC and YouTube, Inc. today announced a strategic partnership that will combine NBC's quality programming with YouTube's vast audience to enhance the entertainment experience on YouTube while engaging viewers in innovative new ways to promote NBC's Fall program lineup and other preferred shows over the next year. The agreement also includes an integrated, cross-promotional advertising relationship on the YouTube service and significant on-air promotion provided by NBC.

Under the terms of the agreement, NBC will create an official NBC Channel on YouTube to house its Fall Preview area with exclusive clips to promote NBC's "The Office." In addition, over the next year, NBC will upload several video presentations and longform promos per week to the NBC Channel on YouTube from primetime and late-night programs like "Saturday Night Live," "The Office," and "The Tonight Show with Jay Leno." YouTube will also promote NBC's videos throughout the site.

"The YouTube and NBC partnership symbolizes what can happen when traditional media companies and new media companies find common ground," said John Miller, Chief Marketing Officer, NBC Universal Television Group. "YouTube is the perfect online media partner to promote NBC's marquee entertainment to their audience and explore new and creative ways to harness the power of viral video in a manner that respects copyrights. We applaud YouTube for their continued willingness to work with us to remove any unauthorized NBC content and protect our copyrighted material. We are thrilled to be partnering with this forward-thinking company."

"We are delighted to work with NBC on an official basis. Bringing more entertaining and exclusive content to YouTube helps further our goal of providing the best video entertainment experience on the Internet," said Chad Hurley, co-founder and CEO of YouTube. "This partnership provides greater visibility and access to both NBC and YouTube's audiences, providing both companies with new outlets for growth and opportunity."

Additionally, NBC will launch a contest for its hit comedy "The Office" (Thursdays, 9:30-10 p.m. ET) where people can submit their own creative 20-second promotional videos to NBC's YouTube Group (www.youtube.com/theoffice). NBC will publicize the campaign on air regularly during the first three weeks of the contest, encouraging YouTube users to enter. User-generated videos must be compelling and entertaining and create interest for potential viewers to watch "The Office." Examples can be seen in the NBC YouTube Group.

The contest runs June 26 through July 21. The winning video will air within the network broadcast of "The Office" during the month of August. NBC will also offer a "how-to" video featuring writer-producer Bill Lowery, who normally writes and produces all the network's promos for "The Office."

"We are excited about customizing the NBC Channel and sharing with our subscribers all the entertaining promotional content we are offering to encourage them to watch our Fall line-up and other programs," said Miller. "With the contest, we want to have some fun and allow an artistic avenue for fans of 'The Office.' We know they have a lot of great ideas that deserve to be shared and we can't wait to see what they upload to YouTube."

People now watch more than 70 million videos per day on YouTube, and it is the 17th most trafficked Web site in the world, making YouTube the leading entertainment destination for video on the Internet.

About NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

About YouTube

Founded in February 2005, YouTube is a consumer media company for people to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, blogs, and e-mail. The company currently delivers more than 70 million video views every day with 60,000 new videos uploaded daily. With investment support from Sequoia Capital, YouTube has quickly become the leading destination on the Internet for video entertainment.

  [june 2006]  


[10/25/16 - 02:18 PM]
VH1's Highly Anticipated "Martha & Snoop's Potluck Dinner Party" to Premiere Monday, November 7 at 10PM ET/PT
Guests include Seth Rogen, Wiz Khalifa, Rick Ross, Jamie Chung, 2 Chainz, Naya Rivera, Ashley Graham, Jason Derulo, 50 Cent, Fat Joe, Mike Epps, Kathy Griffin, Kelis, Ashlee Simpson & Evan Ross, Keke Palmer, Robin Thicke and Bella Thorne.

[10/25/16 - 01:16 PM]
Comedy Central Sets Election Night Programming
Highlights include a live one-hour telecast of "The Daily Show with Trevor Noah" airing at 11:00/10:00c.

[10/25/16 - 01:00 PM]
CMT's Annual "Artists of the Year" Celebration Continues to Rise Attracting Nearly 2 Million Viewers with Ratings Soaring More Than 20%
CMT spins the numbers for Thursday, October 20.

[10/25/16 - 12:38 PM]
Showtime(R) Accelerates World Television Premiere Date for "Zero Days" to Saturday, Nov. 5 at 9PM ET/PT
As the subject continues to make headlines across the U.S and world, this film becomes more relevant and powerful documentary as viewers are being confronted by these issues in their daily lives.

[10/25/16 - 12:01 PM]
"The 2016 SNL Election Special" Revisits Unpredictable Presidential Campaign
The hour-long telecast is set to air Monday, November 7 at 10:00/9:00c.

[10/25/16 - 11:26 AM]
Discovery Cruises Into SEMA to Find the Next Motor Monday Star
Discovery Casting will be scouting for new talent at the SEMA Auto show taking place November 1-4 at the Las Vegas Convention Center.

[10/25/16 - 10:59 AM]
FYI Orders Season Five of "Married at First Sight" in Chicago
Production has already begun in Chicago, Illinois with the new season slated to air in 2017.

[10/25/16 - 10:14 AM]
TV One Joins Lexus for a Special Presentation of "Lexus Verses and Flow" Airing Wednesday, October 26 at 11 PM ET/8 PM PT
Dondré T. Whitfield hosts the special evening that blends music performances by chart-topping artists with spoken word presentations from top slam poetry artists.

[10/25/16 - 10:11 AM]
Video: Key Art and Trailer for Season Two of Original Scripted Drama, "The Art of More" Released
Returning for the new season are stars Dennis Quaid, who also serves as executive producer, Kate Bosworth, Cary Elwes and Christian Cooke.

[10/25/16 - 10:01 AM]
History's New Military Drama Series "Six" Premieres Wednesday, January 18 at 10PM ET/PT
The eight episode first season follows members of Navy SEAL Team Six, modern American warriors, whose covert mission to eliminate a Taliban leader in Afghanistan goes awry when they uncover a U.S. citizen working with terrorists.

[10/25/16 - 09:01 AM]
International Icon Lady Gaga to Perform at the "2016 American Music Awards(R)"
Lady Gaga is a nine-time American Music Award nominee and took home the win in 2010 for Favorite Female Artist - Pop/Rock.

[10/25/16 - 08:48 AM]
Bravo Media Goes Behind the Scenes of the Ultra Exclusive "Timber Creek Lodge" Premiering Monday, December 5 at 10PM ET/PT
It's all work and a lot of play at "Timber Creek Lodge," where viewers will go behind the doors of a five-star mountain retreat to see the on-and-off duty shenanigans of the resort staff working around the clock to provide the ultimate vacation experience.

[10/25/16 - 08:46 AM]
Monday's Broadcast Ratings: NBC Tops Charts with "The Voice"
The Peacock stakes claim to the most-watched network among total viewers and adults 18-49.

[10/25/16 - 08:36 AM]
Jennifer Nettles to Host "CMA Country Christmas," Airing Monday, November 28, on ABC
Nettles, who is hosting the special for the seventh time this year, will release her first holiday album, "To Celebrate Christmas," October 28, on Big Machine Records.

[10/25/16 - 08:00 AM]
Video: Oy with the Poodles Already! Netflix's "Gilmore Girls: A Year in the Life" Trailer Is Here!
"Gilmore Girls: A Year in the Life" launches Friday, November 25, everywhere that Netflix is available.