or


[06/27/06 - 12:00 AM]
NBC and Youtube Announce Strategic Partnership

[via press release from NBC]

NBC AND YOUTUBE ANNOUNCE STRATEGIC PARTNERSHIP

Companies Team Up in Ground-Breaking, Promotional Relationship And Innovative Advertising Agreement

BURBANK, Calif. and SAN MATEO, Calif. � June 27, 2006 � NBC and YouTube, Inc. today announced a strategic partnership that will combine NBC's quality programming with YouTube's vast audience to enhance the entertainment experience on YouTube while engaging viewers in innovative new ways to promote NBC's Fall program lineup and other preferred shows over the next year. The agreement also includes an integrated, cross-promotional advertising relationship on the YouTube service and significant on-air promotion provided by NBC.

Under the terms of the agreement, NBC will create an official NBC Channel on YouTube to house its Fall Preview area with exclusive clips to promote NBC's "The Office." In addition, over the next year, NBC will upload several video presentations and longform promos per week to the NBC Channel on YouTube from primetime and late-night programs like "Saturday Night Live," "The Office," and "The Tonight Show with Jay Leno." YouTube will also promote NBC's videos throughout the site.

"The YouTube and NBC partnership symbolizes what can happen when traditional media companies and new media companies find common ground," said John Miller, Chief Marketing Officer, NBC Universal Television Group. "YouTube is the perfect online media partner to promote NBC's marquee entertainment to their audience and explore new and creative ways to harness the power of viral video in a manner that respects copyrights. We applaud YouTube for their continued willingness to work with us to remove any unauthorized NBC content and protect our copyrighted material. We are thrilled to be partnering with this forward-thinking company."

"We are delighted to work with NBC on an official basis. Bringing more entertaining and exclusive content to YouTube helps further our goal of providing the best video entertainment experience on the Internet," said Chad Hurley, co-founder and CEO of YouTube. "This partnership provides greater visibility and access to both NBC and YouTube's audiences, providing both companies with new outlets for growth and opportunity."

Additionally, NBC will launch a contest for its hit comedy "The Office" (Thursdays, 9:30-10 p.m. ET) where people can submit their own creative 20-second promotional videos to NBC's YouTube Group (www.youtube.com/theoffice). NBC will publicize the campaign on air regularly during the first three weeks of the contest, encouraging YouTube users to enter. User-generated videos must be compelling and entertaining and create interest for potential viewers to watch "The Office." Examples can be seen in the NBC YouTube Group.

The contest runs June 26 through July 21. The winning video will air within the network broadcast of "The Office" during the month of August. NBC will also offer a "how-to" video featuring writer-producer Bill Lowery, who normally writes and produces all the network's promos for "The Office."

"We are excited about customizing the NBC Channel and sharing with our subscribers all the entertaining promotional content we are offering to encourage them to watch our Fall line-up and other programs," said Miller. "With the contest, we want to have some fun and allow an artistic avenue for fans of 'The Office.' We know they have a lot of great ideas that deserve to be shared and we can't wait to see what they upload to YouTube."

People now watch more than 70 million videos per day on YouTube, and it is the 17th most trafficked Web site in the world, making YouTube the leading entertainment destination for video on the Internet.

About NBC Universal

NBC Universal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80%-owned by General Electric, with 20% controlled by Vivendi Universal.

About YouTube

Founded in February 2005, YouTube is a consumer media company for people to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, blogs, and e-mail. The company currently delivers more than 70 million video views every day with 60,000 new videos uploaded daily. With investment support from Sequoia Capital, YouTube has quickly become the leading destination on the Internet for video entertainment.





  [june 2006]  
S
M
T
W
T
F
S
    


· OFFICE, THE (NBC)





[10/19/18 - 03:01 PM]
CBS Gives Full-Season Orders to "God Friended Me," "Magnum P.I." and "The Neighborhood" for the 2018-2019 Broadcast Season
These series join the previously announced "FBI" as freshman shows receiving full-season orders for 2018-2019 on CBS.

[10/19/18 - 02:48 PM]
The CW's New Fall Series "All American" and "Charmed" Get Additional Local Boost as CW Affiliates Schedule Weekend Airings
CW stations nationwide are re-airing the first two episodes on a special date and time.

[10/19/18 - 01:09 PM]
Matthew Broderick Joins Cast of Netflix High School Apocalypse Dramedy "Daybreak"
He'll play Principal Burr: the cheerful, upbeat principal of Glendale High, Burr knows the name of every kid in school and their favorite character to play in Overwatch.

[10/19/18 - 11:16 AM]
"Station 19" Comes in Hot with a Full-Season Order From ABC
In the Live + 3 Day ratings, "Station 19" built on its season premiere by 24% in Total Viewers and by 25% in Adults 18-49 to set new series highs.

[10/19/18 - 11:00 AM]
FOX Places Back-Nine Order of "The Cool Kids," Joining "Last Man Standing" for a Full Season
The network has picked up nine additional episodes of the new comedy.

[10/19/18 - 10:31 AM]
Video: Showtime(R) Drops the Trailer for New Comedy "Black Monday" on Anniversary of the Historic Stock Market Crash
Don Cheadle, Andrew Rannells and Regina Hall star in the series, premiering Sunday, January 20 at 10:00/9:00c.

[10/19/18 - 10:09 AM]
Kelsea Ballerini, Luke Bryan, Kenny Chesney, Dan + Shay, Old Dominion, Carrie Underwood, and Keith Urban Set to Perform at "The 52nd Annual CMA Awards"
Ballerini is a six-time career CMA Awards nominee, returning this year with her fourth consecutive Female Vocalist of the Year nomination.

[10/19/18 - 09:21 AM]
Paloma Faith Joins "Pennyworth" for Epix and Warner Horizon Scripted Television, Based on the Characters from DC
She'll play the series regular role of "Bet Sykes," a spirited, sadistic and sharp-tongued villain.

[10/19/18 - 08:53 AM]
Showtime(R) Releases Season Six Premiere of "Ray Donovan" Early to Subscribers
The episode is now available only to Showtime subscribers via Showtime streaming, Showtime Anytime and on demand.

[10/19/18 - 08:13 AM]
Thursday's Broadcast Ratings: FOX Holds Onto Demo Crown with "Thursday Night Football"
Despite a blowout Broncos-Cardinals game, the network once again takes home top honors among adults 18-49.

[10/19/18 - 08:02 AM]
Video: Sundance TV Releases "Jonestown: Terror in the Jungle" Trailer in Advance of Two-Night Special Event
Look for said event on Saturday, November 17 and Sunday, November 18 at 9:00/8:00c.

[10/19/18 - 07:58 AM]
WE tv's Groundbreaking Docuseries "Love After Lockup" Returns Friday, December 7 at 9PM ET/PT
WE tv's explosive docuseries is back for a second season, exploring new shocking and revealing stories of couples who fall in love despite the prison bars between them.

[10/19/18 - 06:30 AM]
New Kids on the Block Singer Jonathan Knight to Star in HGTV Pilot "Farmhouse Fixer"
"Old farmhouses are American treasures," said Jonathan. "Most have been in the same family for 200 years and have never been renovated. And they're disappearing fast. If we don't save them, they're going to be gone."

[10/19/18 - 06:00 AM]
National Geographic Taps Angela Bassett to Narrate Stunning Natural History Special "The Flood"
The two-hour wildlife documentary special premieres Sunday, November 25 at 8:00/7:00c.

[10/18/18 - 04:45 PM]
Bette Midler, Brooke Shields, John Larroquette, Katie Couric and Peter Gallagher to Guest Star in the CBS/Warner Bros. Television Comedy "Murphy Brown"
Midler reprises her role 20 years later as Caprice Morton, previously known as Caprice Feldman, Murphy's former secretary.