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[08/03/06 - 12:00 AM]
Project Runway #1 Show on Cable Last Night and Most Watched Telecast in Bravo History

[via press release from Bravo]

PROJECT RUNWAY #1 SHOW ON CABLE LAST NIGHT AND MOST WATCHED TELECAST IN BRAVO HISTORY

PROJECT RUNWAY #1 SHOW ON CABLE LAST NIGHT AND MOST WATCHED TELECAST IN BRAVO HISTORY

#1 SHOW ON BOTH CABLE AND BROADCAST IN ITS TIMESLOT IN SEATTLE, BALTIMORE, SAN FRANCISCO,PROVIDENCE AND SAN DIEGO

NEW YORK - August 3, 2006 - Bravo said Auf Wiedersehen to the competition last night! The Emmy-nominated breakthrough series "Project Runway" broke ratings records for the network. Last night's buzz-worthy episode was the #1 cable show of the day, and was the most watched telecast in Bravo history among total viewers, outperforming the previous record held by the "Project Runway" season 2 finale. More than 3.4 million total viewers tuned-in to the much-blogged-about and highly-anticipated episode, making it the #1 program of the day on cable. It also was #1 in in Adults 18-34 (1.4 million), 18-49 (2.2 million) and 25-54 (2.0 million).

"Project Runway" was the #1 show in its time slot for both cable and broadcast networks in major markets, based on metered market cable HH ratings, in Seattle (9.2), Baltimore (7.4), San Francisco (7.0), Providence (7.0), San Diego (5.6).

Lauren Zalaznick, President of Bravo, said, "Project Runway is truly a cultural phenomena and the ratings show that."

"Project Runway" was also the #1 program of the day in key women demos W18-34, W18-49, and W25-54. The show outperformed all broadcast competition among Women 18-34 in its time period.

"Project Runway" airs every Wednesday at 10:00 p.m. on Bravo.

Bravo is the cable network that plugs people into arts, entertainment and pop culture with original programming, acclaimed drama series, movies, comedy and music specials, and by showing a whole different side of celebrities. Currently available in more than 80 million homes, Bravo is known for breaking exciting new personalities, shaking up the way we look at style, media, fame and Hollywood, pulling back the curtain on the creative process, and making influential and inventive original programming. Its critically acclaimed original programming includes the Emmy-nominated "Kathy Griffin: My Life on the D-List," 11-time Emmy-nominated "Inside the Actors Studio," "The Real Housewives of Orange County," "Top Chef," "Celebrity Poker Showdown," as well as the 2004 Emmy winner for Outstanding Reality Program, "Queer Eye," and the four-time Emmy-nominated hit competition series, "Project Runway."

Bravo is a program service of NBC Universal Cable Entertainment, a division of NBC Universal one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBC cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information visit www.bravotv.com.

Source: National Ratings: Nielsen NHI Live + Same Day Data (12/26/05-8/2/06), Data before 12/26/05 is Pre-DVR; Metered Market Ratings: Nielsen Galaxy Navigator, Cable HH Ratings.





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· PROJECT RUNWAY (LIFETIME)





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