or


[08/07/06 - 12:00 AM]
Google and Viacom's MTV Networks to Test New Online Video Distribution Model

[via press release from MTV]

Google and Viacom's MTV Networks to Test New Online Video Distribution Model

MTVN Hit Programs Also Available Now for Download-To-Own on Google Video

NEW YORK, and MOUNTAIN VIEW, Calif., Aug. 7 -- Google Inc. (Nasdaq: GOOG) and MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), are collaborating to test an innovative video distribution model that will serve consumers, web publishers and advertisers. Google will distribute ad-supported content from MTV Networks to targeted website publishers, allowing publishers to showcase clips from premium programming like Nickelodeon's SpongeBob SquarePants and MTV's Laguna Beach to enhance the content on their websites. As the first-of-its-kind offering from both companies, this new model will provide users with new ways to experience content and create targeted marketing vehicles for advertisers. It will also serve to promote programming that is available via cable, satellite and other distribution platforms carrying MTVN's on-air channels. The companies expect to be testing the model later this month.

This venture marks the first time integrated video programming and advertising will be made available directly to Google's extensive AdSense network, which delivers targeted text and image ads to its network of websites and blogs. This also represents the first time clips from MTV Networks' kids and family, music and entertainment programming will be available to consumers widely across the Web on an ad-supported basis on sites outside MTVN's proprietary sites.

"Collaborating with Google gives us a terrific opportunity to take our content and distribute it even more widely on the web in a seamless and targeted way," said Tom Freston, President and CEO, Viacom. "This deal fits in perfectly with our strategy to deliver the best content to our audiences -- wherever they are. We're very happy to be working with Google, a true innovator in content distribution."

"We're excited to work with MTV Networks on new ways of distributing its content to consumers via the Internet and on Google Video," said Eric Schmidt, Google's CEO. "With the combination of our video technology, and extensive advertiser and publisher network, Google is in a leading position to help content owners, web publishers and advertisers generate interest and increase revenue opportunities."

MTVN programming that initially will be distributed via Google Video and targeted publishers includes clips from:

-- MTV's "Laguna Beach: The Real OC" - video clips detailing major plotlines from the hit show's third season, which premieres on television August 14.

-- MTV Video Music Awards - promotional clips from this year's VMAs, airing Aug. 31, memorable highlights from past VMAs, and exclusive clips from the upcoming "Scandalicious Show" previewing this year's VMAs.

-- Nickelodeon's "SpongeBob SquarePants" - Your Brain on SpongeBob, taken from the hugely popular animated series.

"We are content people who make great creative product for all platforms," said Judy McGrath, Chairman and CEO, MTV Networks. "Our brands are great navigation tools for our audiences, and this deal with Google will enable us to follow and lead them to new places."

"We welcome the opportunity to work with great content providers like MTV Networks to explore additional forms of distribution for online video," said David Eun, Google's vice president of content partnerships. "MTV Networks offers a perfect blend of content that is interesting, exciting and relevant to web publishers, advertisers and users alike. We look forward to the results of this relationship, and the impact it will have on these audiences."

MTVN Hit Programs Also Available Now for Download-To-Own on Google Video:

SOURCE MTV Networks
http://www.mtv.com http://www.google.com





  [august 2006]  
S
M
T
W
T
F
S
  


· NEWPORT HARBOR: THE REAL ORANGE COUNTY (MTV)





[06/21/17 - 07:16 PM]
Netflix Releases Key Art for "Marvel's The Defenders"
The series follows Matt Murdock (Charlie Cox), Jessica Jones (Krysten Ritter), Luke Cage (Mike Colter) and Danny Rand/Iron Fist (Finn Jones), a quartet of singular heroes with one common goal - to save New York City.

[06/21/17 - 04:12 PM]
OWN Is Tuesday Night's #1 Cable Network for Women with Season Premieres of "Queen Sugar" and "The Haves and the Have Nots"
OWN spins the numbers for Tuesday, June 20.

[06/21/17 - 01:48 PM]
Lifetime Has All Your Summer Viewing Needs Covered
Highlights include new series "Growing Up Supermodel," "So Sharp" and "Little Women LA: Couples Retreat."

[06/21/17 - 01:34 PM]
Whitney. "Can I Be Me" Moves to Friday, August 25 at 9 PM ET/PT on Showtime(R)
On August 26, Showtime will offer the much-anticipated pay-per-view boxing match between undefeated world champion Floyd Mayweather and UFC champion Conor McGregor live from Las Vegas.

[06/21/17 - 12:12 PM]
Nickelodeon to Premiere Season Two of "The Dude Perfect Show" on Saturday, July 22, at 9:00 P.M. (ET/PT)
Upcoming episodes will also feature some of today's biggest athletes and celebrities such as Bethany Hamilton, DeMarcus Ware and Jack Griffo.

[06/21/17 - 10:12 AM]
Golf Channel Announces "Summer of '76," Next Golf Films Project, Premiering Tuesday, July 18 at 9 P.M. ET Ahead of The 146th Open
"Winning The Open in '76 was one of fondest moments of my career," said Johnny Miller.

[06/21/17 - 10:08 AM]
American Ballet Theatre Superstar Misty Copeland Set as Guest Judge on NBC's "World of Dance"
Copeland will be joining for round three of the competition, "The Cut," where the competitors face the deepest and most intense cut of the season.

[06/21/17 - 09:46 AM]
Arlen Escarpeta Joins Cast of Crackle's "The Oath," Executive Produced by Curtis "50 Cent" Jackson
He will play the role of Damon Byrd, an undercover FBI agent trying to find his footing.

[06/21/17 - 09:02 AM]
New Cast of Characters Joining Hulu's "Freakish"
Plus: Leo Howard, Liza Koshy, Adam Hicks, Tyler Chase, Meghan Rienks and Melvin Gregg will reprise their roles.

[06/21/17 - 09:01 AM]
Hallmark Channel and Hallmark Movies & Mysteries Gifts Viewers with Special Christmas Celebrations in July
New entries include "The Christmas Cure" (July 15) and "Home for Christmas Day" (July 16).

[06/21/17 - 09:01 AM]
David Oyelowo to Voice the Role of Scar in Disney Junior's "The Lion Guard," Which Continues the Epic Storytelling of "The Lion King"
Scar will appear in the flames of a volcano after Simba and Nala's young son, Kion, unwittingly summons him by using the Roar of the Elders in anger.

[06/21/17 - 09:01 AM]
"Big Brother" Announces This Summer's New Twist: "Summer of Temptation"
"Temptation has always been a part of Big Brother but this summer we are testing the Houseguests like never before," said Rich Meehan.

[06/21/17 - 08:39 AM]
Science Channel to Go Live for Great American Eclipse on Monday, August 21
Eclipse totality starts on the Oregon coast at about 1:20 PM ET and ends around 2:50 PM ET on the South Carolina coast.

[06/21/17 - 08:32 AM]
FYI to Premiere New Home Design Series "You Can't Turn That Into a House" - Saturday, July 15 at 9:30pm ET
Two Missouri brothers are traveling the country rewriting the rules of home design by taking on the most unconventional, most bizarre, most dangerous run-down structures and transforming them into surprising, ingenious and luxurious dream homes.

[06/21/17 - 08:31 AM]
National Geographic Announces Pablo Picasso to Be Subject of Season Two of Scripted Anthology Series "Genius"
Brian Grazer, Ron Howard, Ken Biller, Francie Calfo and Gigi Pritzker will all return as executive producers.