or


[08/09/06 - 12:00 AM]
The CW Network Embarks on National "Mall Domination" Tour

[via press release from The CW]

THE CW NETWORK EMBARKS ON NATIONAL �MALL DOMINATION� TOUR

August 09, 2006

THE CW STARS AND THE INNOVATIVE, INTERACTIVE �CW LOUNGE� TRAVEL TO TWELVE MALLS IN MAJOR MARKETS

THE CW'S MASSIVE ADVERTISING CAMPAIGN TO FLOOD 35 WESTFIELD MALLS THROUGHOUT THE U.S. FROM AUGUST THROUGH THE CW'S FALL LAUNCH

August 9, 2006 (Burbank, CA) - The CW, America's new fifth broadcast network, will embark on a national �Mall Domination� tour, an extensive promotional initiative featuring the interactive CW Lounge, appearances by CW stars and a massive advertising campaign blanketing numerous malls in major markets around the country, raising awareness and generating buzz for the Network's debut this fall.

Each week beginning on August 12, The CW Lounge, an innovative, multi-media interactive experience, will travel to eleven Westfield Malls around the county, as well as the Grove in Los Angeles, introducing consumers to The CW shows and brand identity. Stars from The CW's hit series will visit each location, meeting their fans in The CW Lounge and signing autographs.

Inside the Lounge, consumers can create their own customized t-shirts emblazoned with the network slogan �Free to Be,� filling in the blank to express exactly what they're �Free to Be.� Photographers will be on hand at each CW Lounge location to take pictures of consumers and their friends, which could also appear in CW promotional spots that will air on the network.

In addition, each CW Lounge will be outfitted with laptops, where consumers can log on to www.cwtv.com and join the CW Lab Online Community, as well as plasma screen TVs, which will air footage from up-coming CW series.

The dates and locations where the The CW Lounge and stars will appear are:

New York: Westfield Sunrise/ Massapequa, NY (August 12-13): James Lafferty (�One Tree Hill�) and Bethany Joy Galeotti (�One Tree Hill�) to appear on August 13.

San Diego: Westfield UTC: (August 12-13): Jason Dohring (�Veronica Mars�), Percy Daggs III (�Veronica Mars�) and Tia Mowry (�The Game�) to appear on August 13.

New Jersey: Westfield Garden State Plaza/ Paramus, NJ (August 18-19): Lee Norris (�One Tree Hill�) and Danneel Harris (�One Tree Hill�) to appear on August 19.

Los Angeles: Westfield Century City/ Los Angeles, CA (August 19-20): Hilarie Burton (�One Tree Hill�), Jason Dohring (�Veronica Mars�) and Matt Czuchry (�Gilmore Girls�) scheduled to appear on August 19.

Washington DC: Westfield Wheaton/ Wheaton, MD (August 26-27)*

Santa Ana, CA: Westfield Main Place, Santa Ana, CA (August 26-27)*

Los Angeles: The Grove (August 30)* - in conjunction with �The CW Presents: Summer at the Grove,� the five-week concert series, which concludes on this night with a free performance by multi-platinum recording artist Jewel.

St. Louis: Westfield Chesterfield, Chesterfield, MO (September 2-3)*

San Jose: Westfield Valley Fair (September 2-3)*

Chicago: Westfield Old Orchard/ Skokie, IL (September 9-10)*

Seattle: Westfield South Center (September 9-10)*

*CW talent attending these locations to be announced.

Additionally, The CW will have a massive, on-going advertising presence in 35 Westfield Malls, including the eleven malls that will feature The CW Lounge, beginning in August and running through The CW's launch this September. The CW will make its debut on Wednesday, Sept. 20, with the seventh cycle premiere of �America's Next Top Model.�





  [august 2006]  
S
M
T
W
T
F
S
  


· GAME, THE (BET)
· GILMORE GIRLS (CW)
· ONE TREE HILL (CW)
· VERONICA MARS (HULU)





[02/26/21 - 11:14 PM]
Development Update: Friday, February 26
Updates include: Austin Butler, Callum Turner to lead Apple's "Masters of the Air"; Wagner Moura tapped for "Shining Girls," also at Apple; and Mark Ivanir boards new season of Netflix's "Babylon Berlin."

[02/26/21 - 03:47 PM]
Video: "Who Killed Sara?" - Official Teaser - Netflix
After 18 years in prison, Álex takes his revenge on the Lazcano family, who framed him for the murder of his sister Sara to save their reputation.

[02/26/21 - 01:41 PM]
Discovery Channel Celebrates the Life of "Alaskan Bush People's" Billy Brown in All-New Special, "The Legacy of Billy Brown" Airing Sunday, February 28 at 8PM ET/PT
Through never-before seen footage and interviews, Billy speaks to the bush legacy he was driven to establish, fueled by faith and his deep adoration for his family.

[02/26/21 - 01:30 PM]
Nickelodeon Sets Out for Adventure in "The Barbarian and the Troll," All-New Live-Action Puppet Comedy Series Premiering Friday, April 2, at 7:30 P.M. (ET/PT)
The series - previously "Brendar the Barbarian" - follows Evan, a bridge troll in search of adventure, and Brendar, a fierce female warrior on a quest to defeat the evil demon who has imprisoned her brother.

[02/26/21 - 01:01 PM]
Terminator Universe Is Expanding at Netflix in an All-New Anime Series
The series is produced in partnership with Production I.G who Netflix has a Production Line Deal with since 2018.

[02/26/21 - 12:48 PM]
Hallmark Channel's "When Calls the Heart" Becomes #1 Most-Watched Scripted Series of 2021
Hallmark Channel spins the numbers for Sunday, February 21.

[02/26/21 - 12:45 PM]
Video: First Look at "Home Economics" - Premieres Wednesday, April 7 on ABC
Starring and executive produced by Topher Grace, "Home Economics" takes a look at the heartwarming yet super uncomfortable and sometimes frustrating relationship between three adult siblings.

[02/26/21 - 12:28 PM]
Production on Season 4 of "Cobra Kai" Is Officially Underway
Vanessa Rubio and Peyton List will be returning as series regulars alongside some new faces, Dallas Dupree Young and Oona O'Brien.

[02/26/21 - 12:02 PM]
Seth Meyers Renews Deal with NBC to Host "Late Night with Seth Meyers" Through 2025
In addition, Sethmaker Shoemeyers Productions - Meyers and Mike Shoemaker's production company - has an overall deal with Universal Studio Group through 2025.

[02/26/21 - 11:31 AM]
FOX Entertainment Launches All-New Digital Docu-Series "Making History in Hollywood"
The show takes a more intimate, personal approach with FOX stars at the forefront, hearing from them on what specific moments, people and milestones from Black Hollywood history impacted their lives and careers.

[02/26/21 - 11:01 AM]
Video: "Nailed It: Double Trouble!" - Official Trailer - Netflix
From best buds to brothers and sisters: When two clueless cake "artists" team up, the baking is two times as bad.

[02/26/21 - 10:59 AM]
HBO and Public Square Films in Production on Documentary Examining the Race for the COVID-19 Vaccine
The feature length, untitled documentary will debut next year on HBO and will be available to stream on HBO Max.

[02/26/21 - 10:11 AM]
Video: "Pacific Rim: The Black" - Official Trailer #2 - Netflix
In a world where Australia has been overrun by Kaiju, danger in the form of scary monsters lurk in every corner.

[02/26/21 - 09:47 AM]
discovery+ Follows Acclaimed Nature Photographer Ian Shive on a Daring Journey Through One of the World's Most Remote Places
In this all-new nature special, Shive will take viewers along an awe-inspiring journey to the Aleutian Islands to document its incredible natural wonders and wildlife in "The Last Unknown" streaming Thursday, March 18 on discovery+.

[02/26/21 - 09:04 AM]
"Motherland: Fort Salem" - Second Season of the Witch Drama Premieres Summer 2021
In the anticipated second season, Raelle, Tally and Abigail confront higher stakes, dangerous magic and a new threat from an ancient group of witch-hunters, the Camarilla.