or


[08/09/06 - 12:00 AM]
The CW Network Embarks on National "Mall Domination" Tour

[via press release from The CW]

THE CW NETWORK EMBARKS ON NATIONAL �MALL DOMINATION� TOUR

August 09, 2006

THE CW STARS AND THE INNOVATIVE, INTERACTIVE �CW LOUNGE� TRAVEL TO TWELVE MALLS IN MAJOR MARKETS

THE CW'S MASSIVE ADVERTISING CAMPAIGN TO FLOOD 35 WESTFIELD MALLS THROUGHOUT THE U.S. FROM AUGUST THROUGH THE CW'S FALL LAUNCH

August 9, 2006 (Burbank, CA) - The CW, America's new fifth broadcast network, will embark on a national �Mall Domination� tour, an extensive promotional initiative featuring the interactive CW Lounge, appearances by CW stars and a massive advertising campaign blanketing numerous malls in major markets around the country, raising awareness and generating buzz for the Network's debut this fall.

Each week beginning on August 12, The CW Lounge, an innovative, multi-media interactive experience, will travel to eleven Westfield Malls around the county, as well as the Grove in Los Angeles, introducing consumers to The CW shows and brand identity. Stars from The CW's hit series will visit each location, meeting their fans in The CW Lounge and signing autographs.

Inside the Lounge, consumers can create their own customized t-shirts emblazoned with the network slogan �Free to Be,� filling in the blank to express exactly what they're �Free to Be.� Photographers will be on hand at each CW Lounge location to take pictures of consumers and their friends, which could also appear in CW promotional spots that will air on the network.

In addition, each CW Lounge will be outfitted with laptops, where consumers can log on to www.cwtv.com and join the CW Lab Online Community, as well as plasma screen TVs, which will air footage from up-coming CW series.

The dates and locations where the The CW Lounge and stars will appear are:

New York: Westfield Sunrise/ Massapequa, NY (August 12-13): James Lafferty (�One Tree Hill�) and Bethany Joy Galeotti (�One Tree Hill�) to appear on August 13.

San Diego: Westfield UTC: (August 12-13): Jason Dohring (�Veronica Mars�), Percy Daggs III (�Veronica Mars�) and Tia Mowry (�The Game�) to appear on August 13.

New Jersey: Westfield Garden State Plaza/ Paramus, NJ (August 18-19): Lee Norris (�One Tree Hill�) and Danneel Harris (�One Tree Hill�) to appear on August 19.

Los Angeles: Westfield Century City/ Los Angeles, CA (August 19-20): Hilarie Burton (�One Tree Hill�), Jason Dohring (�Veronica Mars�) and Matt Czuchry (�Gilmore Girls�) scheduled to appear on August 19.

Washington DC: Westfield Wheaton/ Wheaton, MD (August 26-27)*

Santa Ana, CA: Westfield Main Place, Santa Ana, CA (August 26-27)*

Los Angeles: The Grove (August 30)* - in conjunction with �The CW Presents: Summer at the Grove,� the five-week concert series, which concludes on this night with a free performance by multi-platinum recording artist Jewel.

St. Louis: Westfield Chesterfield, Chesterfield, MO (September 2-3)*

San Jose: Westfield Valley Fair (September 2-3)*

Chicago: Westfield Old Orchard/ Skokie, IL (September 9-10)*

Seattle: Westfield South Center (September 9-10)*

*CW talent attending these locations to be announced.

Additionally, The CW will have a massive, on-going advertising presence in 35 Westfield Malls, including the eleven malls that will feature The CW Lounge, beginning in August and running through The CW's launch this September. The CW will make its debut on Wednesday, Sept. 20, with the seventh cycle premiere of �America's Next Top Model.�





  [august 2006]  
S
M
T
W
T
F
S
  


· GAME, THE (BET)
· GILMORE GIRLS (NETFLIX)
· ONE TREE HILL (CW)
· VERONICA MARS (CW)





[03/28/17 - 02:16 PM]
Amy Poehler and Nick Offerman Handcraft Their Return to NBC with Six-Episode Order for "The Handmade Project"
The competition series celebrates artisanship and the makers who can create amazing things with their hands ... and a few tools too.

[03/28/17 - 01:39 PM]
"Rescue Dog to Super Dog" Gives Assistance and Comfort to Those in Need and Purpose and a Forever Home to Rescue Dogs
In Animal Planet's new series, shelter dogs are given a second chance to become a companion to someone in need.

[03/28/17 - 01:22 PM]
24-Hour Disney Junior Channel Celebrates 4 Years at #1 Turbocharged by "Mickey and the Roadster Racers"
Disney Channel spins the numbers for the quarter to date.

[03/28/17 - 01:15 PM]
Animal Owners Look to Make Big Changes for Their Overweight Pets in Animal Planet's "My Fat Pet"
In Animal Planet's all-new series, animal expert and trainer Travis Brorsen works with pets and their owners through a four-month long weight-loss journey.

[03/28/17 - 01:01 PM]
"Saturday Night Live" Returns in April with All-Star Lineups
Look for Louis C.K. and The Chainsmokers on April 8 followed by Jimmy Fallon and Harry Styles on April 15.

[03/28/17 - 12:58 PM]
NBC to Broadcast All Winter Olympic Programming Live Across All Time Zones
Whether daytime, primetime or late night, all U.S. viewers will be able to watch NBC's coverage of the XXIII Olympic Winter Games from PyeongChang, South Korea, at the same time.

[03/28/17 - 12:38 PM]
Smithsonian Channel(TM) Goes Beyond the Iconic Franco Zeffirelli Miniseries in "The Real Jesus of Nazareth"
40 years later, the actor who portrayed the Son of God, Robert Powell, is returning to the Holy Land to seek out clues to the real historical figure who inspired Christianity.

[03/28/17 - 11:44 AM]
Nickelodeon Wins 1Q 17 with All Kids' Demos, Marks Yearly Growth and Captures All Top Ten Shows for Kids 2-11 and Kids 6-11
Nickelodeon spins the numbers for the quarter to date.

[03/28/17 - 11:16 AM]
The Family Celebrates Five Years Together in the Emotional 90-Minute Series Finale of "Switched at Birth," Airing Tuesday, April 11, on Freeform
In the emotional 90-minute series finale of the award-winning drama, Kathryn becomes nostalgic when she realizes that it's been five years since the switch was discovered and the two families started living together.

[03/28/17 - 10:41 AM]
"Married at First Sight" Moves to Lifetime Starting April 20
The new spin-off series, "Married at First Sight: Second Chances," giving two past viewer favorites the chance to find love again, debuts Thursday, April 27.

[03/28/17 - 10:30 AM]
Video: Showtime(R) Releases Exclusive Clip from Upcoming Documentary "Disgraced"
The documentary features former Baylor University men's basketball assistant coach Abar Rouse and secret audio recordings of former head coach Dave Bliss.

[03/28/17 - 10:13 AM]
FOX Sports Welcomes Back Big Personality Pierzynski
Hired by FOX Sports initially to be an analyst for the 2011 MLB postseason, Pierzynski joined the FOX Sports team again in 2012, 2013 and 2015.

[03/28/17 - 10:05 AM]
Investigation Discovery Announces Three-Night Special Event Taking Viewers Back to Face 1970s Serial Killer in "Son of Sam: The Hunt for a Killer"
The three-night special event will premiere this summer on the cable channel.

[03/28/17 - 10:05 AM]
Emmy(R)-Winning HBO Comedy Series "Veep," Starring Emmy(R)-Winner Julia Louis-Dreyfus, Returns for Its Sixth Season April 16
Recurring guest stars on the new season include Amy Brenneman, Margaret Colin, Stephen Fry and Paul Scheer.

[03/28/17 - 10:05 AM]
Discovery Channel Announces 2017-2018 Upfront Programming Slate
Highlights include the new scripted anthology series called "Manhunt: Unabomber," which premieres with a special two-hour episode on Tuesday, August 1 at 9:00/8:00c.